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How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
How to Ride the Wave
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How to Ride the Wave

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Published in: Sports, Technology
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  • 1. How to Ride a Wave
  • 2. You Have to See the Ocean• What’s the big picture?• Where are you headed?• Where do you think the next wave will be? http://www.flickr.com/photos/58048067@N00/
  • 3. How to Spot the Wave• Where are the cross currents?• Where are there great leaders?• Where are there great characters for a story?• Where is there leverage on your target? http://www.flickr.com/photos/58048067@N00/
  • 4. How to Ride the Wave• Commit to a strategy (know your target and push everything toward it)• Create a clear path and DRIVE IT http://www.flickr.com/photos/58048067@N00/
  • 5. Get ahead of the story and driveit
  • 6. Engage a lot of people in a meaningful way
  • 7. • Blog and tweeting screenshots
  • 8. Know where the next wave is.

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