Tobii eye tracking capabilities sport195
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Tobii eye tracking capabilities sport195

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  • Ad example of user video
  • Can add surveysStandard vs. advanced
  • Add clusters
  • Alice in Wonderland Animated Heat Map
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Tobii eye tracking capabilities sport195 Tobii eye tracking capabilities sport195 Presentation Transcript

  • Tobii Eyetracking Capabilities Presentation Dr. Lance Porter Louisiana State University
  • Tobii X2-60 Eye Trackers Allows researchers to track eye movement on a computer monitor in a natural setting Analyzes behavioral images transforming them into quantifiable data Non-obtrusively measure participant responses to visual stimuli including: • Commercials • Movies • Websites • Print advertisements • Computer games • Product packaging • Any combination
  • Tobii T60 Eye Trackers Allows researchers to track eye movement on a computer monitor in a natural setting Analyzes behavioral images transforming them into quantifiable data Non-obtrusively measure participant responses to visual stimuli including: • Web and software usability studies of mobile interfaces and devices • Computer games • Interactive television • Commercials • Movies • Any combination
  • How Does It Work?
  • How It Works Instructions Tobii
  • Example Immediate Replay
  • What is measured? Awareness Interest Intent Fixation: The coordinated positioning and focusing of the eyes on an object Fixation Duration: Duration of each individual fixation within an AOI Visit Duration: Duration of each AOI observation Gaze duration: The cumulative duration of a series of fixations on an AOI Visit Duration: Duration of each individual visit within an AOI or AOI Group Mouse clicks, keystrokes, taps, etc. Areas of Interest: An area of a design that is of interest to the researcher AOI Groups AOI Screen Shot
  • Data Output
  • Visualization
  • Visual Maps Heat Map Gaze Plot
  • Visual Maps Heatmap Overlay on AOIs
  • Visual Maps Gaze Opacity
  • Animated Heat Maps
  • Bee Swarm
  • Gaze Opacity Gaze Opacity Heat Map
  • Cluster
  • Tables based on AOIs •Time to First Fixation •Fixation Count •Fixation Length •Fixations Before •Observation Count •Observation Length •Participant % Also- SPSS exportable data and filtering ability with demographic information 0 5 10 15 20 25 30 35 40 45 50 Seconds Time to First Fixation: The Advocate
  • Decisions/Questions? Number of subjects? Tasks? Demos/psychographics? Length of session? Timeframe? Questions/Metrics?