Practical advice and recap on some of the points already made.. Appropriate to use social media to do it...
SOCIAL is the key word. People don’t go to facebook or twitter to be sold to.. They go to interact – so radio must use these tools in this way too. Think about how we build a relationship in real life. If you don’t talk to anyone, you don’t get to know them and quickly they won’t bother talking to you. Trust is a keyword here too.
Less is more. Although it can be tempting to send many mgs because its so quick and simple to do. BUT the quality of these msgs is sure to be varied. Become a nuisance and you will lose followers. Chief culprits – those who narrate during a radio show – each song or news is next etc.
It can be tempting when you see a number of tweets reporting something to get swept along with it. Remember social media is rife with hoaxes and the strange people that make things up to get on the radio exist in social media too. Fundamental checks for accuracy etc. remain. A rich source of sources. Groups on facebook. Lists on twitter – sites such as Listerious..Twellow. Help A Reporter Out.
Again, SOCIAL is the key here. Be personal, give information to allow the user to get to know you or your show better. But there is a balance to be achieved. You need to remain professional. Don’t be caught off guard 3 or 4 drinks in on a night out – the smartphone is a blessing and a curse.
Encourage followers to support your other accounts..
Social media allows your listeners to become part of the show. You can build a community, without excluding others each is important. Be open – share ideas, ask facebookers or twitterers what they think of the ideas. Allow them to suggest their own etc..etc...
npr on facebook 700,000 fans debating what they should do on facebook – congrats on facebook page 5,000 fans in less than a week take down student had contacted npr volunteering services made andy an administrator Social media a tool to allow your listeners to spread the good word... respond positively thanks people for their time want people just want to know they’ve been heard
Useful look at what people are talking about. Remember it is a snapshot. It may not be representative of what your audience is talking about.
Richard Bacon made these comments during a radio conference in the UK. He takes the listener behind the scenes of the show. His twitter coverage enhances your listening of the prog. He tweets photos of the production team. He askes for questions for interviews. He alerts followers to when he is going to pre-rec something and askes if they’d like to take part. Worth following as an example of a radio presenter using twitter in an effective way.
Here’s another example of a radio presenter using twitter well. One thing Jim does which I like is he will send #showcredits and name check anyone who was part of the day’s show that is on twitter. So, here’s the top ten.....
It is a way for listeners but perhaps most importantly non-listeners to find your content. By exposing content to your friends who expose to it to their friends who expose it to their friends.. If you need evidence of the power of social media... This chart shows the percentages of facebook users who went to news and media sites after visiting facebook...and you can see how the figure has grown hugely in the past year.. It made Facebook the fourth most popular referrer for news websites in 2009. The same research organisation has published figures this year showing facebook users are more likely to click on links to broadcast media than print....delicious.com/newsleader
I will be posting a copy of this presentation at slideshare if you’d like a copy.
Crowdsourced: The Top Ten Tips For Using Social Media in Radio
Crowdsourced: The Top Ten Tips for Using Social Media in Radio By Justin Kings for Multimedia Meets Radio 2010
Build a relationship <ul><li>@paul_a_smith If you use Twitter and Facebook, maintain a dialogue with your followers. Don't just broadcast headlines... @paul_a_smith ...or use it only when you want something. Converse and answer questions. They'll trust you more, and come to you with stories. </li></ul><ul><li>1 0 </li></ul>
Regulate <ul><li>@PaulEaston @tomkingham use twitter / facebook often but don't bombard people's feeds </li></ul><ul><li>9 </li></ul>
Fact check <ul><li>@journotutor Social media another tool in the newsgathering & publication kit. J'istic principles of impartiality, accuracy etc still apply </li></ul>8
Be personal <ul><li>@suecarter Operate on same level. treat them as friends </li></ul><ul><li>7 </li></ul>
Audience participation <ul><li>@colinkelly presenters / news teams unsure about stories / material can test it in advance on twitter </li></ul><ul><li>5 </li></ul>
Connect <ul><li>@acarvin empower those who love you & listen to those who hate you. </li></ul><ul><li>4 </li></ul>
What are people talking about <ul><li>@Brendan98 I keep an eye on trending topics on Twitter to get a feel for what's hot 'n' not. </li></ul><ul><li>3 </li></ul>
Access All Areas <ul><li>BBC talk radio presenter @richardpbacon says twitter provides the DVD extras to his show. </li></ul><ul><li>2 </li></ul>
Think of it like radio <ul><li>@jiminthemorning Be as you are on air. Converse, don't broadcast. Respond. Share. RT. Shed light, don't generate heat. Be a friend </li></ul><ul><li>@jiminthemorning Actually, it boils down to: 'if you can do radio right, you can do Twitter right too' :-) </li></ul><ul><li>1 </li></ul>
The Crowdsourced Top Ten <ul><li>10 Build a relationship – don’t just ask for help 9 Regulate updates – bombard your followers and they’ll leave 8 Fact check – find stories & sources but check authenticity 7 Be personal – but balance with being professional 6 Move followers around – aggregate your accounts 5 Audience participation – test ideas 4 Connect –’empower’ the audience 3 What are people talking about – trending topics 2 Access All Areas – go behind the scenes to enhance the show 1 Think of social media like radio – “Be as you are on air...” </li></ul>
And finally...regard social media partly as a search engine