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สมรภูมิรบ ใน Social Media  คุณวิลาส ฉ่ำเลิศวัฒน์

สมรภูมิรบ ใน Social Media คุณวิลาส ฉ่ำเลิศวัฒน์



Digital Marketing Summit 2012 คุณวิลาส ฉ่ำเลิศวัฒน์

Digital Marketing Summit 2012 คุณวิลาส ฉ่ำเลิศวัฒน์



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    สมรภูมิรบ ใน Social Media  คุณวิลาส ฉ่ำเลิศวัฒน์ สมรภูมิรบ ใน Social Media คุณวิลาส ฉ่ำเลิศวัฒน์ Presentation Transcript

    • What is Social Media ??? Digital Marketing Summit 2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21
    • Social media is like teen sex . Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better. Avinash Kaushilk, Analytics Evangelist, Google www.nitra24.sk/clanky?extend.3075_Do-postele-podla-krvnej-skupiny.22
    • In wikipedia, Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
    • What is Social Network? moviescrunch.com/ social - network - movie - review -2010
    • network media game television commerce everything Social
    • Myth 1 Everybody is on social media. www.flickr.com/photos/sepblog
    • Thailand Population 66 Millions Mobile Subscriber 70 Millions Internet Users 20 Millions Facebook Users 13 Millions Twitter Users 0.9 Millions
    • Myth 2 Social media is Facebook and Twitter. www.flickr.com/photos/wicks
      • Google+
      • YouTube
      • foursquare
      • layar
      • myspace
      • Flickr
    • Myth 3 All social networkers are the same. www.flickr.com/photos/amcunningham72
    • Talk to your target audiences directly: Who? How? Where? When?
    • Myth 4 You have to be on every social network. www.flickr.com/photos/fucking_nameless
    • Myth 5 Social media is solely a broadcast channel www.flickr.com/photos/23707838@N03
      • E-mail
      • Website
      • Brochure
      • Magazine
      • Radio
      • TV
    • Myth 6 Social media can replace your website
    • Myth 7 Social media will replace real-life networking www.flickr.com/photos/ jfreund1
    • Myth 8 The existing customer service team can manage social media www.createrenewrestore.wordpress.com
    • Myth 9 Social media initiatives drive customer loyalty and acquisition www.flickr.com/photos/yourdon
    • Myth 10 You can’t measure your return on investment in social media. www.flickr.com/photos/23511825@N03
      • One who knows the enemy and knows himself will not be in danger in a  hundred battles.
      • Sun Tzu
    • Brand backyard Consumer backyard www.flickr.com/photo/dreamer7112 | www.flickr.com/photo/missfortune
    • Brand backyard
      • a.k.a. owned media
      • It refers to the place of your own brand.
        • - company blogs - customer and private communities - discussion groups - email - customer service logs - official presences on social networking sites
      • It refers to the public side of your brand as discussed by consumers.
        • - blogs - forums - review sites - social network sites
      Consumer backyard
      • Google Alerts
      • Search twitter
      • Yahoo! Pipes
      • SocialMention
      • HubSpot
      • Alterian SM2
      • Radian6
    • Social media Eco system
    • Social media playtime is over www.diaryclub.com/blog/mysoodteerak32
    • define your company's social media strategy
    • stop thinking "campaigns" start thinking "conversations" www.flickr.com/photos/sepblog
    • 5-Step-Strategy
      • Establish goals
      • Listen
      • Build
      • Engage
      • Analyze and Optimize
    • ask for help, if you need it. www.flickr.com/photos/dhammza
    • don't assume social media is the answer to everything. www.thelearningwell.com
    • if your product/service sucks, social media won't fix it. www.flickr.com/photos/ceekay
    • however, if your customer service sucks, social media can help. www.flickr.com/photos/desiitaly
    • If you wait until there is another case study in your industry, you will be late. www.flickr.com/photos/lilahpops Seth Godin , Fast Company Columnist
    • Wilas Chamlertwat @TheInk [email_address] eventpro.in.th Founder Thank you