Social brand
   engagement:
facebook + twitter
        Adrian Sexton
        CEO, New Medici
        Media + Lifestyle
   ...
newmedici.com/social
Deep experience in branding films, television series
(Mad Men, Weeds, The Dead Zone), and digital
lif...
YESTERDAY




            Newmedici.com
               /advisory
                 /social
AND TODAY...




               Newmedici.com
                  /advisory
                    /social
Brand core first
Be as “core” as you possibly can
to your brand
Have a POV, authority and
narrative
– “1 + 1 = Many (event...
Failures can bring positive change ...
    And win authenticity points




                                  Newmedici.com...
FACEBOOk: seeding & growing
Facebook
– http://developers.facebook.com
  /plugins
– Like Box, Like buttons (vs Share
  butt...
TWITTER: trending & urgency
Twitter
– http://twitter.com/goodies
– Tweet button, widgets
– New: Double paned
  windows for...
social media Platform-itis
Like “Feature-it is”, how
many platforms can you
literally cover without a
full team?
How big m...
Meme/theme casting + args




                        Newmedici.com
                           /advisory
                 ...
Successful campaigns




                       Newmedici.com
                          /advisory
                        ...
Newmedici.com/social
New Medici manages social and viral campaigns +
social media sites’ creative dev and product seeding
...
Thank you
    Adrian Sexton
    CEO, New Medici
    Media + Lifestyle
    adrian@newmedici.com
    (310) 200-6455
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iHollywood presentation: Social Media

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Presentation for Social Media at Intercontinental, September 15, 2010

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iHollywood presentation: Social Media

  1. 1. Social brand engagement: facebook + twitter Adrian Sexton CEO, New Medici Media + Lifestyle adrian@newmedici.com (310) 200-6455
  2. 2. newmedici.com/social Deep experience in branding films, television series (Mad Men, Weeds, The Dead Zone), and digital lifestyle brands (Vevo, Participant Media/ TakePart.com, Muxlim) Newmedici.com /advisory /social
  3. 3. YESTERDAY Newmedici.com /advisory /social
  4. 4. AND TODAY... Newmedici.com /advisory /social
  5. 5. Brand core first Be as “core” as you possibly can to your brand Have a POV, authority and narrative – “1 + 1 = Many (eventually)” Brand ecosystem – Where do you fit? – What are your comps? – Who trusts you? – What’s your crossover segment? Newmedici.com /advisory /social
  6. 6. Failures can bring positive change ... And win authenticity points Newmedici.com /advisory /social
  7. 7. FACEBOOk: seeding & growing Facebook – http://developers.facebook.com /plugins – Like Box, Like buttons (vs Share buttons), Connect – Fan Pages: tap into current audiences – Facebook Advertising: CPC, promoting and testing – Rolls up most of the great social features Newmedici.com /advisory /social
  8. 8. TWITTER: trending & urgency Twitter – http://twitter.com/goodies – Tweet button, widgets – New: Double paned windows for other media: video and images – Tweet Deck/HootSuite Newmedici.com /advisory /social
  9. 9. social media Platform-itis Like “Feature-it is”, how many platforms can you literally cover without a full team? How big must your day- to-day social team be? Refreshing your social content Regularity and consistency Newmedici.com /advisory /social
  10. 10. Meme/theme casting + args Newmedici.com /advisory /social
  11. 11. Successful campaigns Newmedici.com /advisory /social
  12. 12. Newmedici.com/social New Medici manages social and viral campaigns + social media sites’ creative dev and product seeding 1. Social and viral campaigns Engagement / meme concepts Social media site dev Content and growth 2. Social Site creative dev / management Official site integration with social Viral sites, product seeding and content creation Connecting platforms Newmedici.com /advisory 12 /social
  13. 13. Thank you Adrian Sexton CEO, New Medici Media + Lifestyle adrian@newmedici.com (310) 200-6455

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