Social Media Tools & Best Practices: How to plan, implement, & measure your own social media strategy. Kyle Kuchmey [email...
Today <ul><li>The Tools </li></ul><ul><li>The Strategy </li></ul><ul><li>Practical example: Twitter & Hootsuite </li></ul>...
The Tools
The Most Popular Tools <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </l...
Engagement & Tracking Tools <ul><li>Embedding tools  (Like button, Twitter feed) </li></ul><ul><li>HooteSuite </li></ul><u...
The Strategy <ul><li>Purpose </li></ul><ul><li>Goals & Benchmarks </li></ul><ul><li>Your Team </li></ul><ul><li>Scope </li...
The Four Phases
How to engage and (not) advertise <ul><li>Social equity </li></ul><ul><li>Follow others </li></ul><ul><li>Can’t be promo a...
Twitter <ul><li>Easy start-up </li></ul><ul><li>Easy to track progress </li></ul><ul><li>Easy to engage </li></ul>
 
HootSuite <ul><li>Schedule your posts </li></ul><ul><li>Shorten URLs </li></ul><ul><li>Track popularity of posts </li></ul...
 
Things to Remember <ul><li>Have a plan </li></ul><ul><li>Be consistent </li></ul><ul><li>Measure your successes and failur...
 
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Social Media Tools and Best Practices

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This was a presentation delivered at a workshop including a number of representatives from the City of Hamilton. © 2011 New Motto.

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Social Media Tools and Best Practices

  1. 1. Social Media Tools & Best Practices: How to plan, implement, & measure your own social media strategy. Kyle Kuchmey [email_address]
  2. 2. Today <ul><li>The Tools </li></ul><ul><li>The Strategy </li></ul><ul><li>Practical example: Twitter & Hootsuite </li></ul><ul><li>Q & A </li></ul>
  3. 3. The Tools
  4. 4. The Most Popular Tools <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul>
  5. 5. Engagement & Tracking Tools <ul><li>Embedding tools (Like button, Twitter feed) </li></ul><ul><li>HooteSuite </li></ul><ul><li>TweetDeck </li></ul><ul><li>SocialOomph </li></ul><ul><li>Radian6 </li></ul><ul><li>Bit.ly </li></ul><ul><li>Google Analytics </li></ul>
  6. 6. The Strategy <ul><li>Purpose </li></ul><ul><li>Goals & Benchmarks </li></ul><ul><li>Your Team </li></ul><ul><li>Scope </li></ul><ul><li>Policy & Guidelines </li></ul>
  7. 7. The Four Phases
  8. 8. How to engage and (not) advertise <ul><li>Social equity </li></ul><ul><li>Follow others </li></ul><ul><li>Can’t be promo all the time </li></ul><ul><li>Trending topics </li></ul>
  9. 9. Twitter <ul><li>Easy start-up </li></ul><ul><li>Easy to track progress </li></ul><ul><li>Easy to engage </li></ul>
  10. 11. HootSuite <ul><li>Schedule your posts </li></ul><ul><li>Shorten URLs </li></ul><ul><li>Track popularity of posts </li></ul><ul><li>Streamline your social media </li></ul>
  11. 13. Things to Remember <ul><li>Have a plan </li></ul><ul><li>Be consistent </li></ul><ul><li>Measure your successes and failures </li></ul><ul><li>Evolve </li></ul>

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