A social Web research consultancy

Observed Media is a research firm that helps clients gain insights from the social Web.

A world of social media to monitor, analyze and interpret

You don’t want to miss the conversations

Every day, more tools arrive to help mine the social Web

Tools only get you part of the way there In the end, it’s not about software – it’s about insights That’s where Observed Media comes in

Who We Are Market Research Market sizing for new products Strategic studies for the web New business development New product strategy Successful Web startups Carla Sarett, Ph.D. David H. Page

Clients we have worked with America Online ExxonMobil The New York Times Condé Nast Publishing iVillage Babycenter CDNOW American Express Dow Jones National Geographic Channel Court TV Children’s Television Workshop Discovery Networks DDB Needham Ladies Professional Golf Association Reuters Time Inc. TV Guide Time Warner Cable Ziff Davis Media

America Online

ExxonMobil

The New York Times

Condé Nast Publishing

iVillage

Babycenter

CDNOW

American Express

Dow Jones

National Geographic Channel

Court TV

Children’s Television Workshop

Discovery Networks

DDB Needham

Ladies Professional Golf Association

Reuters

Time Inc.

TV Guide

Time Warner Cable

Ziff Davis Media

A customized approach

We help you define issues that matter and make sure the search filters capture them We find the right listening posts (or add to your current set) We identify the right tools for your listening program (or refine your current set)

How visible is your brand? What’s tone of the comments? What’s the direction and pace of the conversation? What issues are bubbling up?

Get behind the conversations’ meaning Identify emerging trends and unmet needs Understand what’s coming next

Get behind the conversations’ meaning

Identify emerging trends and unmet needs

Understand what’s coming next

We can work with you in a variety of ways New to Social Media? ... we can set up a listening program and you can run it. .... or, outsource the process to us and get the full benefit of our reports. Not satisfied with your current listening program? ... we’ll fine-tune your toolkit and you can run it with our guidance.

New to Social Media?

... we can set up a listening program and you can run it.

.... or, outsource the process to us and get the full benefit of our reports.

Not satisfied with your current listening program?

... we’ll fine-tune your toolkit and you can run it with our guidance.

Contact Information David H. Page [email_address] 212-424-6875