Social Media Listening Dashboard
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Social Media Listening Dashboard

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A view of an example of a "listening Hub" dashboard...all social media conversations pulled together in one place...created by Observed Media

A view of an example of a "listening Hub" dashboard...all social media conversations pulled together in one place...created by Observed Media

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Social Media Listening Dashboard Social Media Listening Dashboard Presentation Transcript

  • Broadband and Mobile Device Landscape in Africa David H. Page Naman Gupta
  • Broadband and Device Landscape: Africa • Executive Summary • Landscape • Key Growth Markets: Nigeria, Ghana, South Africa • Highest Value Opportunity: Nigeria • Appendix 2
  • Executive Summary • Nigeria, Ghana and South Africa are areas of immediate growth for mobile broadband • Government support of mobile broadband will ensure ubiquity and 4G/LTE infrastructure • Smart phone adoption by Africans is large and growing • Entertainment from US is desired • Now is the time to build infrastructure 3
  • Landscape: Africa Exploding Growth Africa currently ranks 3rd in continents with 781 million in mobile subscriptions 1 Mobile broadband growth CAGR (2010 – 2013) - 82% 6,7 4
  • Africa Telecom Landscape: Major Players • Vodafone Group • Bharti Airtel • MTN • Globacom • Orange • Etisalat • Sudatel • Millicom 5
  • Africa: Key Growth Markets NIGERIA 4G status Number of Telecom Operators Mobile Connections Growth Rate for Mobile Connections Smart phone as percentage of total mobile connections Mobile Penetration Internet Penetration Rate Broadband penetration Rate 3G as at Dec 2011 Internet Users Can Video Streaming be well viewed on 3G ? GHANA SOUTH AFRICA 4G WiMAX Mobitel Nigeria; 4G LTE Swift;Glo 4G LTE Alcatel-Lucent and Surfline in Q1 2014 4G LTE Vodacom and 4G LTE MTN in Johannesburg, Cape Town; 8ta LTE trials 8+ 125 Miliion Subscribers 6+ 25 Million Subscribers 5+ 67.9 Million 18.70% 20.73% 13.60% 8.00% 69.01% 28.40% 84% 14.10% 25%+ 123% 17.40% 5.00% 48.3 Million 2% 3.5Million 22% 8.5Million Yes depending on Service Provider Yes Yes Mobile video traffic will grow 16fold from 2012 to 2017, a compound annual growth rate of 73%;Video will be 73% of South Africa's mobile data traffic in 2017 Video data landscape Entertainment which includes video,audio and gaming constitutes about 46% of online activity New revenue stream for Telecos Mobile money and banking,Content Audio and video streaming,ecommerce,mobile advertising,e government initiative 6 N/A Mobile money and banking,Content Audio and video streaming,ecommerce,mobile advertising,mobile health Mobile money and banking,Content Audio and video streaming,mobile advertising
  • Focus Now: Nigeria •Total number of mobile subscription in Nigeria is around 120 million active Mobile subscriptions 1 •Added 4 million net mobile additions in Q2 2013 only 1 •Mobile broadband outpacing regular broadband adoption •Has potential to become the biggest smartphone market on the continent 3 Largest African country by population - 177 million Ethiopia is the 2nd largest – only 86.5 million by comparison 7
  • Nigeria: The Telco Landscape • 50MM Active Internet Subscriptions 4 • Teledensity between 80-85% 4 8
  • Nigeria: The Telco Landscape • Telecom is 8.53% of 2013 GDP 4; CAGR of 22% since 2001 • Plans to increase cable capacity by ~1000% by 2014 5 9
  • Nigeria: 1-3 years of growth On-going measures that will drastically accelerate mobile broadband growth: Current Numbers: •Internet penetration ~ 33% 4 •Broadband penetration ~ 6% 4 •Billions of US$ in investments per year, tens of thousands of new base stations to be built •3G coverage ~ 35% 4 •Major network infrastructure outsourcing deals •Smart phone adoption ~ 25% 2 •Mergers and acquisitions (M&A) among smaller operators Current State: •Several LTE networks preparing to launch (current operation of high speed 3.5G and 3.75G networks) •Delays in allocating bandwidth •Lack of built LTE infrastructure •High cost of smartphones •Most phones still running Symbian and S40 •Regulator cracks down on poor quality of service •New price caps and lower interconnection rates •Number portability finally introduced •Extensive government support & planning for infrastructure development and mobile adoption •30 million smartphones were expected to be sold in the country between now and 2015 3 10
  • Appendix A – Mobile web page views http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b 11
  • Appendix B – Active mobile broadband subscriptions http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b 12
  • Appendix C – Major African telecom operators 13
  • Sources 1. http://www.vanguardngr.com/2013/09/nigeria-other-african-countries-record-781m-mobile-subscription-inq2/#sthash.A1TnsD6j.dpuf 2. http://www.technologybanker.com/mobile/mobile-internet-penetration-in-nigeria-stands-at28percent#.UlskwmRgYn0 3. http://www.punchng.com/business/technology/25-of-nigerian-mobile-subscribers-use-smartphones-tns/ 4. http://www.ncc.gov.ng/ 5. http://www.slideshare.net/eddodds/fmct-the-nigerian-national-broadband-plan-2013 6. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b 7. http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx 8. Broadband Commission; Sub Shaharan African Mobile Observatory 2012, 9. Deloitte; Nigerian Communication Commission International Telecommunication Union, GSMA 2012 14