'Increasing Customer Engagement in Social Media' Джири Вовез, вице-президент SocialBakers
Increasing CustomerEngagement in Social Media Jiri Voves, Socialbakers Co-Founder & Head of Product @jirivoves
About Socialbakers› Offices in London, Prague, “We are a ‘customer developed’ company,” Munich, San Francisco, Paris said Jan Rezab, who is the CEO and co- founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.”› 400,000 marketers across 75+ countries, every continent October 31, 2011› Launched platform in 2010, currently 110+ employees Used by Leaders› Facebook Preferred Marketing Developer, one of 7 in the world that have 3 competence badges
Socialbakers Platform View in Build Get Data Context Engagement The #1 go to place The #1 platform of Build meaningful for marketers to find choice by hundreds of social media social statistics. marketers to monitor campaigns that help and compare their drive your social social media media success performance
Facebook In Numbers: Steady Growth Facebook User Growth
Facebook in numbers: Russia 61 % FB population in 18-34 yrs of age
Facebook in numbers: Facts More than 900 million users Over half of the users login every day #1 website worldwide in terms of average time spent on site 90 % of all interactions happen in the Newsfeed “ Facebook: Not just clicking, but really making “ connections between users and brands
Latest Trends In Social Media Content Customer Care AnalyticsMost of your fans don’t Almost no barrier Monitoring matters.come back to your between brands and Only fully informedPage. Most of the users. Proper brand is able to dointeractions happen in communication is a proper marketingthe Newsfeed key to success decisions.
Metrics that matter Fans Engagement Size, reach, and growth User interactions and evolution engagement to content, People talking about Community Competition Compare all of that with Community management, competitors and know response rate, key what’s happening in the influencers, Core Fans industry
Why Engagement Matters An indicator that your message is resonating with your fans which leads to higher brand loyalty and ultimately sales. The more engaged your fans are the more they act as ambassadors for your brand.
Top industries by Response Rate Response Rate by Industry70605040 Average 32 %30 RR [%]20100
Recent Case StudyJan 2, 2012Socialbakers publishes Infographic for US ElectionsJan 3, 2012AdAge reports President Obama’s family picture ismost viral on FacebookFeb 21, 2012Washington Post reports President Obama selectsfamily photo for re-election ad
Summary 1. Choose the right metrics to monitor = Helps understand success in social media 2. Build great content for your social presence = Helps engaging your fans 3. Make sure you do both proactive and reactive engagement in social media = Helps build community 4. Use the right tools and partners = Helps to do it faster and easier