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From Social Media to Human Media @ Glocal: Inside Social Media

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  • 1. From social media to human media
  • 2.  Niels Hendriks & Liesbeth Huybrechts  Media & Design Academy – Genk – Belgium
  • 3. From social media to human media  What is social media  Problems with some promises of social media  From social media to human media  How we train design students to create participatory, social environments
  • 4. What is social media?  Robert Scoble  When I say “social media” or “new media” I’m talking about Internet media that has the ability to interact with it in some way.
  • 5. What is social media?  Wikipedia I (February 2007)  Social media describes the online tools, platforms and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
  • 6. What is social media?  Wikipedia II (February 2007)  Social media is a shift in how people discover, read and share news, information and content;(...) [it] is the democratization of information, transforming people from content readers into publishers
  • 7. What is social media?  Social Media (in Plain English – Lee Lefever)  Today, everyone has a chance to make their own flavors, thanks to free tools like blogs, podcasts, and video sharing. Plus, we now have new ways for real people to play a role in providing feedback, organization and promotion. Whether you’re a big established company, an individual with loyal fans, or simply someone with ideas and opinions, social media means new ways to create and communicate with people who care.
  • 8. What is social media?  Stowe Boyd  Social Media is Open − The barriers to becoming a web publisher are amazingly low, and therefore anyone can become a publisher. And if you have something worth listening to, you can attract a large community of likeminded people who will join in the conversation you are having.  Social Media is Disruptive − Now that millions are gathering their principal intelligence about the world and their place in it from the web, everything is going to change. And for the better.
  • 9. What is social media?  Kevin Kelly – Wired  The New Socialism − We should “never underestimate the power of tools to reshape our minds”. With each passing day, social media is fusing our hearts and minds together in a powerful, shared experience to create a collective consciousness that redefines our lives as individuals and marketers, and serves as a powerful signpost for our future in a global community
  • 10. What is social media?  According to Kevin Kelly, Stowe Boyd, Lee Lefever, Wikipedia & Robert Scoble  Social Media is − Something new − Linked to new media and internet more specific − A radical shift with the past − More open than traditional media − And thus disruptive − Will even create a better world, more global world and a shared consciousness
  • 11. What is social media?  Internet History  Douglas Engelbart  (Invented the mouse)  "I didn't see the computer as something to help us do what we already did, but to go beyond that." The result, he said, would be an exponential increase in what he calls an organization's "collective I.Q.," which would in turn supercharge a group's ability to improve itself over time.
  • 12. What is social media?  Internet History  JCR Licklider – ARPA  The Computer as a Communication Device − Living information − Face-to-face through a computer − Communities connected through multi-access computers
  • 13. What is social media?  My question on AOIR  “Can you provide me with a definition of Social Media?”
  • 14. What is social media?  Judith Donath – MIT  Sociable Media Group  Media that enhance communication and the formation of social ties among people.  The roots of sociable media reach back about 4000 years.
  • 15. What is social media?  Victorian Internet (Standage)  “we are one!” said the nations, and hand met hand, in a thrill elctric from land to land. - The Victory, 1872  During quiet periods however, the online interaction really got going, with stories, jokes and local gossip, circulated over the wires. […] Bored and lonely operators would also play checkers over the wire, using a numbering system to identify the squares of the board […].
  • 16. What is social media?  Design Sociable Media (Donath)  Rythm  Format  Ephemeral or persistent  Identification  Bandwidth − Galloway, Kit; Rabinowitz, Sherrie – «Hole in Space» (1980)
  • 17. Problems with promises of social media?  The People Formerly Known as the Audience (Rosen, 2006)  We, the Media (Gillmor, 2004)  Is this the case? − Social = ego − Social & not social − Our Media? Their Media.
  • 18. Problems with promises of social media?  Social = Ego  Social media are extremely self-referential  The spreading of the I is more important than the WE
  • 19. Problems with promises of social media?  Social & not social  We-idea contrasts with...  Participation Inequality (Nielsen)  MySpace: testing a lite version for those countries which aren't that interesting for ads (but chew up quite some bandwidth)  Geographical differences
  • 20. Open Net Initiative Evan Roth
  • 21. Problems with promises of social media?  Our Media? Their media  Ownership?  Who owns what we create, tag, link, share, like/dislike,...?  Who owns our friend list? Network?
  • 22.  You hereby grant Facebook an irrevocable, perpetual, non- exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings....  You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content. Facebook Terms of Service – February 2009 (after huge protest – new TOS)
  • 23. Our social online acts (to upload, friend, tweet, connect, share, liske/dislike, love,...) have a monetary value.
  • 24. Problems with promises of social media?  Geert Lovink  Tag, Connect, Friend, Link, Share, Tweet. These are not terms that signal any form of collective intelligence, creativity or networked socialism. They are directives from the Central Software Committee. [...] If you’re not an interesting individual, your participation is not really interesting. Data clouds, after all, are clouds: they fade away.  Better social networks are organized networks involving better individuals – it’s your responsibility, it’s your time. What is needed is an invention of social network software where everybody is a concept designer. Let’s kill the click and unleash a thousand million tiny tinkerers!”
  • 25. Problems with promises of social media?  Zittrain  The only way to reach a new innovative cycle is to help users under stand how media works and to give tools to participate in the platforms and with the tools they use.
  • 26. From social media to human media  “Without artistic vision stuff tends to asymptote to commodity. Lesson for corporations: If there isn't a little art in what you do, the kids will wander off to somebody else's sneakers. (…) Art and society are strange and perfect twins” (Gold, 2008, p. 15).
  • 27. From social media to human media So-called social media are in many cases developed “without human context” • ... how can media be social without being human? • therefore we choose • human-centered • participatory ...vision on social media
  • 28. making social media human = not easy  social media are a constantly border crossing and hybrid experience  hybrid groups participate  In creating hybrid artefacts  in participatory and new media cultures appropriation is main way of “using” stuff  exchange, adapt,...faster then before  organisations, designers,... never know who their public/users/... will be  => metadesign = estimate potential design, after the professional design process (Pelle Ehn)
  • 29. Social media is not only about humans, they are hybrid  it is about human and their relations to things  in the internet objects and humans together create...  … social objects  = images/sounds,... (like those from YouTube) that are massively produced, shared, distributed or adapted between people, grassroots communities and professional organisations (Zijlstra, 2007)
  • 30. social object moves in an internet of things  'internet of things': web pages are extended with addressable objects or living creatures, like chairs, cars, people or dogs (Perez, 2005)
  • 31. social media require social design skils  designing for a highly hybrid and complex internet of things  means that we should enable people and things to speak for themselves  method: Social Design  design with communities  use of technology in engaging ways: − location aware technologies − imagination-provoking technology  goal: social objects that aswer to hybridity of internet of things
  • 32. let people speak for themselves  social objects are formed through working with communities  using different participatory methods  through remix and play with content/structures you discover in these communities
  • 33. Let things speak for themselves  through location based technologies
  • 34.  through imaginative technology let things speak for themselves
  • 35. and let people and things speak further after you are gone...  an other important aspect in enabeling people and things to speak for themselves is...  .... designing for a long life span  ... by opening up your code, content, platform,...
  • 36. Open up to your “users”
  • 37. Open up to other disciplines  From the very beginning of your design process!  Only way to grasp hybridity of experiences in daily ife  My Heritage!
  • 38. Share and feedback!  Give back these tools to the community
  • 39. metadesign social objects with respect for hybridity • let people and things speak for themselves using... • participatory design methods • engaging/imaginative technology Give resulting social objects a long life span by... • sharing content/codes • adapting content/codes • evaluate • and give adapted content/code back to community • And people can keep on appropriating as they wish
  • 40. Questions? Thank you.  Liesbeth.huybrechts@mda.khlim.be  http://www.interface-our-space.be  http://twitter.com/liesbit  Niels.hendriks@mda.khlim.be  http://www.socialtextiles.be  http://twitter.com/nielshendriks  http://www.experiency.be/EN/  http://www.e-cultuur.be