Monetization trends for the future of newmedia!!Dennis G. AdamovichCEO ABRI LLCBusiness Development Consultant Yahoo! EMEA...
Disruption=Opportunity for New               Media Marketing1970’s Fax Kills the Telex..!1980’s “…Video Killed the Radio…....
Internet Penetration & Engagement         Continues to GrowSource: TNS Digital Life Panel 48,804 #
Different Types of NEW Media Advertising                      • Branding display• Bought Media        • Lead Generation   ...
SEM/SEO Flat-Lining 2009 vs 2012          No Growth=Stagnation•   Context Advertising is peaking, in    terms of effective...
US Display Advertising Market To  Surpass Search Ads by 2015
Social Media Platforms
SMM represents only 10% of Digital Spending in the US
Summary and Forecast of New Media Advertising
Future Media Monetization"The medium is the message" is a phrase coined by Marshall McLuhanmeaning that the form of a medi...
Internet Content Accessed Across multiple devices     Yahoo! Presentation   11   6/21/2012
Mobile | 5.6 Billion + global users                        Template Rich Media Ads                                Location...
Big Opportunity Still to Come for Mobile Internet
New Approaches Social, Mobile, Local
Companies that Offer True SoLoMo! Innovation for        small and medium businesses                        !
Yahoo!Providing integrated SoLoMo on a global        basis for Global clients. Example of Integrated Digital Campaignfor D...
“Where are you going t(w)o?”Journey to Discover Tatarstan  A Look Across the Landscape         User Growth, Advertising an...
The Big IdeaCreating a content hub, withinnovation ideas, activation, userengagement and contextualinformation enabling in...
Y! Done it | Content co-creation                  and now for Tatarstan...
Welcome to Tatarstan!    <Current Month/Year>
6/21/2012
6/21/2012
Thank You!DennisGeorge AdamovichПредставитель компании Yahoo! в Россииdga@abrillc.comTel: +7 495 796 1995
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'Monetization trends for the future of new media' Деннис Дж. Адамович, официальный представитель компании Yahoo!Inc. в России

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'Monetization trends for the future of new media'
Деннис Дж. Адамович, официальный представитель компании Yahoo!Inc. в России. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"

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'Monetization trends for the future of new media' Деннис Дж. Адамович, официальный представитель компании Yahoo!Inc. в России

  1. 1. Monetization trends for the future of newmedia!!Dennis G. AdamovichCEO ABRI LLCBusiness Development Consultant Yahoo! EMEA,Russia and CIS
  2. 2. Disruption=Opportunity for New Media Marketing1970’s Fax Kills the Telex..!1980’s “…Video Killed the Radio….”1990’s The internet killed the music industry..!!!2000’s The internet killed Print….!!!2010’s Internet Smartphones and Tablets killed Mobile phones..!!!2020’s Networked Embedded Natural Language Smart Micro-devices with pedaflopsof capacity killed tablets and smartphones, the internet, mobile TV and Radio!!!!2030’s …..Artificial Intelligence and Robotics then makes almost anything possible..
  3. 3. Internet Penetration & Engagement Continues to GrowSource: TNS Digital Life Panel 48,804 #
  4. 4. Different Types of NEW Media Advertising • Branding display• Bought Media • Lead Generation • SEO, SEM, CPC, CPM • Brand content• Owned Media • Web Site • Gaming • Public Relations• Earned Media • Advertorial • Investor Relations• Shared Media • Social media • Social Media Marketing • ViralSource: Aegis Group
  5. 5. SEM/SEO Flat-Lining 2009 vs 2012 No Growth=Stagnation• Context Advertising is peaking, in terms of effectiveness and growth, players have changed and market now swallowed by Incumbent player.. Google…! No change in market share since 2009…!• “One of the big mysteries in Googles last earnings call was why cost-per- click -- the price advertisers pay whenever a user clicks on a Google ad -- was down 12% from the previous year. This is the second quarter in a row where this has happened.” Business Insider april 12, 2012 2012 source-ampyourstrat.com
  6. 6. US Display Advertising Market To Surpass Search Ads by 2015
  7. 7. Social Media Platforms
  8. 8. SMM represents only 10% of Digital Spending in the US
  9. 9. Summary and Forecast of New Media Advertising
  10. 10. Future Media Monetization"The medium is the message" is a phrase coined by Marshall McLuhanmeaning that the form of a medium embeds itself in the message, creating asymbiotic relationship by which the medium influences how the message isperceived.1) Multiplatform Display Ads running across all channels.2) Integrated Digital Strategies – SoLoMo3) Integrated Device Applications
  11. 11. Internet Content Accessed Across multiple devices Yahoo! Presentation 11 6/21/2012
  12. 12. Mobile | 5.6 Billion + global users Template Rich Media Ads Location based advertisingY! Custom Rich Media Ads Smart Ads for Mobile Rich Media Ads for Tablets (browser & App) 6/21/2012 12 • Source: ITU 2011
  13. 13. Big Opportunity Still to Come for Mobile Internet
  14. 14. New Approaches Social, Mobile, Local
  15. 15. Companies that Offer True SoLoMo! Innovation for small and medium businesses !
  16. 16. Yahoo!Providing integrated SoLoMo on a global basis for Global clients. Example of Integrated Digital Campaignfor Destination Marketing in Collaboration with Media Arts Group in Russia! -Discover Tatarstan-
  17. 17. “Where are you going t(w)o?”Journey to Discover Tatarstan A Look Across the Landscape User Growth, Advertising and Internet User Behaviour Photo from
  18. 18. The Big IdeaCreating a content hub, withinnovation ideas, activation, userengagement and contextualinformation enabling internetusers to know and integrate withall channels including Facebook,Twitter, Maps and Travel links tohelp the audience to Discoverand come visit Tatarstan
  19. 19. Y! Done it | Content co-creation and now for Tatarstan...
  20. 20. Welcome to Tatarstan! <Current Month/Year>
  21. 21. 6/21/2012
  22. 22. 6/21/2012
  23. 23. Thank You!DennisGeorge AdamovichПредставитель компании Yahoo! в Россииdga@abrillc.comTel: +7 495 796 1995

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