Case Study: How a Startup Overhauled their Marketing Strategy with LeadShare
This is the story of how our new business service, LeadShare changed a startup's sales strategy. If you have a story to share, get in touch!
Personal Medicine is a startup with sights set on bringing back the lost art of the house call.
The futurists at Personal Medicine believe there's a way to bring it back, but their challenge has been enlisting both doctors and patients.Their initial marketing efforts involved traditional avenues such as trade shows and banner ads. LeadShare changed that.
"Leadshare, combined with the viral sales capacity of Slideshare has
resulted in a complete turnaround of our go to market strategy." says Dr. Natalie Hodge, co-founder of Personal Medicine. "We are
exclusively selling now through Leadshare."
Medicine had been planning to pursue more funding. But with a 100% close rate
on leads from LeadShare, the company expects to bootstrap its way through
2010 without additional funding.
Dr. Hodge comments, "This shows the power of inbound marketing and being ready to sell
when the prospect is ready to buy! Our prospects are coming to us and
my partner and I can't sign them up fast enough!"
Personal Medicine puts their lead forms on SlideShare on the last slide. They don't block content - this set up reduces the number of leads collected, but
gives them more qualified leads.
"The old days of hiring a sales team in health care service industry that 'pushes' out to sell to physicians is over," says Dr. Hodge.
Are you interested in using LeadShare to market your product / services? Read onto our next story.
Free Money to Start Your Own LeadShare Campaign
We're offering a $15 coupon code so you can start your own LeadShare campaign. This coupon expires on Feb 25th. So use it soon!
When adding money to your LeadShare campaign, enter the code: LeadShare15
You'll need to spend at least $1 to redeem this coupon code and it is only valid until Feb 25th.
Unofficial SXSW channel
SWSW is round the corner. Every year, SXSW presenters upload their content to SlideShare. This year, we have a channel just for them!
If you are presenting at SXSW, then tag them "SXSW 2010". We will be featuring SWSX on the SlideShare homepage all through SXSW, and your presentation might just show up there!
If you can't make it to SXSW, but want to know whats going on, then subscribe to the channel.