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HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
HR Tech Conference: #hrtechconf Twitterversity
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HR Tech Conference: #hrtechconf Twitterversity

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Twitter 101 for HR Professionals. …

Twitter 101 for HR Professionals.

You need to know this stuff.

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Transcript

  • 1. Twitterversity
    13th Annual HR Technology Conference & Exposition
    September 30, 2010
  • 2. Agenda
    2
  • 3. Getting Started
    3
  • 4. So What Is Twitter?
    4
  • 5. Is Twitter for Me?
    5
    • 87% of Americans are “aware” of Twitter
    • 6. 7% of the population actually use it
    • 7. 21% of Twitter users are active users
    • 8. 51% of Twitter users follow fewer than five people
    • 9. 34% of Twitter users have never tweeted
    • 10. 73% of Twitter’s users have tweeted fewer than 10 times
  • Who is On Twitter? (Note: Famous People)
    6
  • 11. Who Else Is On Twitter?
    7
  • 12. How Are People Using Twitter? (Casual)
    8
  • 13. How Are People Using Twitter? (Jobs)
    9
  • 14. How Are People Using Twitter? (Customer Service)
    10
  • 15. How Are People Using Twitter?
    11
  • 16. How Are People Using Twitter?
    12
  • 17. How Are People Using Twitter?
    13
  • 18. Before You Get Started…
    For professional reasons, such as …
    You’d like to meet interesting HR professionals
    You have best practices to share
    You’re seeking answers to questions
    Access to content, webinars, conferences, etc.
    For personal reasons, such as …
    Your (crazy) friends rave about it
    You have hobbies and outside interests
    You’d like to expand your network
    You seek a faster source of breaking news
    14
    …. ask yourself why you’re joining?
  • 19. Setting Up Your Account: Register Your Info
    15
    • Point your browser to http://www.twitter.com
    Step 1: Click on “Sign Up”
    Step 2: Complete the four questions:
    “Full Name”: This is your real name and it is searchable and visible.
    “User Name”: This is the name people will use to follow you. Keep it short.
    “Password”: Private and of your choosing.
    “Email”: Is private but can also be searchable (if you allow it).
    Step 3: Agree to the terms of service
    Step 4: Click on “Create My Account”
  • 20. Setting Up Your Account: Register Your Info
    16
  • 21. Setting Up Your Account: Create Your Profile
    17
    • Point Your Browser to http://twitter.com/settings/profile
    Picture:
    You can add it later.
    Name:
    You have 15 characters
    Can be anything you’d like it to be
    Location:
    Helps to build a sense of community
    Web:
    Your website, blogs, LinkedIn profiles, etc.
    Bio:
    You have 160 characters to include anything you’d like.
    Think of this as your Twitter resume
  • 22. Quick Tip: Getting Around Twitter…
    18
    • When you’re on the internet, your Twitter homepage has everything you need.
    • 23. If you’re lost, the top of the screen has links to everything you want to do.
  • Now What?
    19
  • 24. Now What?
    20
    • Point your browser tohttp://www.twitter.com
    Find some friends.
    Follow what they are doing.
    Tell the world what you are doing.
    Really. That’s it.
    You can’t break it.
    You can’t screw up.
    No one is going to arrest you.
    Not even the HR police.
  • 25. Now What? Find People!
    21
  • 26. Now What? Find People!
    22
  • 27. Now What? Find People!
    23
  • 28. Now What? Find People!
    24
  • 29. Now What? Find People!
    25
  • 30. Now What? Find People!
    26
  • 31. Now What? Tweet!
    27
  • 32. Learning the Lingo
    28
  • 33. The Basics
    “Tweet”
    Refers to a single message
    “Tweeted”
    @[username] — (e.g., @billkutik)
    This is your unique identifier
    When someone talks to you, they use the @ symbol in front of your username
    When you talk to someone or mention someone in a tweet, you use the @ symbol in front of a name
    Following/Followers
    When you “follow” someone, their tweets will appear on your homepage
    When they “follow” you, your tweets will appear on their homepage
    29
  • 34. More Basics
    Reply
    Used to respond to an individual user’s tweets
    Simply click on the “Reply” button available after each tweet
    Direct Messages
    The private instant messaging platform of Twitter
    Only effective if both parties are following one another
    Referred to as “DM” or “DMing” someone
    Retweets
    Used when you’d like to broadcast someone’s tweet to your followers
    Two options:
    1) You can click on the “Retweet” button available after each tweet
    2) You can highlight the message and copy and paste it into your “What’s happening?” field
    Typically appears as – “RT @[username] [tweet]”
    30
  • 35. Practice Makes Perfect!
    31
    • Find & Follow @hrlaurierue
    • 36. Find & Follow @stelzner
    • 37. Find & Follow @steveboese
    • 38. Find & Follow @pdxmikek
    • 39. Find & Follow @shrm
    • 40. Reply to tweets you see!
    • 41. Retweet something!
  • Advanced Concepts
    32
  • 42. More Advanced Concepts: Hashtags
    33
    A method of “tagging” a concept, theme or event within a tweet
    Appears as – “#[hashtag]”
    For example, the HR Technology conference hashtag is “#HRTechConf”
    If clicked on, triggers a Twitter search for all tweets containing that hashtag
    Commonly used to drive community, affinity and collaboration
  • 43. More Advanced Concepts: Hashtags
    34
  • 44. More Advanced Concepts: Search & Trending Topics
    35
    http://search.twitter.com
  • 45. More Advanced Concepts: Search & Trending Topics
    36
  • 46. More Advanced Concepts: Lists
    37
  • 47. Etiquette and Engagement
    38
  • 48. Etiquette: It’s About Relationships
    Be Authentic
    Own your message. Be clever, be witty, be normal.
    Attempt to achieve a balance between the personal and professional. Know that you will probably fail. So does everyone else.
    Like email, tweets can be misinterpreted without context.
    Feel free to lurk before you tweet anything.
    Followers
    Don’t feel obliged to follow everyone who follows you.
    Don’t be afraid to “unfollow” someone (for any reason).
    Take It Offline
    Reach out to just one person a week and request a chat.
    Locate fellow HR pros in your area.
    39
  • 49. Etiquette: Have Fun
    40
  • 50. One More Thing
    41
  • 51. There’s An App For That!
    42
  • 52. There’s An App For That!
    43
  • 53. There’s An App For That!
    44
  • 54. Laurie Ruettimann
    http://NewMediaServicesLLC.comhttp://VoiceOfHR.com
    http://www.twitter.com/LRuettimann
    Contact Information
    45

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