HR Tech Conference: #hrtechconf Twitterversity


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Twitter 101 for HR Professionals.

You need to know this stuff.

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HR Tech Conference: #hrtechconf Twitterversity

  1. 1. Twitterversity<br />13th Annual HR Technology Conference & Exposition<br />September 30, 2010<br />
  2. 2. Agenda<br />2<br />
  3. 3. Getting Started<br />3<br />
  4. 4. So What Is Twitter?<br />4<br />
  5. 5. Is Twitter for Me? <br />5<br /><ul><li> 87% of Americans are “aware” of Twitter
  6. 6. 7% of the population actually use it
  7. 7. 21% of Twitter users are active users
  8. 8. 51% of Twitter users follow fewer than five people
  9. 9. 34% of Twitter users have never tweeted
  10. 10. 73% of Twitter’s users have tweeted fewer than 10 times</li></li></ul><li>Who is On Twitter? (Note: Famous People)<br />6<br />
  11. 11. Who Else Is On Twitter?<br />7<br />
  12. 12. How Are People Using Twitter? (Casual)<br />8<br />
  13. 13. How Are People Using Twitter? (Jobs)<br />9<br />
  14. 14. How Are People Using Twitter? (Customer Service)<br />10<br />
  15. 15. How Are People Using Twitter?<br />11<br />
  16. 16. How Are People Using Twitter?<br />12<br />
  17. 17. How Are People Using Twitter?<br />13<br />
  18. 18. Before You Get Started…<br />For professional reasons, such as …<br />You’d like to meet interesting HR professionals<br />You have best practices to share<br />You’re seeking answers to questions<br />Access to content, webinars, conferences, etc.<br />For personal reasons, such as …<br />Your (crazy) friends rave about it<br />You have hobbies and outside interests<br />You’d like to expand your network<br />You seek a faster source of breaking news<br />14<br />…. ask yourself why you’re joining?<br />
  19. 19. Setting Up Your Account: Register Your Info<br />15<br /><ul><li>Point your browser to</li></ul>Step 1: Click on “Sign Up”<br />Step 2: Complete the four questions:<br />“Full Name”: This is your real name and it is searchable and visible.<br />“User Name”: This is the name people will use to follow you. Keep it short.<br />“Password”: Private and of your choosing.<br />“Email”: Is private but can also be searchable (if you allow it). <br />Step 3: Agree to the terms of service<br />Step 4: Click on “Create My Account”<br />
  20. 20. Setting Up Your Account: Register Your Info<br />16<br />
  21. 21. Setting Up Your Account: Create Your Profile<br />17<br /><ul><li>Point Your Browser to</li></ul>Picture:<br />You can add it later. <br />Name: <br />You have 15 characters<br />Can be anything you’d like it to be<br />Location: <br />Helps to build a sense of community<br />Web: <br />Your website, blogs, LinkedIn profiles, etc.<br />Bio: <br />You have 160 characters to include anything you’d like.<br />Think of this as your Twitter resume<br />
  22. 22. Quick Tip: Getting Around Twitter…<br />18<br /><ul><li>When you’re on the internet, your Twitter homepage has everything you need.
  23. 23. If you’re lost, the top of the screen has links to everything you want to do. </li></li></ul><li>Now What?<br />19<br />
  24. 24. Now What? <br />20<br /><ul><li>Point your browser to</li></ul>Find some friends.<br />Follow what they are doing.<br />Tell the world what you are doing. <br />Really. That’s it.<br />You can’t break it.<br />You can’t screw up.<br />No one is going to arrest you.<br />Not even the HR police.<br />
  25. 25. Now What? Find People!<br />21<br />
  26. 26. Now What? Find People!<br />22<br />
  27. 27. Now What? Find People!<br />23<br />
  28. 28. Now What? Find People!<br />24<br />
  29. 29. Now What? Find People!<br />25<br />
  30. 30. Now What? Find People!<br />26<br />
  31. 31. Now What? Tweet!<br />27<br />
  32. 32. Learning the Lingo<br />28<br />
  33. 33. The Basics<br />“Tweet” <br />Refers to a single message<br />“Tweeted”<br />@[username] — (e.g., @billkutik)<br />This is your unique identifier<br />When someone talks to you, they use the @ symbol in front of your username<br />When you talk to someone or mention someone in a tweet, you use the @ symbol in front of a name<br />Following/Followers<br />When you “follow” someone, their tweets will appear on your homepage<br />When they “follow” you, your tweets will appear on their homepage<br />29<br />
  34. 34. More Basics<br />Reply<br />Used to respond to an individual user’s tweets<br />Simply click on the “Reply” button available after each tweet<br />Direct Messages<br />The private instant messaging platform of Twitter <br />Only effective if both parties are following one another<br />Referred to as “DM” or “DMing” someone<br />Retweets<br />Used when you’d like to broadcast someone’s tweet to your followers<br />Two options:<br />1) You can click on the “Retweet” button available after each tweet<br />2) You can highlight the message and copy and paste it into your “What’s happening?” field<br />Typically appears as – “RT @[username] [tweet]”<br />30<br />
  35. 35. Practice Makes Perfect!<br />31<br /><ul><li> Find & Follow @hrlaurierue
  36. 36. Find & Follow @stelzner
  37. 37. Find & Follow @steveboese
  38. 38. Find & Follow @pdxmikek
  39. 39. Find & Follow @shrm
  40. 40. Reply to tweets you see!
  41. 41. Retweet something!</li></li></ul><li>Advanced Concepts<br />32<br />
  42. 42. More Advanced Concepts: Hashtags<br />33<br />A method of “tagging” a concept, theme or event within a tweet<br />Appears as – “#[hashtag]”<br />For example, the HR Technology conference hashtag is “#HRTechConf”<br />If clicked on, triggers a Twitter search for all tweets containing that hashtag<br />Commonly used to drive community, affinity and collaboration <br />
  43. 43. More Advanced Concepts: Hashtags<br />34<br />
  44. 44. More Advanced Concepts: Search & Trending Topics<br />35<br /><br />
  45. 45. More Advanced Concepts: Search & Trending Topics<br />36<br />
  46. 46. More Advanced Concepts: Lists<br />37<br />
  47. 47. Etiquette and Engagement<br />38<br />
  48. 48. Etiquette: It’s About Relationships<br />Be Authentic<br />Own your message. Be clever, be witty, be normal.<br />Attempt to achieve a balance between the personal and professional. Know that you will probably fail. So does everyone else.<br />Like email, tweets can be misinterpreted without context.<br />Feel free to lurk before you tweet anything.<br />Followers<br />Don’t feel obliged to follow everyone who follows you.<br />Don’t be afraid to “unfollow” someone (for any reason).<br />Take It Offline<br />Reach out to just one person a week and request a chat.<br />Locate fellow HR pros in your area.<br />39<br />
  49. 49. Etiquette: Have Fun<br />40<br />
  50. 50. One More Thing<br />41<br />
  51. 51. There’s An App For That!<br />42<br />
  52. 52. There’s An App For That!<br />43<br />
  53. 53. There’s An App For That!<br />44<br />
  54. 54. Laurie Ruettimann <br />http://NewMediaServicesLLC.com<br /><br />Contact Information<br />45<br />