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Како да заработите од бесплатна Андриод апликација?
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Како да заработите од бесплатна Андриод апликација?

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Презентација на Јан Маринчек на вториот по ред MobileMonday Macedonia одржан на 06.06.2011 во Клуб на новинари.

Презентација на Јан Маринчек на вториот по ред MobileMonday Macedonia одржан на 06.06.2011 во Клуб на новинари.

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  • BeginningPaid vs FreePaid,InApp purchase Free with Ads or donations
  • FriendsSocial networks, spam groups – create fb and twitterPosting from app on fb or twitterReviews, community , mindstate
  • Ad networks, how they workWhat you get , how you getCPC , eCPM (Cost per mille (CPM), also called cost ‰ and cost per thousand), campaign , inhouse ads
  • Describe campaings
  • Inhouse ads
  • 2 apps , games
  • Email con
  • Why game, why USA , where to put ads
  • Transcript

    • 1. Making moneywith free mobile application
      Jan Marincek
    • 2. HOW ?
    • 3. first
      users & downloads
    • 4. advertising networks
    • 5. Application A downloads / users
      Budget
      Ad Campaign
      advertising networks
      campaigns
      Impressions & clicks
      Ads on target devices
      Revenue
    • 6. Application B downloads / users
      FREE
      Ad Campaign
      advertising networks
      In-house ads
      Impressions & clicks
      Ads on Application A
      Revenue
    • 7. statistics & metrics
      Survey Data
      Ad companies
      metrics
    • 8. Platform version
      Language
      Country
      Device
      Mobile games survey in USA
      51-55% male
      45-49% female
      ~70% smartphones
    • 9. AdMob 2010 May report
    • 10. My Apps
    • 11. ~ 500 000 downloads
      9 versions
      My Apps
      In 6 months
      >1100 rates
      > 150 user email conversations
    • 12. 100 000 000 requests : 94.04% fill rate
      USA 66.3% of ad traffic
      5 app reviews on android blogs
      My Apps
      In 6 months
      200-500 $ in campaigns
      10-20% in-house Ads
      13737 clicks per day
    • 13. Why ?
      game ? country ? ad position …
    • 14. Q&A
      @Marincek
      http://www.jandroid.blog.mk/
    • 15. Thx 
      JanMarincek
      Mobile Monday Macedonia 2011

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