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Build a transmedia content strategy with presentations

You may have heard the term “transmedia” used to describe a new style of storytelling. With ‘transmedia content sharing’, you can take an existing concept or idea and repurpose it for different media platforms. Want to increase the reach of a recent blog post? Why not create a slidedeck with the key points in your post? Upload it to SlideShare and share it with the SlideShare global community. This is one way that transmedia content sharing can increase your audience and reach.

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Check out the recent experience of architect Mark Johnson, FAIA. Mark’s presentation for a recent Twitter Chat he moderated caught the attention of the folks at Formica. They then embedded the presentation on the Formica.com website. Next time you upload a slidedeck, reach out to relevant websites and blogs who might like to embed it. Read our interview with Mark Johnson here.

2012 conferences are already underway

Consumer Electronics Show

We’re looking forward to this year’s Consumer Electronic Show. If you are presenting at CES, please tag your presentations CES12. In February we’ll be keeping an eye on the Women 2.0 PITCH Conference, now in its fifth year.

And of course, March brings SXSW, the annual migration to Austin, Texas for all things Film, Interactive and Music. We’ll be highlighting these events on our home page, so check back often. If you are tweeting about an upcoming event, be sure to cc @SlideShare so we can watch for presentations from the event.

Has it been a while since you added a presentation to your SlideShare account? Start the new year right - upload a presentation today!

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