Blair Hickman, ProPublica

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  • My team - find people that can contribute to our reporting, and then generate actionInvestigative, long stories.Success = impactAction = sharing stories, calling senators, participating in discussions for context or connecting with one of our reportersWe’re building niche communities
  • Get as niche as possibleExplain patient safetyCollege department analogy
  • Before you build, researchJoin -> participateGoal: learn, but also get people to recognize you
  • 1660 membersFed the community with post scheduleGrassroots marketingModeratedWe got: guidance for our investigation, sources and CONTENT – haven’t published one traditional story yet
  • How do I make them do tasks that help my reporting?Get InvolvedCommunity – you’re important
  • Blair Hickman, ProPublica

    1. 1. Tips For Building CommunityPatient SafetyForeclosureFracking StudentLoansInternships Drywall
    2. 2. Tip 1:Know who you’relooking for,and how they can helpyour reporting
    3. 3. Tip 2: Participate in existingcommunities• Bottlenose.com• Sullia.com• Twitter search• Google• Facebook• Reddit• LinkedInASKYOURNETWORK
    4. 4. Tip 3: Can’t find a community? Buildonehttp://bit.ly/FacebookPTHarm
    5. 5. Tip 4: Organize Your Sourceshttp://bit.ly/ReportingWithGogleForms
    6. 6. Tip 5: Design for participation,make the tasks compelling
    7. 7. 1 – Know who you’re trying to reach, andhow they can help2- Participate in existing communities3- Experiment with building your own4 – Organize your sources5 – Design for participation, and make taskscompellingIN SUM!

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