Francois Nel at news:rewired


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Francois Nel at news:rewired

  1. 1. François Nel
  2. 2. what’s on the menu today?
  3. 3. the alchemy of media business model innovation
  4. 4. Reciprocity Claude Lévi-Strauss took the idea that collective consciousness is best achieved through structures of reciprocity and related systems of exchange and proposed three fundamental properties of the human mind: 1) people follow rules; 2) reciprocity is the simplest way to create social relationships; 3) a gift binds both giver and recipient in continuing social relationship. Source: Layton, 1997:76
  5. 5. Innovation Study 2012 World News media * Formerly the World News Future & Change Study conducted as a collaboration amongst WAN-IFRA, University of Central Lancashire, Norwegian Business School
  6. 6. Price
  7. 7. paywalls time time, attention, information, activity… moneyCustomers free to pay per use fee for all metered by all time or quantity (upfront) e.g. content &Reciprocity iTunes, Oystercard activity free to free to “freemium”, i.e. fee for certain some some content, services & activities Company free loss leaders fee price © François Nel
  8. 8. • Demand • Cost • CompetitionPrice • Mark-up chain in channels • Price of other products in the line • Pricing objectives • Price flexibility • Discounts and allowances • Geographic pricing items • Legal environment
  9. 9. - 4.63 +58.89%1,876,618 4,838,140 (84,172,568) 16,871 like this 1,911 talking about thisAnnual Report 2011: DMGT annual report shows national media profit of £75.8before interest, taxes and amortization in the 2nd week of October 2011 Source: *Facebook visits on 01/02/2012
  10. 10. - 14.10% year on year + 31.45% 4 million + 230108 2,937,070 *278,580 like this 16,574 talking about thisAnnual Report 2011: The continuing GMG businesses made an operating loss beforeexceptional items of £54.5million in the year (2010 loss £53.9 million). The increasein loss of £0.6million year-on-year largely reflects a reduction in overall revenues of£24.9 million offset by cost savings amounting to £24.3million. Source: *Facebook visits on 01/02/2012
  11. 11. Digital channels are Digital channelssubstitutes for the supplement the paperspapers It’s the App you’ve all been waiting for… FREE for 60 days Now you need NEVER be without your favourite website again You can get the MailOnline app on your iPhone or iPod Touch and put it in your pocket to take wherever you go. Our brilliant app is everything you’d expect from Britain’s biggest newspaper website.Cannibalisation Complementary
  12. 12. 4 million +*278,580 like this 16,871 like this16,574 talking about this 1,911 talking about this
  13. 13. 4 million + w/ 1m hits per day278,580 like this 16,871 like this16,574 talking about this 1,911 talking about this
  14. 14. INFRASTRUCTURE OFFER CUSTOMER PARTNER CUSTOMER NETWORK RELATIONSHIP CORE VALUE TARGET CAPABILITIES PROPOSITION CUSTOMER VALUE DISTRIBUTION CONFIGURATION CHANNEL COST FINANCE REVENUE STRUCTURE STREAMS a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
  15. 15. Thank you François Nel @francoisnel