Reaching Muslims Online


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This is a presentation for the American Muslim Consumer Conference I spoke at on Oct. 31, 2009

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  • I want to share some research with you.
  • 2004
  • From Beliefnet media kit – now let’s go over the 4 steps to online PR campaigns.
  • These are 4 steps that I outline in my book: “I Need a Killer Press Release, Now What??” I break down social media into simple steps to successfully promoting your business through Online PR Book. No need to write down. I’m going to go into more detail.
  • Stay with me, we need to go through this. I’m going to help you visualize these steps I go over in my book. I chose a Muslim women fitness site as an example of how this can help her business.
  • A free resource to brand yourself as the top of your niche – if you’re a beginner or a major Fortune 500 franchise, you can get on these sites. Show personal side and small guy Create a contact list.
  • Find people to engage with - 900 members in each group – Muslim professionals
  • Look for the ones who are contributing consistently – the engagers. TweetBeep alerts, Google alerts, RSS. Press release: Muslim professionals say they feel left out during Christian holidays.
  • See who’s in these communities – did a Facebook search for Muslim. These have a large # of fans.
  • Note the admins and members of the group
  • Follow the leaders – see who they follow.
  • A Day Made Better is Office Max campaign for teachers – a page created just for this campaign. It is in addition to the OfficeMax site.
  • One small piece of my book, I can’t go into much detail about it. But another one of my products is specifically about SEO press releases. Screenshots walk you through the entire process. It’s from me and Ponn Sabra – rather than charging $250 per press release it is $20 for expert advice. PRWeb + a list of over __ free press release sites.
  • What’s great is, once you get started with the first 3 steps you have to get your foot. I was told that the appendix alone is worth the book cost alone. Once you get the hang of this, you’re ready to find niche social sites where Muslims are online.
  • Once you get the traditional networks, you can approach Muslim web sites using the same principles.
  • There are so many online promotion tools, I mention many in I Need a Killer Press Release, Now What??? PR firms or businesses that take advantage of online PR will be ahead of the curve. You need to learn this as many are already asking for your help.
  • How can I help? Now that I have spoken about this – I want to remind you that you don’t have to go to conferences like this one to continue networking. We can network online. I have barely touched on the free tools and information I’d like to share. If you really want to learn online PR, I created a DVD that goes into more detail. Go to our web site and sign up for our newsletter. Put picture of the DVD. Now that I’ve shared what I feel are critical steps to getting started with online PR, it’s up to you to I want to begin our conversation now. I shared my tips, now it’s our time to network. I want to help you, I know in return you’re going to want to help me.
  • Ponn’s site, DVD, Book
  • Reaching Muslims Online

    1. 1. Reaching Muslims Online By Janet Thaeler Author, Blogger, Online PR Pro
    2. 2. 2004 Pew Internet & American Life Project Study <ul><li>38% in the study sent and received email with spiritual content. </li></ul>
    3. 3. Pew Internet & American Life Project Study <ul><li>64 % of Internet users have used the Web for spiritual and religious purposes. </li></ul>
    4. 4. Pew Internet & American Life Project Study <ul><li>35% have sent or received online greeting cards related to religious holidays. </li></ul>
    5. 5. Pew Internet & American Life Project Study <ul><li>32% have gone online to read about religious events and affairs. </li></ul>
    6. 6. Beliefnet – Online Religious Community <ul><li>73% Female </li></ul><ul><li>92% Over age 35 </li></ul><ul><li>81% College Grads </li></ul><ul><li>31% Have Incomes of 100k+ </li></ul><ul><li>66% Are Married </li></ul>
    7. 7. 4 Steps to a Killer Online PR Campaign <ul><li>1. Find and engage with the Muslim community online. </li></ul><ul><li>2. Set up social sites for your online PR campaign. </li></ul><ul><li>3. Send out an SEO press release. </li></ul><ul><li>4. Do social media & blogger outreach. </li></ul>
    8. 8. Sample Case Study: Fitness Retreat <ul><li>Your business: Fitness website. </li></ul><ul><li>Goal: To learn the unique struggles of Muslim women to lose weight and create a product that fits their needs. </li></ul><ul><li>Methods: Partnerships, blogger and social media outreach. </li></ul><ul><li>Strategies: Create presence on social networks. Send out news release online and to Muslim community. </li></ul>
    9. 9. Step 1: Find and Engage with the Muslim Community Online <ul><li>Look for Muslims active on the 3 major social networks and bloggers. </li></ul>
    10. 10. LinkedIn Groups
    11. 11. LinkedIn Questions <ul><li>Ask other professionals with LinkedIn Answers. </li></ul><ul><li>Example: </li></ul><ul><li>Muslim women: What are your biggest weight loss challenges? Does your religion or culture ever clash with your weight loss goals? </li></ul>
    12. 12. Facebook Groups/Fan Pages
    13. 13. Our Facebook Group
    14. 14. Twitter Followers
    15. 15. Top Muslim Bloggers
    16. 16. 2. Set up Social Media Profiles for your Online PR Campaign <ul><li>OfficeMax example </li></ul>
    17. 17. Step 3: Send out an SEO Press Release
    18. 18. Step 4: Do Social Media and Blogger Outreach. <ul><li>“ The secret shortcut of online promotion…is that there is no secret shortcut. Step by step…link by link you build something important and powerful . ” </li></ul><ul><li>- Seth Godin </li></ul>
    19. 19. Contact Muslim News Sites & Social Networks
    20. 20. Social Media = Huge Opportunity <ul><li>Citibank Study: </li></ul><ul><li>Only 24% of small business owners see value in social media (HUGE OPPORTUNITY!) </li></ul>
    21. 21. Let’s Network! <ul><li>Janet Thaeler </li></ul><ul><li>Blogs </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>@NewspaperGrl </li></ul><ul><li>@OnlinePRBook </li></ul><ul><li> OnlinePRBook </li></ul><ul><li> </li></ul><ul><li>Email: </li></ul>
    22. 22. Conference Specials