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Paid-for content in RBI
 

Paid-for content in RBI

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    Paid-for content in RBI Paid-for content in RBI Presentation Transcript

    • Paid Content in RBI Karl Schneider Editorial Development Director RBI
    • RBI-UK - Where the money comes from Online Print Paid content Ads
    • Biggest paid-for online services Chemical/energy price reports & news HR guidance & resources Airline fleet data & air transport news Commercial property data & news
    • Example: ICIS news story
    • Example: ICIS price report
    • Example: XpertHR policy template
    • Example: XpertHR Pay & benefits report
    • Example: FlightGlobal premium content
    • What sells?
      • Data
      • News you can use
      • Workflow tools/resources
    • What makes people pay?
      • Perceived value
      • Availability of alternatives
      • Normative behaviour
      • Previous experience
      – what will it do for me? – can I get cheaper/better? – do other people like me buy it? – was it worth it in the past?
    • Paid Content in RBI Karl Schneider Editorial Development Director RBI