Agreeing Common Objectives• You need to give as well as take          http://creditmanagementassociation.org/wp-content/up...
Agreeing Common Objectives• Be clear on each other’s objectives –  misconceptions are what destroy relationships          ...
Agreeing Common Objectives• Aim for honesty and openness            http://kinslerpress.com/blog/wp-content/uploads/2008/1...
Working with a big bureaucracy MLU         http://activistsandairplanes.com/2011/04/02/the-alternative-energy-bureaucracy/
Understanding of Commercial Pressures•HEIs are primarily Government funded             http://www.memoryfoamexpress.co.uk/...
Understanding of Commercial Pressures•Many staff are long-term if not lifetime employees•Fixed academic timetables        ...
Understanding of Commercial Pressures•Most HEI staff have not experienced the consequencesof commercial failure           ...
Timeframe• Important to clarify time and cost inputs and  returns           http://blog.thecompanywarehouse.co.uk/2010/07/...
Timeframe• Important to understand the HEI calendar• Build in a slippage margin• Typically a project can take 24 months fr...
Costs• Collaboration with a HEI can help your  business to achieve accelerated growth• Clarify costs and your needs early ...
CostsEXERCISE: Identify the costs to your company of  collaborating with a HEI?              http://www.smartdriving.co.uk...
Cost exercise - debrief• Opportunity cost?• Can you afford to be out of the loop – away  from the market?          http://...
Cost exercise - debrief• Time – you cannot delegate this to a junior!                http://danno375.files.wordpress.com/2...
Cost exercise - debrief• Travel• Legal and other professional advice• Training              http://marketingdotcom.com/wp-...
Cost exercise - debrief• Risk of failure                    http://remixyourhealth.files.wordpress.com/2012/01/failed.jpg
IPR• What is intellectual property?    • Registered rights           • Patents           • Trademarks           • Register...
IPR• Case study, video
IPR• Be clear:   • what it is you want to protect   • what it is you want to achieve   • what are you prepared to give?   ...
IPR• Take advice!             http://www.iamstaggered.com/usa/files/2011/01/advice-uncle-joey.png
IPR• Identify a sympathetic internal HEI contact              http://thriveworks.com/wp-content/uploads/2010/12/counselor-...
Challenges facing SMEs collaborating with HEIs
Challenges facing SMEs collaborating with HEIs
Challenges facing SMEs collaborating with HEIs
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Challenges facing SMEs collaborating with HEIs

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Challenges facing SMEs collaborating with HEIs

  1. 1. Agreeing Common Objectives• You need to give as well as take http://creditmanagementassociation.org/wp-content/uploads/2011/09/286815461_efbf51d458.jpg
  2. 2. Agreeing Common Objectives• Be clear on each other’s objectives – misconceptions are what destroy relationships http://blogue.edithluc.com/wp-content/uploads/2011/05/common_objective.jpg
  3. 3. Agreeing Common Objectives• Aim for honesty and openness http://kinslerpress.com/blog/wp-content/uploads/2008/10/honesty_ahead1.gif
  4. 4. Working with a big bureaucracy MLU http://activistsandairplanes.com/2011/04/02/the-alternative-energy-bureaucracy/
  5. 5. Understanding of Commercial Pressures•HEIs are primarily Government funded http://www.memoryfoamexpress.co.uk/blog_images/WorkBetterUnderPressure.jpg
  6. 6. Understanding of Commercial Pressures•Many staff are long-term if not lifetime employees•Fixed academic timetables http://motheringtimes.blogspot.co.uk/2011/01/timetable.html
  7. 7. Understanding of Commercial Pressures•Most HEI staff have not experienced the consequencesof commercial failure http://message.snopes.com/showthread.php?t=11192
  8. 8. Timeframe• Important to clarify time and cost inputs and returns http://blog.thecompanywarehouse.co.uk/2010/07/29/business-start-up-myths-%E2%80%93-you-need-a- lot-of-money-to-get-started/olympus-digital-camera-3/
  9. 9. Timeframe• Important to understand the HEI calendar• Build in a slippage margin• Typically a project can take 24 months from initial contact to completion http://www.techwench.com/the-perfect-timeframe-for-preparing-a-company-for-sale/
  10. 10. Costs• Collaboration with a HEI can help your business to achieve accelerated growth• Clarify costs and your needs early on http://cdn.labourlist.org/wp-content/uploads/2011/10/growth_economy.jpg
  11. 11. CostsEXERCISE: Identify the costs to your company of collaborating with a HEI? http://www.smartdriving.co.uk/Assets/Driving_Assets/Photos/money.jpg
  12. 12. Cost exercise - debrief• Opportunity cost?• Can you afford to be out of the loop – away from the market? http://www.richsmanagementblog.com/wp-content/uploads/2010/12/18women_1-articleLarge.jpeg
  13. 13. Cost exercise - debrief• Time – you cannot delegate this to a junior! http://danno375.files.wordpress.com/2011/01/monkey.gif
  14. 14. Cost exercise - debrief• Travel• Legal and other professional advice• Training http://marketingdotcom.com/wp-content/uploads/2011/03/money.jpg
  15. 15. Cost exercise - debrief• Risk of failure http://remixyourhealth.files.wordpress.com/2012/01/failed.jpg
  16. 16. IPR• What is intellectual property? • Registered rights • Patents • Trademarks • Registered designs • Unregistered rights • Copyright • Know-how • Trade secrets • Unregistered designs
  17. 17. IPR• Case study, video
  18. 18. IPR• Be clear: • what it is you want to protect • what it is you want to achieve • what are you prepared to give? http://www.hv-designs.co.uk/tutorials/magnify/step1.gif
  19. 19. IPR• Take advice! http://www.iamstaggered.com/usa/files/2011/01/advice-uncle-joey.png
  20. 20. IPR• Identify a sympathetic internal HEI contact http://thriveworks.com/wp-content/uploads/2010/12/counselor-big.jpg

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