Social Media Analytics consulting

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Picking the right monitoring tool is key. Observed Media advises on the right tool kit, where to listen and where the opportunities are for brands.

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Social Media Analytics consulting

  1. 1. A social Web research consultancy
  2. 2. Observed Media is a research firm that helps clients gain insights from the social Web.
  3. 3. A world of social media to monitor, analyze and interpret
  4. 4. You don’t want to miss the conversations
  5. 5. Every day, more tools arrive to help mine the social Web
  6. 6. Tools only get you part of the way there In the end, it’s not about software – it’s about insights That’s where Observed Media comes in
  7. 7. Who We Are Market Research Market sizing for new products Strategic studies for the web New business development New product strategy Successful Web startups Carla Sarett, Ph.D. David H. Page
  8. 8. Clients we have worked with <ul><li>America Online </li></ul><ul><li>ExxonMobil </li></ul><ul><li>The New York Times </li></ul><ul><li>Condé Nast Publishing </li></ul><ul><li>iVillage </li></ul><ul><li>Babycenter </li></ul><ul><li>CDNOW </li></ul><ul><li>American Express </li></ul><ul><li>Dow Jones </li></ul><ul><li>National Geographic Channel </li></ul><ul><li>Court TV </li></ul><ul><li>Children’s Television Workshop </li></ul><ul><li>Discovery Networks </li></ul><ul><li>DDB Needham </li></ul><ul><li>Ladies Professional Golf Association </li></ul><ul><li>Reuters </li></ul><ul><li>Time Inc. </li></ul><ul><li>TV Guide </li></ul><ul><li>Time Warner Cable </li></ul><ul><li>Ziff Davis Media </li></ul>
  9. 9. A customized approach
  10. 10. We help you define issues that matter and make sure the search filters capture them We find the right listening posts (or add to your current set) We identify the right tools for your listening program (or refine your current set)
  11. 11. How visible is your brand? What’s tone of the comments? What’s the direction and pace of the conversation? What issues are bubbling up?
  12. 12. <ul><ul><li>Get behind the conversations’ meaning </li></ul></ul><ul><ul><ul><li>Identify emerging trends and unmet needs </li></ul></ul></ul><ul><ul><ul><ul><li>Understand what’s coming next </li></ul></ul></ul></ul>
  13. 13. We can work with you in a variety of ways <ul><li>New to Social Media? </li></ul><ul><li>... we can set up a listening program and you can run it. </li></ul><ul><li>.... or, outsource the process to us and get the full benefit of our reports. </li></ul><ul><li>Not satisfied with your current listening program? </li></ul><ul><li>... we’ll fine-tune your toolkit and you can run it with our guidance. </li></ul>
  14. 14. Contact Information David H. Page [email_address] 212-424-6875

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