How to Ride the Wave

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How to Ride the Wave

  1. 1. How to Ride a Wave
  2. 2. You Have to See the Ocean• What’s the big picture?• Where are you headed?• Where do you think the next wave will be? http://www.flickr.com/photos/58048067@N00/
  3. 3. How to Spot the Wave• Where are the cross currents?• Where are there great leaders?• Where are there great characters for a story?• Where is there leverage on your target? http://www.flickr.com/photos/58048067@N00/
  4. 4. How to Ride the Wave• Commit to a strategy (know your target and push everything toward it)• Create a clear path and DRIVE IT http://www.flickr.com/photos/58048067@N00/
  5. 5. Get ahead of the story and driveit
  6. 6. Engage a lot of people in a meaningful way
  7. 7. • Blog and tweeting screenshots
  8. 8. Know where the next wave is.

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