Crowdsourced: The Top Ten Tips For Using Social Media in Radio

Crowdsourced: The Top Ten Tips for Using Social Media in Radio By Justin Kings for Multimedia Meets Radio 2010

Build a relationship
@paul_a_smith If you use Twitter and Facebook, maintain a dialogue with your followers. Don't just broadcast headlines... @paul_a_smith ...or use it only when you want something. Converse and answer questions. They'll trust you more, and come to you with stories.
1 0

Regulate
@PaulEaston @tomkingham use twitter / facebook often but don't bombard people's feeds
9

Fact check
@journotutor Social media another tool in the newsgathering & publication kit. J'istic principles of impartiality, accuracy etc still apply
8

Be personal
@suecarter Operate on same level. treat them as friends
7

Maximise your followers 6 @brettsr

Audience participation
@colinkelly presenters / news teams unsure about stories / material can test it in advance on twitter
5

Connect
@acarvin empower those who love you & listen to those who hate you.
4

What are people talking about
@Brendan98 I keep an eye on trending topics on Twitter to get a feel for what's hot 'n' not.
3

Access All Areas
BBC talk radio presenter @richardpbacon says twitter provides the DVD extras to his show.
2

Think of it like radio
@jiminthemorning Be as you are on air. Converse, don't broadcast. Respond. Share. RT. Shed light, don't generate heat. Be a friend
@jiminthemorning Actually, it boils down to: 'if you can do radio right, you can do Twitter right too' :-)
1

The Crowdsourced Top Ten
10 Build a relationship – don’t just ask for help 9 Regulate updates – bombard your followers and they’ll leave 8 Fact check – find stories & sources but check authenticity 7 Be personal – but balance with being professional 6 Move followers around – aggregate your accounts 5 Audience participation – test ideas 4 Connect –’empower’ the audience 3 What are people talking about – trending topics 2 Access All Areas – go behind the scenes to enhance the show 1 Think of social media like radio – “Be as you are on air...”

And finally...regard social media partly as a search engine

Links
newsleadermedia.com
delicious.com/newsleader
facebook.com/newsleader
twitter.com/newsleader
slideshare.net/newsleader

http://eduarea.wordpress.com	390
http://novoemfolha.folha.blog.uol.com.br	292
http://newsleadermediaconsultancy.blogspot.com	80
http://www.newsleadermedia.com	72
http://paper.li	41
http://www.radiocentrum.be	23
http://newsleadermedia.com	21
http://www.radiovisie.eu	16
http://www.slideshare.net	13
http://www.radioworld.com	10
http://www.apestaartjaren.be	9
http://www.rwonline.com	5
http://www.e-presentations.us	5
http://apestaartjaren.be	3
http://www.twylah.com	3
http://207.46.192.232	3
http://newsleadermediaconsultancy.blogspot.de	2
http://a0.twimg.com	1
http://webcache.googleusercontent.com	1
http://newsleadermediaconsultancy.blogspot.co.uk	1
http://blog.uol.com.br	1

Crowdsourced: The Top Ten Tips For Using Social Media in Radio

by newsleader media consultancy on Mar 19, 2010

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Crowdsourced: The Top Ten Tips For Using Social Media in Radio — Webinar Transcript