NEW SPA <ul><li>(Logo to be added here) </li></ul>
MISSION <ul><li>It is our primary objective to operate a profitable business that provides high-end therapeutic massages a...
VISION <ul><li>It is our vision to enhance our clients` natural beauty from the inside out. We see ourselves as providing ...
GOAL: <ul><li>Our business goal is to establish a posh and fully modernized day SPA in an 89Sqm Commercial Area in the hea...
JOB DESCRIPTION <ul><li>Manager </li></ul><ul><li>Person who manage the activities </li></ul><ul><li>Cashier </li></ul><ul...
OPERATIONS <ul><li>MASSAGE </li></ul><ul><li>*Swedish Massage- massage therapist use long smooth strokes, kneading, and ci...
<ul><li>*Deep Tissue Massage - targets the deeper layers of the muscle and connective tissue. Massage therapist uses slowe...
<ul><li>*Back Massage - massage therapist focuses on the back of the customer. </li></ul><ul><li>*Balinese Massage- is a f...
<ul><li>WAXING </li></ul><ul><li>*Leg Waxing </li></ul><ul><li>*Underarm Waxing </li></ul><ul><li>*Back Waxing </li></ul><...
<ul><li>BODY SCRUB </li></ul><ul><li>*Salt Scrub- exfoliating your skin and removing dead skins at the surface. </li></ul>...
MARKETING <ul><li>MOTIF OF THE PLACE </li></ul><ul><li>-Nature’s style </li></ul><ul><li>Our business is located at Eastwo...
NEWSPA PRICE LIST <ul><li>Swedish Massage-280.00 </li></ul><ul><li>Hot Stone Massage-480.00 </li></ul><ul><li>Deep Tissue ...
SPA EQUIPMENT <ul><li>Pillows </li></ul><ul><li>Towel </li></ul><ul><li>Blanket </li></ul><ul><li>Hairnet </li></ul><ul><l...
<ul><li>Massage Bed </li></ul><ul><li>Sofa set </li></ul><ul><li>Massage chair </li></ul><ul><li>Lotion </li></ul><ul><li>...
FINANCIAL <ul><li>CAPITAL- 1,500,000 </li></ul><ul><li>Initial capital of Stockholders </li></ul><ul><li>Ethel- 300,000 </...
<ul><li>Capital 1,500,000 </li></ul><ul><li>Less: </li></ul><ul><li>Rent 40,000 </li></ul><ul><li>Materials 55,565 </li></...
Projected  Annual Income Statement (Sample Projection)
Aspen Spas Projected  Annual Income Statement P 11,302,200.00 Total Overhead Service Revenue P 2,340,000.00 (1,300 x 5 x 3...
P 7,392,200.00 - P 3,910,000.00 P 11,302,200.00 Net Income (w/o Tax) P3,910,000.00 Subtotal P 300,000.00 Others (Advertisi...
Heaven & Earth Projected  Annual Income Statement P 5,787,600.00 Total Overhead Service Revenue P 2,184,000.00 (1,000 x 7 ...
P 3,437,600.00 - P 2,350,000.00 P 5,787,600.00 Net Income (w/o Tax) P2,350,000.00 Subtotal P 150,000.00 Others (Advertisin...
Bioessence Projected  Annual Income Statement P 2,347,200.00 Total Overhead Service Revenue P 360,000.00 (250 x 5 x 24 x 1...
P 847,200.00 - P 1,500,000.00 P  2,347,200.00 Net Income (w/o Tax) P 1,500,000.00 Subtotal P 100,000.00 Others (Advertisin...
Body Regen Massage & Spa Projected  Annual Income Statement P 3,300,600.00 Total Overhead Service Revenue P 540,000.00 (45...
P 550,600.00 - P 2,750,000.00 P  3,300,600.00 Net Income (w/o Tax) P 2,750,000.00 Subtotal P 200,000.00 Others (Advertisin...
New Spa Projected  Annual Income Statement P 10,530,000.00 Total Overhead Service Revenue P 3,024,000.00 (1,200 x 7 x 30 x...
P 7,330,000.00 - P 3,200,000.00 P 10,530,000.00 Net Income (w/o Tax) P 3,200,000.00 Subtotal P 250,000.00 Others (Advertis...
Marketing Strategy : Product / Business: New Spa Place: Eastwood City, Libis, Quezon City Services Offered: Whole/half Bod...
Product / Business: Heaven & Earth Place: Araneta Center, Cubao, Quezon City Services Offered: Whole/half Body Massage, Fo...
Competitors Analysis 42/60 44/60 41/60 52/60 55/60 Total Score = 6 7 5 10 10 Intangibles 7 8 7 8 10 Variety of Services 7 ...
S = Strength/s W = Weakness/es Body Regen Massage & Spa S – Price W – Comfort, Intangibles, Location, etc. Heaven & Earth ...
-Fin -
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New spa presentation

  1. 1. NEW SPA <ul><li>(Logo to be added here) </li></ul>
  2. 2. MISSION <ul><li>It is our primary objective to operate a profitable business that provides high-end therapeutic massages and other aesthetic services in a state of that art, and chic professional environment. </li></ul>
  3. 3. VISION <ul><li>It is our vision to enhance our clients` natural beauty from the inside out. We see ourselves as providing avant garde beauty and wellness services at all times. Hence, we aim to make the everyday ordinary as extraordinary. </li></ul>
  4. 4. GOAL: <ul><li>Our business goal is to establish a posh and fully modernized day SPA in an 89Sqm Commercial Area in the heart of Eastwood City. We intend to cater to the busy Yuppies, Mall Rats, Call Center Employees, and Residents of the district by providing them an accessible Aesthetics and Wellness Center that would allow them to be pampered exclusively as they indulge after a long day. </li></ul><ul><li>In relation, We hope to benefit from the development of additional business and residential districts in the Eastwood area. Our estimated ROI ( Return of investment ) is within 3-5 Years, depending on the economic situation. In 5 years time, an expansion is on the horizon and the possibility of franchising is not far behind. </li></ul>
  5. 5. JOB DESCRIPTION <ul><li>Manager </li></ul><ul><li>Person who manage the activities </li></ul><ul><li>Cashier </li></ul><ul><li>- is an occupation focused on the handling of cash money. </li></ul><ul><li>Aesthetician </li></ul><ul><li>Person who is responsible for the manicure and pedicure. </li></ul><ul><li>Massage Therapist </li></ul><ul><li>- can specialize in different types of massage. </li></ul>
  6. 6. OPERATIONS <ul><li>MASSAGE </li></ul><ul><li>*Swedish Massage- massage therapist use long smooth strokes, kneading, and circular movements on superficial layers of muscle using lotion or oil. </li></ul><ul><li>*Aromatherapy Massage- massage therapists add one or more scented plants oil to address specific needs. </li></ul><ul><li>*Hot Stone Massage- heated, smooth stones are placed on certain points on the body to warm and loosen tight muscle and balance energy centers in the body. </li></ul>
  7. 7. <ul><li>*Deep Tissue Massage - targets the deeper layers of the muscle and connective tissue. Massage therapist uses slower strokes techniques across the grain of the muscle. </li></ul><ul><li>*Shiatsu - is a form of Japanese bodywork that uses localized finger pressure in a rhythmic sequence on acupuncture meridians. </li></ul><ul><li>*Thai massage - aligns the energies of the body using gentle pressure on specific points. </li></ul><ul><li>*Reflexology - sometimes called foot massage. Applying pressure to certain points on the foot that correspond to organs and system in the body. </li></ul>
  8. 8. <ul><li>*Back Massage - massage therapist focuses on the back of the customer. </li></ul><ul><li>*Balinese Massage- is a full body, deep tissue, holistic treatment that combines acupuncture, reflexology, stretching and aromatherapy. </li></ul>
  9. 9. <ul><li>WAXING </li></ul><ul><li>*Leg Waxing </li></ul><ul><li>*Underarm Waxing </li></ul><ul><li>*Back Waxing </li></ul><ul><li>*Bikini Wax </li></ul>
  10. 10. <ul><li>BODY SCRUB </li></ul><ul><li>*Salt Scrub- exfoliating your skin and removing dead skins at the surface. </li></ul><ul><li>*Sugar Scrub- perfect for sensitive skin or for those looking for a gentler exfoliation. </li></ul><ul><li>*Herbal and other Natural scrub- use variety of herbs, floral, and other natural products. </li></ul><ul><li>*Chemical Scrub- contain fruit acids that help break own the dying skin cells at the surface. </li></ul>
  11. 11. MARKETING <ul><li>MOTIF OF THE PLACE </li></ul><ul><li>-Nature’s style </li></ul><ul><li>Our business is located at Eastwood Libis, Quezon City. It has a 89 sq.meter with maximum of 10 to 15 persons. </li></ul><ul><li>The commercial rent in Eastwood cost 20,000 </li></ul>
  12. 12. NEWSPA PRICE LIST <ul><li>Swedish Massage-280.00 </li></ul><ul><li>Hot Stone Massage-480.00 </li></ul><ul><li>Deep Tissue Massage-400.00 </li></ul><ul><li>Aromatherapy Massage-350.00 </li></ul><ul><li>Shiatsu Massage-280.00 </li></ul><ul><li>Thai Massage- 350.00 </li></ul><ul><li>Reflexology- 280.00 </li></ul><ul><li>Back Massage- 180.00 </li></ul><ul><li>Balinese Massage- 280.00 </li></ul><ul><li>Underarm waxing- 250.00 </li></ul><ul><li>Leg Waxing- 480.00 </li></ul><ul><li>Back Waxing-500.00 </li></ul><ul><li>Manicure- 50.00 </li></ul><ul><li>Pedicure- 60.00 </li></ul>
  13. 13. SPA EQUIPMENT <ul><li>Pillows </li></ul><ul><li>Towel </li></ul><ul><li>Blanket </li></ul><ul><li>Hairnet </li></ul><ul><li>Gloves </li></ul><ul><li>Foot mask </li></ul><ul><li>Mask </li></ul><ul><li>Bathroom Tissue </li></ul><ul><li>Facial Tissue </li></ul><ul><li>Alcohol </li></ul><ul><li>Foot spa Machine </li></ul><ul><li>Spatula </li></ul><ul><li>Callous Rem </li></ul>
  14. 14. <ul><li>Massage Bed </li></ul><ul><li>Sofa set </li></ul><ul><li>Massage chair </li></ul><ul><li>Lotion </li></ul><ul><li>Wax </li></ul><ul><li>scrubber </li></ul>
  15. 15. FINANCIAL <ul><li>CAPITAL- 1,500,000 </li></ul><ul><li>Initial capital of Stockholders </li></ul><ul><li>Ethel- 300,000 </li></ul><ul><li>Christine-300,000 </li></ul><ul><li>Angelica- 300,000 </li></ul><ul><li>Christine L.-300,000 </li></ul><ul><li>Kristine-300,000 </li></ul>
  16. 16. <ul><li>Capital 1,500,000 </li></ul><ul><li>Less: </li></ul><ul><li>Rent 40,000 </li></ul><ul><li>Materials 55,565 </li></ul><ul><li>Salaries 60,000 </li></ul><ul><li>Repair and Maintenance 5,000 </li></ul><ul><li>SUB TOTAL: 1,339,435 </li></ul>
  17. 17. Projected Annual Income Statement (Sample Projection)
  18. 18. Aspen Spas Projected Annual Income Statement P 11,302,200.00 Total Overhead Service Revenue P 2,340,000.00 (1,300 x 5 x 30 x 12) Combination Spa Treatment P 540,000.00 (300 x 5 x 30 x 12) Waxing (Underarm) P 1,078,200.00 (599 x 5 x 30 x 12) Waxing (Leg) P 720,000.00 (400 x 5 x 30 x 12) Hand Spa P 720,000.00 (400 x 5 x 30 x 12) Foot Spa P 2,160,000.00 (600 x 10 x 30 x 12) Half Body Massage P 3,744,000.00 (1,040 x 10 x 30 x 12) Whole Body Massage Annual Service Revenue:
  19. 19. P 7,392,200.00 - P 3,910,000.00 P 11,302,200.00 Net Income (w/o Tax) P3,910,000.00 Subtotal P 300,000.00 Others (Advertising, supplies, etc.) P 250,000.00 Repair and Maintenance P 700,000.00 Utilities P 1,860,000.00 Labor P 800,000.00 Rent Annual Cost to Operate:
  20. 20. Heaven & Earth Projected Annual Income Statement P 5,787,600.00 Total Overhead Service Revenue P 2,184,000.00 (1,000 x 7 x 26 x 12) Combination Spa Treatment P 655,200.00 (300 x 7 x 26 x 12) Waxing (Underarm) P 873,600.00 (400 x 7 x 26 x 12) Waxing (Leg) P 218,400.00 (100 x 7 x 26 x 12) Hand Spa P 218,400.00 (100 x 7 x 26 x 12) Foot Spa P 468,000.00 (100 x 15 x 26 x 12) Half Body Massage P 1,170,000.00 (250 x 15 x 26 x 12) Whole Body Massage Annual Service Revenue:
  21. 21. P 3,437,600.00 - P 2,350,000.00 P 5,787,600.00 Net Income (w/o Tax) P2,350,000.00 Subtotal P 150,000.00 Others (Advertising, supplies, etc.) P 150,000.00 Repair and Maintenance P 450,000.00 Utilities P 1,120,000.00 Labor P 480,000.00 Rent Annual Cost to Operate:
  22. 22. Bioessence Projected Annual Income Statement P 2,347,200.00 Total Overhead Service Revenue P 360,000.00 (250 x 5 x 24 x 12) Waxing (Underarm) P 432,000.00 (300 x 5 x 24 x 12) Waxing (Leg) P 201,600.00 (100 x 7 x 24 x 12) Hand Spa P 201,600.00 (100 x 7 x 24 x 12) Foot Spa P 460,800.00 (200 x 8 x 24 x 12) Half Body Massage P 691,200.00 (300 x 8 x 24 x 12) Whole Body Massage Annual Service Revenue:
  23. 23. P 847,200.00 - P 1,500,000.00 P 2,347,200.00 Net Income (w/o Tax) P 1,500,000.00 Subtotal P 100,000.00 Others (Advertising, supplies, etc.) P 100,000.00 Repair and Maintenance P 300,000.00 Utilities P 600,000.00 Labor P 400,000.00 Rent Annual Cost to Operate:
  24. 24. Body Regen Massage & Spa Projected Annual Income Statement P 3,300,600.00 Total Overhead Service Revenue P 540,000.00 (450 x 5 x 20 x 12) Waxing (Underarm) P 660,000.00 (550 x 5 x 20 x 12) Waxing (Leg) P 432,000.00 (150 x 12 x 20 x 12) Hand Spa P 576,600.00 (200 x 12 x 20 x 12) Foot Spa P 420,000.00 (250 x 7 x 20 x 12) Half Body Massage P 672,000.00 (400 x 7 x 20 x 12) Whole Body Massage Annual Service Revenue:
  25. 25. P 550,600.00 - P 2,750,000.00 P 3,300,600.00 Net Income (w/o Tax) P 2,750,000.00 Subtotal P 200,000.00 Others (Advertising, supplies, etc.) P 150,000.00 Repair and Maintenance P 480,000.00 Utilities P 1,200,000.00 Labor P 720,000.00 Rent Annual Cost to Operate:
  26. 26. New Spa Projected Annual Income Statement P 10,530,000.00 Total Overhead Service Revenue P 3,024,000.00 (1,200 x 7 x 30 x 12) Combination Spa Treatment P 630,000.00 (350 x 5 x 30 x 12) Waxing (Underarm) P 900,000.00 (500 x 5 x 30 x 12) Waxing (Leg) P 900,000.00 (500 x 5 x 30 x 12) Hair Spa P 432,000.00 (150 x 8 x 30 x 12) Nail Spa P 432,000.00 (150 x 8 x 30 x 12) Hand Spa P 432,000.00 (150 x 8 x 30 x 12) Foot Spa P 1,350,000.00 (250 x 15 x 30 x 12) Half Body Massage P 2,430,000.00 (450 x 15 x 30 x 12) Whole Body Massage Annual Service Revenue:
  27. 27. P 7,330,000.00 - P 3,200,000.00 P 10,530,000.00 Net Income (w/o Tax) P 3,200,000.00 Subtotal P 250,000.00 Others (Advertising, supplies, etc.) P 200,000.00 Repair and Maintenance P 550,000.00 Utilities P 1,600,000.00 Labor P 600,000.00 Rent Annual Cost to Operate:
  28. 28. Marketing Strategy : Product / Business: New Spa Place: Eastwood City, Libis, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand/Nail/Hair Spa, Waxing, etc. Price Range: P150.00 – P1,200.00 Promotion/s: Flyers, Tarpaulin, LCD Display, Neon Signs, Local News Papers, etc. Product / Business: Aspen Spas Place: Sta. Lucia East Grand Mall, Cainta, Rizal Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P400.00 – P1,300.00 Promotion/s: Flyers, Tarpaulin, Signage, etc.
  29. 29. Product / Business: Heaven & Earth Place: Araneta Center, Cubao, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P100.00 – P1,000.00 Promotion/s: Flyers, Signage, etc. Product / Business: Bioessence Spa Place: Araneta Center, Cubao, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P100.00 – P300.00 Promotion/s: Flyers, Signage, etc. Product / Business: Body Regen Massage & Spa Place: Robinsons Rizal Branch Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P150.00 – P550.00 Promotion/s: Flyers, Signage, etc.
  30. 30. Competitors Analysis 42/60 44/60 41/60 52/60 55/60 Total Score = 6 7 5 10 10 Intangibles 7 8 7 8 10 Variety of Services 7 7 7 9 9 Quality 6 7 5 10 9 Comfort/Luxury 7 7 8 8 10 Location 9 8 9 7 7 Price Regen Massage & Spa Heaven & Earth Bioessence Aspen Spas New Spa Key Success Category
  31. 31. S = Strength/s W = Weakness/es Body Regen Massage & Spa S – Price W – Comfort, Intangibles, Location, etc. Heaven & Earth S – Price & Variety W – Comfort, Intangibles, Location, etc. Bioessence S – Price W – Comfort, Intangibles, Location, etc. Day Spa Competitor’s Analysis New Spa S – Location, Comfort, Variety, Quality, & Intangibles W - Price Aspen Spas S – Location, Comfort, Variety, Quality, & Intangibles W - Price
  32. 32. -Fin -
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