Alastair bruce

Charging for content
How publishers are charging for online content or consumption and implementing paywalls and subscription services and what it might mean for journalists.
Alastair Bruce
@ajbruce
abruce@microsoft.com
25/06/10

Paywalls are one answer to the bigger question of how to make money online
Contextual ads
Merchandising
Clubs
Classifieds
eCommerce
Conferences
Display ads
Research
Content and apps
on mobiles
Sponsored content
Transactional partnerships

Who’s doing what?

Charging for content or charging for the experience?

Relative size of general interest paywalled sites vs free sites
Taken from Comscore May 2010 this is a representation of combined audience size of major media companies, attempting to leave out audience on communication platforms, such as hotmail.
Sites measured include BBC, Portals, Sky, major newspapers, local press, TV websites

Alastair bruce

by John Thompson on Jul 05, 2010

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