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Paid Content in RBI Karl Schneider Editorial Development Director RBI
RBI-UK - Where the money comes from Online Print Paid content Ads
Biggest paid-for online services Chemical/energy price reports & news HR guidance & resources Airline fleet data & air tra...
Example: ICIS news story
Example: ICIS price report
Example: XpertHR policy template
Example: XpertHR Pay & benefits report
Example: FlightGlobal premium content
What sells? <ul><li>Data </li></ul><ul><li>News you can use </li></ul><ul><li>Workflow tools/resources </li></ul>
What makes people pay? <ul><li>Perceived value </li></ul><ul><li>Availability of alternatives </li></ul><ul><li>Normative ...
Paid Content in RBI Karl Schneider Editorial Development Director RBI
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Paid-for content in RBI

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Transcript of "Paid-for content in RBI"

  1. 1. Paid Content in RBI Karl Schneider Editorial Development Director RBI
  2. 2. RBI-UK - Where the money comes from Online Print Paid content Ads
  3. 3. Biggest paid-for online services Chemical/energy price reports & news HR guidance & resources Airline fleet data & air transport news Commercial property data & news
  4. 4. Example: ICIS news story
  5. 5. Example: ICIS price report
  6. 6. Example: XpertHR policy template
  7. 7. Example: XpertHR Pay & benefits report
  8. 8. Example: FlightGlobal premium content
  9. 9. What sells? <ul><li>Data </li></ul><ul><li>News you can use </li></ul><ul><li>Workflow tools/resources </li></ul>
  10. 10. What makes people pay? <ul><li>Perceived value </li></ul><ul><li>Availability of alternatives </li></ul><ul><li>Normative behaviour </li></ul><ul><li>Previous experience </li></ul>– what will it do for me? – can I get cheaper/better? – do other people like me buy it? – was it worth it in the past?
  11. 11. Paid Content in RBI Karl Schneider Editorial Development Director RBI
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