The Opportunities and Threats of Marketing through Twitter Jenny Simpson WebCertain Global Ltd @jennysimpson International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Twitter basics International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Twitter uses

The in thing with the in crowd International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Fashions change… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Growth International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Leaking… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Simplicity Easy to use Cheap Instant set-up Quick to use / post content International Lots of applications International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Not that simple! Easy to make mistakes Cliquey jargon Interface is not multilingual Investment in preparation time is necessary Too many applications to choose from International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Speed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Excellent news source Already “breaking news” A great outlet for existing news channels / press wires Breathing new life into Blogs and News sites Snippets style suits readers and journalists

Already “breaking news”

A great outlet for existing

news channels / press wires

Breathing new life into

Blogs and News sites

Snippets style suits readers and

journalists

Threat: The right route? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Networking Follow people - Be followed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Network quality? Follow people - Be followed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Conversations Request help Share information Share opinions Promote International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Who are you representing? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Tone of voice International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson The search box is now prominently featured on Twitter This is the way for Twitter to go MAINSTREAM Twitter will gain users who want live search results, but are not interested in networking Search results on Twitter are very different to Google’s – this is an advantage to marketers and to searchers. More ways to get your message across…

Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Treat Twitter like any other search engine Manage your keyword prominence Results=Time tweeted + Relevance Regular tweets required

Threat: Tracking International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson With all these real time data updates, how can you possibly track your visibility? Tweetdeck www.icerocket.com http://addictomatic.com,

Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Twitter profiles are being indexed in search engines

Threat: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Twitter profiles being indexed in search engines! Think about what is being cached!

Twitter investment International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Be honest Be helpful Be knowledgeable Be interesting Use SEO techniques for keyword use and tracking Spend time on research and campaign set up

Is Twitter worth it? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson YES, we are seeing Twitter generating enquiries, visits and sales – and its impact is growing all the time…

Thank you, any questions? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson http://www.twitter.com@jennysimpson [email_address]