Why is speech radio doing so well?<br />Justin Kings<br />January 2010<br />
Who is Justin Kings?<br />12 years at Capital Radio (later GCap Media).<br />News Editor, UK Radio Aid - 25 million+ liste...
Reach figures for talk radio<br />
1. A clear proposition<br />“Primarily, LBC is a meeting point for Londoners, a place to engage in conversation, life in t...
2. Consistency<br />Big personality.<br />Bold.<br />Challenging.<br />Human.<br />
3. Bold<br />‘LBC 97.3 – Your Official <br />Snow Station’<br />
3. Bold<br />Ken Livingstone<br />
3. Bold<br />Noel Gallagher and <br />Russell Brand<br />
1. A  Clear Proposition<br />Sports phone in radio<br />More sport focused than ever with the departure of Jon Gaunt and J...
So, does the model fit?<br />1.  A Clear Proposition<br />	Intelligent speech broadcasting – ‘Radio 4 Curious Minds’<br />...
Humphries, Mair (and Davies)
Radio 4 comedies cross to BBC TV.
Morrissey on Desert Island Discs!</li></li></ul><li>And Five Live?<br />1. A Clear Proposition<br />	News and Sport Talk<b...
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Why Is Speech Radio Doing So Well?

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A personal view on why many speech radio stations in the UK are building audience.

Published in: Career, Entertainment & Humor
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Why Is Speech Radio Doing So Well?

  1. 1. Why is speech radio doing so well?<br />Justin Kings<br />January 2010<br />
  2. 2. Who is Justin Kings?<br />12 years at Capital Radio (later GCap Media).<br />News Editor, UK Radio Aid - 25 million+ listeners.<br />Ass Ed, BBC London 94.9<br />newsleader media consultancy – clients including BBC Radio 1 and GMG Radio<br />
  3. 3. Reach figures for talk radio<br />
  4. 4.
  5. 5.
  6. 6. 1. A clear proposition<br />“Primarily, LBC is a meeting point for Londoners, a place to engage in conversation, life in the capital and create captivating new content on air.”<br />David Lloyd, former MD, LBC 97.3 quoted by media guardian<br />WE ARE A <br />PHONE-IN STATION FOR LONDON<br />NEWS<br />
  7. 7. 2. Consistency<br />Big personality.<br />Bold.<br />Challenging.<br />Human.<br />
  8. 8. 3. Bold<br />‘LBC 97.3 – Your Official <br />Snow Station’<br />
  9. 9. 3. Bold<br />Ken Livingstone<br />
  10. 10. 3. Bold<br />Noel Gallagher and <br />Russell Brand<br />
  11. 11.
  12. 12.
  13. 13. 1. A Clear Proposition<br />Sports phone in radio<br />More sport focused than ever with the departure of Jon Gaunt and James Whale<br />2. Consistency<br />Mostly sport content<br />Double headed not only at breakfast and drive but through the day – setting the blokey tone.<br />3. Bold<br />Brand and Gallagher <br />Alan Brazil and Ian Wright<br />Talk Sport digital magazine<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. So, does the model fit?<br />1. A Clear Proposition<br /> Intelligent speech broadcasting – ‘Radio 4 Curious Minds’<br />2. Consistency<br /> Today...Woman’s Hour...You and Yours...World at One etc...etc...<br />3. Bold<br /><ul><li>Today sets agenda
  19. 19. Humphries, Mair (and Davies)
  20. 20. Radio 4 comedies cross to BBC TV.
  21. 21. Morrissey on Desert Island Discs!</li></li></ul><li>And Five Live?<br />1. A Clear Proposition<br /> News and Sport Talk<br />2. Consistency<br /><ul><li>Reactive
  22. 22. Human
  23. 23. Personality</li></ul>3. Bold<br /><ul><li>Richard Bacon on afternoons
  24. 24. Christian O Connell at weekends
  25. 25. Visualised radio experiment
  26. 26. And, moving to Manchester</li></li></ul><li>The big three<br />A clear proposition – what do you offer<br />Consistency – delivering on the proposition - not confusing or disappointing the listener<br />Bold – think big – sound big – stand out<br />
  27. 27. E: justinkings@yahoo.co.ukW: newsleadermedia.comF: facebook.com/newsleaderT: twitter.com/newsleader<br />
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