Paid-for content in RBI

Paid Content in RBI Karl Schneider Editorial Development Director RBI

RBI-UK - Where the money comes from Online Print Paid content Ads

Biggest paid-for online services Chemical/energy price reports & news HR guidance & resources Airline fleet data & air transport news Commercial property data & news

Example: ICIS news story

Example: ICIS price report

Example: XpertHR policy template

Example: XpertHR Pay & benefits report

Example: FlightGlobal premium content

What sells?
Data
News you can use
Workflow tools/resources

What makes people pay?
Perceived value
Availability of alternatives
Normative behaviour
Previous experience
– what will it do for me? – can I get cheaper/better? – do other people like me buy it? – was it worth it in the past?

Paid Content in RBI Karl Schneider Editorial Development Director RBI

Paid-for content in RBI

by John Thompson on Jul 05, 2010

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Paid-for content in RBI — Presentation Transcript