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CarFree Maine Social Transportation, Elevator Pitch
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CarFree Maine Social Transportation, Elevator Pitch

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Car-Free living is the lifestyle choice for city-dwellers worldwide. But what happens when you want get out of the city? For generations city dwellers have been spent their summers along the Maine …

Car-Free living is the lifestyle choice for city-dwellers worldwide. But what happens when you want get out of the city? For generations city dwellers have been spent their summers along the Maine Coast, but without a car most people just give up and say-
"You can't get theyah from Heyah..."
CarFree Maine is making sure that this saying has no more use than a plastic lobster! This Elevator Pitch outlines our proposal for a CarFree-Travel planning application in Maine.


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  • 1. Car Free MaineMaking the ConnectionsSocial Networks Transit Networks 4 1C Wpu 5 Elevator Pitch
  • 2. CarFree Maine 2Suite of Location-Based Networking Tools designed toenhance non-automotive transportation connectionsthroughout the State of Maine.Local outreach effort builds on local partnerships andforges strong connections between transportationproviders, government agencies, local tourism bureaus,chambers of commerce, NGOs and local businessesMarketing effort focuses on young adults in NY andBoston Metros between the age’s of 18-30 and 30-40 yearsold
  • 3. Emerging generations are moving into downtowns, driving less, walking more, living in smaller homes[...], preferring local businesses, [...] prioritizing health, going green and valuing community and social networking like never before.-Neil Takemoto www.cooltownstudios.comFarmers Market Cafe
  • 4. “Young people arent simply swapping cars for buses or bikes; they are choosing to own and use other technology instead, such as smartphones and tablet computers.” -www.shareable.com “Carmakers next problem:"Previous generations found freedom and Generation Yflexibility through the car.  But Generation People in their teens and twenties are moreYs find their freedom and flexibility by interested in gadgets than cars”staying connected to their friends, familyand workplaces through the various http://www.msnbc.msn.com/id/39970363/ns/business-autos/information devices - like their laptops, oriphones."They can stay connected on a bus or a “ train. They can bring the office with them. They can bring their study with them.They can bring their friends with them. They cant if theyre driving." ” -- Peter Newman, Curtin University, Perth, Australia,quoted in the West Australian, www.humantransit.org Article: http://adage.com/digital/article?article_id=144155
  • 5. • In the City of Boston (not Boston Metro Region Commuters including Cambridge, Newton etc...) almost 92,000 people do not own a vehicle. 41 % • Almost 300,000 people 50% commute to work via Public Transportation Regionwide 10% • More than half of all Transit Users are in the 24-44yr/old Car, truck, or van -- drove alone Car, truck, or van -- carpooled Age Group Public transportation (excluding taxicab) • 1/3 of users Commute via Public Transportation (100,000) use 5%5%5% 14% Mobile Transit 14% Apps* 58% Statistics from, 2005-2009 American Community Survey 5-Year Estimates 16 to 19 years 20 to 24 years 25 to 44 years 45 to 54 years*Joshua Robin,  Director of Innovation and Special Projects at the MBTA, http://transportationnation.org/ 55 to 59 years 60 years and over 2011/05/13/boston-upwards-of-13-of-ridersM-use-transit-app-tools/)
  • 6. What if you want to get out of the city everyonce in awhile? Where can you go without a car?
  • 7. You can take the train to Maine! Nearly 500,000 people a year ride the Amtrak Downeaster between Boston and Portland Maine with an extension to Freeport and Brunswick scheduled for operation in Fall of 2012. 7
  • 8. Welcome to Maine 20 Miles Downtown, Shops, Beaches, Hotels Attractions, Mountains? “You can’t get there from here” ? ?!!! We’ve arrived in Maine... 8 Now what? Getting from the train station to hotels, beaches, trails, restaurants etc... can be confusing for the uninitiated. Without convenient connections many potential riders see no other option than to rent or drive their own vehicle instead. Which means spending a third of their budget on gas, and a third of their time sitting in traffic.
  • 9. Out of the 12 stops between Bostonand Brunswick only Freeport lacks a fixed-route local transit system. Other connections include Intercity busses, an extensive island ferry system and the Maine Eastern Railroad to Rockland. However, 9keeping track of these connections can seem impossible.
  • 10. Solution CarFree Maine After researching and planning the trip on the CarFree Maine web page, the user finds the local transit connection via the GPS-enabled Mobile app 10
  • 11. 11■ Simple interface allows personalized travel choices involving multiple transportation networks, modes, schedules and wayfinding systems. Brunswick■ Utilizes collaborative mapping/Geo- networking technology■ Promotes Sustainable Transportation by Ride Stay Book connecting riders to underutilized portions of transit networks■ Interface will be optimized for user-generated Eat Bike Walk content on both web and mobile platforms■ Allows users to post reviews via Find Map Position OpenStreetMap portal, video logs and social networking profiles (Integration w/Facebook, TripAdvisor, Yelp, Gowalla, Foursquare, Twitter, Wikitude...)
  • 12. Brunswick Brunswick TransportationRide Stay Reserve Rail Bus TicketsEat Bike Walk CarShare Bike TrailsSee Learn Map Closest Schedules Maps 12
  • 13. Browser Window http://www.carfreemaine.org/ Search xCarFreeMaineRoutes Local Map Connect Book Media Blog Mobile App Express see all Local see all Map your route, make suggestions, share waypoints, photos and videos, get group CarFree Maine discounts and more!Transportation Resources Along the Maine Destinations, Events, Activities Coast Connect With 13
  • 14. Browser WindowCarFreeMaine-Transportationrail bus ferry carshare cyclingTransit Options Brunswick +2 Freeport Portland +2 Old Orchard Beach +2 Saco/Biddeford Wells Dover 14
  • 15. Further Information 15Presentations- Presentations can be found atExtended Pitch Deck- www.carfreemaine.org, orExtended pitch presentation including concept and development plan http://www.slideshare.net/newmediatransitThe CarFree Corridor- email-ajawitz@newmediatransit.comDetailed presentation outlining existing and Twitter-@carfreemainepotential locations where CarFree travel is possible in MaineWhy CarFree?-Market research outlining the social/economicimpact of automobile dependency on ruralareas and why Generation Y is overwhelminglyrejecting the Car. Why Maine?- Outlines specific strategies for the implementation of regionally-appropriate transit technologies. Argues that public transportation can be a viable option in rural areas