Transcript of "สมรภูมิรบ ใน Social Media คุณวิลาส ฉ่ำเลิศวัฒน์"
What is Social Media ??? Digital Marketing Summit 2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21
Social media is like teen sex . Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better. Avinash Kaushilk, Analytics Evangelist, Google www.nitra24.sk/clanky?extend.3075_Do-postele-podla-krvnej-skupiny.22
In wikipedia, Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
What is Social Network? moviescrunch.com/ social - network - movie - review -2010
network media game television commerce everything Social
Myth 1 Everybody is on social media. www.flickr.com/photos/sepblog
Thailand Population 66 Millions Mobile Subscriber 70 Millions Internet Users 20 Millions Facebook Users 13 Millions Twitter Users 0.9 Millions
Myth 2 Social media is Facebook and Twitter. www.flickr.com/photos/wicks
Brand backyard <ul><li>a.k.a. owned media </li></ul><ul><li>It refers to the place of your own brand. </li></ul><ul><ul><li>- company blogs - customer and private communities - discussion groups - email - customer service logs - official presences on social networking sites </li></ul></ul>
<ul><li>It refers to the public side of your brand as discussed by consumers. </li></ul><ul><ul><li>- blogs - forums - review sites - social network sites </li></ul></ul>Consumer backyard