Jay Lauf's newsrewired keynote


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Jay Lauf's newsrewired keynote

  1. 1. qz.com
  2. 2. where does audience come from?
  3. 3. home pages
  4. 4. social
  5. 5. sybaws smart young bored-at-work
  6. 6. Everything about how people get their news is changing 6 0 When  during  the  day  do  you  get  your  news?   Pew  Research  Center:  June  8-­‐20,  2010.  Q91   There has been a dramatic shift in habits, driven by social media and the mobile web. Check  on  the  news  from  Dme  to  Dme   5 0 2002 2004 2006 2008 2010 52 49 50 45 38% 58% 51 484648 4 0 3 0 Get  the  news  at  regular  Dmes  
  7. 7. PULL   “If the news is that important, it will find me.” PUSH   Everything about how people get their news is changing
  8. 8. Instead of cover-to-cover reading, people wade in and out of streams. Everything about how people get their news is changing
  9. 9. Images  of  our  most  visual  pieces   visual.
  10. 10. atomic.
  11. 11. things that make people feel outraged things that make people feel nostalgic things that make people feel smart things that make people feel overjoyed things that make people feel surprised things that make people feel informed things that make people feel warm inside things that make people feel validated things that make people feel insecure things that make people feel part of a group emotional.
  12. 12. r e s p o n s i v e d e s i g n radically simple, responsive design
  13. 13. E N G A G E to spark engagement, promote interaction, build awareness a fill-the-screen canvas
  14. 14. B U L L E T I N seamlessly integrated with Quartz editorial content your byline
  15. 15. yeah, but does this all work?
  16. 16. (Twitter and Facebook only) 100MMsocial reach 35k Quartz Daily Brief subscribers 900k readers on Flipboard, Pulse, Google Currents Sources: Twitter, Facebook; MailChimp (June2013); Omniture (three-month average, June-August2013); Flipboard , Pulse, Google Currents (May 2013). 37% Direct traffic and dark social* 51% social networks 12% other websites Referrers 3.3MMaverage monthly unique visitors to qz.com 20+ content partnerships *Dark social: Content sharing that is difficult to track, e.g., via email or IM 15+ expertly curated global events Unique visitor growth since launch 840,000 3MM
  17. 17. 15% 7% 16% 9% 10% 8% 8% 5% 5% 5% 4% 8% 61% executive-level job seniority   Sources: Bizo (three-month average, June-August 2013); Omniture (rolling average, June-August 2013); comScore Media Metrix (November-December 2012 average); comScore Plan Metrix (December 2012). April-J 32% at enterprise organizations   Post-national reach Cross-industry reach Established, informed decision makers Influential social engagers •  Steve Case: Chairman and CEO, Revolution Ventures; Founder, AOL •  Mark Cuban: Owner, Dallas Mavericks; investor and entrepreneur •  Bryan Fuhr: Chief Strategy Officer, Havas Media •  Stephen Gillett: COO, Symantec •  Kris Gopalakrishnan: Co-chair, Infosys Ltd. •  Vinod Khosla: Founder, Khosla Ventures; Cofounder, Sun Microsystems •  Sallie Krawcheck: Former President, Global Wealth & Investment Management, Bank of America; former CFO, Citigroup •  Mark Pincus: Founder and CEO, Zynga •  JR Reagan: Chief Innovation Officer, Deloitte •  Chris Sacca: Tech investor •  Eric Schmidt: Executive Chairman, Google 60%U.S. 40%international
  18. 18. “If you haven’t seen Quartz ads… you’re missing out. They’re really impressive.” - Jack Krawczyk, Director of Product Management, Pandora (Twitter, 03.15.13)
  19. 19. 13 Design Trends of 2013 Most Interesting News Website of 2013 Kevin Delaney: One of the Most Interesting People in Media Jay Lauf: 2012 Publisher of the Year Finalist, Hottest Tablet Publisher/Aggregator Top 100 Websites of 2012 awards and accolades 100 Websites You Should Know and Use WINNER, Best Mobile App, 2013 Annual Awards Best Websites of 2013 WINNER, Best Magazine-Affiliated Website, 2013 Awards Finalist, Most Disruptive Publishing Technology WINNER, Best Design, 2013 Digiday Publishing Awards
  20. 20. qz.com