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Zeitgeist 2011 - Trends for presentations

Every year we dive deep into the data to find the biggest and best uses of SlideShare. In our annual Zeitgeist for 2011, we found that “business” is still the most popular tag used in presentations.

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Presentations are getting a bit longer, but they are using less text. Men still use a few more slides than women, but both have increased the length of their presentations. Take a look at the Zeitgeist slideshow to find out about trends in image use, file types and more. You’ll see the most favorited presentations and the most popular in technology and business. Which tech blog sent the most traffic to SlideShare? TechCrunch, that’s who!

Small businesses amp up marketing with presentations

Consumer Electronics Show

Realtor Madeline Hoge of Mason, Ohio has come up with some innovative uses of presentations to market her listings. Madeline gives each listing its own presentation page, and tells us that she is building a ‘gallery’ of listing presentations. What a great way to reach potential buyers, while keeping advertising costs low. You can find more ways that Madeline uses presentations for marketing on our blog.

Comments to the blog post include this from Helen, who writes,

“Many small business can’t afford much for advertising. Slideshare has allowed us to create small presentations for potential clients that outline our capabilities and what we have already done. We send them links via email and all of our business cards have a link to a general presentation.”
Thanks Helen, that’s a great tip!

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