Services for Skincare Brands “In skincare and cosmetics, e- commerce sales in China have surpassed sales in the US, UK and February 2012 Japan to reach more than 10% ofnewmediabeauty.co total retail sales, and that growth will m continue to be in the double digits over the next ﬁve years.” Boston Consulting Group (Nov 11)
What are we doing?•We are building a light media and commerce platform to bring the latest and greatest skincare products to 49+ million urban ladies 26-35 years of age.•We plan to revolutionise the way that affluent and socially connected Chinese consumers ﬁnd, try and
Why are we doing it? “In top tier cities,•China is a vast, fragmented more cosmopolitan (and often more market well-traveled) consumers are (think EU - only 3x the size) seeking out brands that have not yet•Offline retail product selection entered China. is not sufficient for fast In low-tier cities, e-shoppers are growing Tier 2 cities more often searching for•Chinese consumers seek advice brands with limited coverage that are before they purchase skincare not yet available in any physical stores products in their city.” Boston Consulting Group (Nov 11)
Our Customers•We provide China-based services to companies in the skincare industry to support: •International Skincare Brands •Skincare Distributors in China •Retailers of International Skincare Brands
Your Target Consumer•Lily •is a 28 years old white-collar Chinese lady living in a fast-growing Tier 2 city •Wants to be successful, beautiful & worldly •Loves to try foreign skincare brands •Seeks & contributes advice before
Lily wants to TRY “25 to 35 percent of•Find new skincare brands consumers polled said •the latest and greatest skincare that they shop online products for items in [the skin care •genuine imported skincare and cosmetics] products category that they•Affordable trial sizes cannot ﬁnd in brick and mortar •impulse purchases - shops.” convenience - variety Boston Consulting Group (Nov 11)
Lily wants to SHARE•Share personal skincare “Chinese consumers are experiences with others quite possibly the most social•Share skincare tips and in the world during the techniques shopping process.•Browse others’ comments and Certainly they are the most reviews proliﬁc reviewers and•Seek and share favourite readers of online reviews. ” brands Boston Consulting Group (Nov 11)
Our Platforms• (xiaoyangdian) •Skincare & cosmetics samples for sale •Introducing consumers to new, quality brands• 丽试评 (meili shiping) •Offering free skincare product trials
How you can beneﬁt?•Conduct brand sampling campaigns•Tell your brand story•Mine our consumer insight
Run Sampling Campaigns•Offer consumers a range of skincare samples for sale•Conduct free sampling campaigns•Receive reports with customer feedback and reviews of your samples•Follow up campaigns with targeted marketing to sample buyers
Tell your Brand Story•Tell your brand story in Chinese•Get your message directly in front of consumers – who want new skincare products•Penetrate the crowded media marketplace•Build awareness with contests and promotions•Engage consumers directly with
Mine Consumer Insight•Review impartial reviews of skincare products - provided by real people•Follow the buzz about your products -- and your competitors’ products•See what products or issues are currently trending•Order customized analytics
What Next?•Supply NMB now with skincare product samples we can offer at launch of Xiaoyangdian•Supply us with basic proﬁle data about your brand story•Complete our Brand Needs Survey
Talk to UsReach Lily!We want to hear from you - and tohelp you quickly embark on yourChina entry journeyContact us for more details: email@example.com www.newmediabeauty.com
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