New media and Marketing - Clay Schossow (4.20.10)

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Transcript

  • 1. CLAY SCHOSSOW FOUNDER & PARTNER, NEW MEDIA CAMPAIGNS New Media and Marketing
  • 2. Me
    • UNC J-School 2008
    • New Media Campaigns
      • 8 Employees
      • 400+ Clients
      • Partner w/ ad agencies
      • Cisco, Saranac, UNC System, Gannett, RMHNC, Politics
  • 3. General Theories
    • Longtail Theory
    • Medium of Media
    • Search Engine Optimization
    • Inbound Marketing
  • 4. Driving Traffic
    • Social Media
    • Organic Rankings and Blogging
    • Building an Audience
    • Paid Ads
  • 5. Social Media for Traffic
    • Authentic
    • Engagement
    • Takes a long time
    • Zappos, Squarespace,
  • 6. Different Social Media
    • Facebook
      • 400M Users
      • Top 5 Search Engine
      • Brands are embracing
    • Twitter
      • 105M Users
      • 60M Tweets per day
      • Third-Party Apps
    • YouTube, Flickr, LinkedIn (MySpace, not so much)
    • All are becoming more & more corporate
  • 7. Organic Rankings and Blogging
    • Links are the currency of the web
    • Longtail of results
    • Talk about industry-wide vs. brand-specific
    • Create different types of content
    • NMC, HubSpot
  • 8. Building an Audience
    • Strategies work in tandem to build sustained audience
    • RSS, Email Campaigns (original social network), Authority/Influencer
    • Achieved through sustained campaigns vs. quick hits
    • Mint.com, 37Signals
  • 9. Paid Ads
    • PPC vs. CPM
    • Google Ads
    • Facebook Ads
    • Sponsored Content
  • 10. Contributing Factors to Successful Ads
    • Relevance
    • Location-Based
    • Social Advocacy (2x)
    • Calls to Action
    • Landing Pages
  • 11. On the Horizon
    • Mobile
    • Location
    • Social Graph
    • Content Curation
    • Circling Back to Importance of Content
  • 12. What You Should Be Doing
    • Creating Content (blog, tweet, etc.)
    • Experimenting ($20 FB campaign)
    • Reading (Google Reader)
    • Networking
  • 13. Thanks!
    • Clay Schossow
      • http://newmediacampaigns.com
      • http://clayschossow.com
      • Twitter: @newmediaclay
      • [email_address]