iHollywood presentation: Social Media

Social brand engagement: facebook + twitter Adrian Sexton CEO, New Medici Media + Lifestyle adrian@newmedici.com (310) 200-6455

newmedici.com/social Deep experience in branding films, television series (Mad Men, Weeds, The Dead Zone), and digital lifestyle brands (Vevo, Participant Media/ TakePart.com, Muxlim) Newmedici.com /advisory /social

YESTERDAY Newmedici.com /advisory /social

AND TODAY... Newmedici.com /advisory /social

Brand core first Be as “core” as you possibly can to your brand Have a POV, authority and narrative – “1 + 1 = Many (eventually)” Brand ecosystem – Where do you fit? – What are your comps? – Who trusts you? – What’s your crossover segment? Newmedici.com /advisory /social

Failures can bring positive change ... And win authenticity points Newmedici.com /advisory /social

FACEBOOk: seeding & growing Facebook – http://developers.facebook.com /plugins – Like Box, Like buttons (vs Share buttons), Connect – Fan Pages: tap into current audiences – Facebook Advertising: CPC, promoting and testing – Rolls up most of the great social features Newmedici.com /advisory /social

TWITTER: trending & urgency Twitter – http://twitter.com/goodies – Tweet button, widgets – New: Double paned windows for other media: video and images – Tweet Deck/HootSuite Newmedici.com /advisory /social

social media Platform-itis Like “Feature-it is”, how many platforms can you literally cover without a full team? How big must your day- to-day social team be? Refreshing your social content Regularity and consistency Newmedici.com /advisory /social

Meme/theme casting + args Newmedici.com /advisory /social

Successful campaigns Newmedici.com /advisory /social

Newmedici.com/social New Medici manages social and viral campaigns + social media sites’ creative dev and product seeding 1. Social and viral campaigns Engagement / meme concepts Social media site dev Content and growth 2. Social Site creative dev / management Official site integration with social Viral sites, product seeding and content creation Connecting platforms Newmedici.com /advisory 12 /social

Thank you Adrian Sexton CEO, New Medici Media + Lifestyle adrian@newmedici.com (310) 200-6455

iHollywood presentation: Social Media

by Adrian Sexton on Sep 16, 2010

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iHollywood presentation: Social Media — Presentation Transcript