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What is Social Media ??? Digital Marketing Summit 2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal...
Social media  is like  teen sex . Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's...
In wikipedia, Social media  includes web-based and mobile technologies used to turn communication  into interactive dialog...
What is Social Network? moviescrunch.com/ social - network - movie - review -2010
network media game television  commerce everything Social
Myth 1 Everybody is on social media. www.flickr.com/photos/sepblog
Thailand Population 66 Millions Mobile Subscriber  70 Millions Internet Users 20 Millions Facebook Users 13 Millions Twitt...
Myth 2 Social media is Facebook and Twitter. www.flickr.com/photos/wicks
<ul><li>Google+ </li></ul><ul><li>YouTube </li></ul><ul><li>foursquare </li></ul><ul><li>layar </li></ul><ul><li>myspace  ...
Myth 3  All social networkers are the same. www.flickr.com/photos/amcunningham72
Talk to your target audiences directly: Who? How? Where? When?
Myth 4 You have to be on every social network. www.flickr.com/photos/fucking_nameless
Myth 5 Social media is solely a broadcast  channel www.flickr.com/photos/23707838@N03
<ul><li>E-mail </li></ul><ul><li>Website </li></ul><ul><li>Brochure </li></ul><ul><li>Magazine  </li></ul><ul><li>Radio </...
Myth 6 Social media can replace your website
Myth 7  Social media will replace real-life networking www.flickr.com/photos/ jfreund1
Myth 8  The existing customer service team can manage social media www.createrenewrestore.wordpress.com
Myth 9 Social media initiatives drive customer loyalty and acquisition www.flickr.com/photos/yourdon
Myth 10 You can’t measure your return on investment in  social media. www.flickr.com/photos/23511825@N03
<ul><li>One who knows the enemy and knows himself will not be in danger in a  hundred battles. </li></ul><ul><li>Sun Tzu <...
Brand backyard Consumer backyard www.flickr.com/photo/dreamer7112 | www.flickr.com/photo/missfortune
Brand backyard <ul><li>a.k.a. owned media </li></ul><ul><li>It refers to the place of your own brand. </li></ul><ul><ul><l...
<ul><li>It refers to the public side of your brand as discussed by consumers. </li></ul><ul><ul><li>- blogs - forums - rev...
<ul><li>Google Alerts </li></ul><ul><li>Search twitter </li></ul><ul><li>Yahoo! Pipes </li></ul><ul><li>SocialMention </li...
Social media Eco system
Social media playtime is over www.diaryclub.com/blog/mysoodteerak32
define your company's social media strategy
stop thinking &quot;campaigns&quot; start thinking &quot;conversations&quot; www.flickr.com/photos/sepblog
5-Step-Strategy <ul><li>Establish goals </li></ul><ul><li>Listen </li></ul><ul><li>Build </li></ul><ul><li>Engage </li></u...
ask for help, if you need it. www.flickr.com/photos/dhammza
don't assume  social media is  the answer  to everything. www.thelearningwell.com
if your product/service sucks, social media won't fix it. www.flickr.com/photos/ceekay
however, if your customer service sucks, social media can help. www.flickr.com/photos/desiitaly
If you wait until there is another case study in your industry, you will be late. www.flickr.com/photos/lilahpops Seth God...
Wilas Chamlertwat @TheInk [email_address] eventpro.in.th Founder Thank you
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สมรภูมิรบ ใน Social Media คุณวิลาส ฉ่ำเลิศวัฒน์

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Digital Marketing Summit 2012 คุณวิลาส ฉ่ำเลิศวัฒน์

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Transcript of "สมรภูมิรบ ใน Social Media คุณวิลาส ฉ่ำเลิศวัฒน์"

  1. 1. What is Social Media ??? Digital Marketing Summit 2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21
  2. 2. Social media is like teen sex . Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better. Avinash Kaushilk, Analytics Evangelist, Google www.nitra24.sk/clanky?extend.3075_Do-postele-podla-krvnej-skupiny.22
  3. 3. In wikipedia, Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
  4. 4. What is Social Network? moviescrunch.com/ social - network - movie - review -2010
  5. 5. network media game television commerce everything Social
  6. 6. Myth 1 Everybody is on social media. www.flickr.com/photos/sepblog
  7. 7. Thailand Population 66 Millions Mobile Subscriber 70 Millions Internet Users 20 Millions Facebook Users 13 Millions Twitter Users 0.9 Millions
  8. 8. Myth 2 Social media is Facebook and Twitter. www.flickr.com/photos/wicks
  9. 9. <ul><li>Google+ </li></ul><ul><li>YouTube </li></ul><ul><li>foursquare </li></ul><ul><li>layar </li></ul><ul><li>myspace </li></ul><ul><li>Flickr </li></ul>
  10. 10. Myth 3 All social networkers are the same. www.flickr.com/photos/amcunningham72
  11. 11. Talk to your target audiences directly: Who? How? Where? When?
  12. 12. Myth 4 You have to be on every social network. www.flickr.com/photos/fucking_nameless
  13. 13. Myth 5 Social media is solely a broadcast channel www.flickr.com/photos/23707838@N03
  14. 14. <ul><li>E-mail </li></ul><ul><li>Website </li></ul><ul><li>Brochure </li></ul><ul><li>Magazine </li></ul><ul><li>Radio </li></ul><ul><li>TV </li></ul>
  15. 15. Myth 6 Social media can replace your website
  16. 16. Myth 7 Social media will replace real-life networking www.flickr.com/photos/ jfreund1
  17. 17. Myth 8 The existing customer service team can manage social media www.createrenewrestore.wordpress.com
  18. 18. Myth 9 Social media initiatives drive customer loyalty and acquisition www.flickr.com/photos/yourdon
  19. 19. Myth 10 You can’t measure your return on investment in social media. www.flickr.com/photos/23511825@N03
  20. 20. <ul><li>One who knows the enemy and knows himself will not be in danger in a  hundred battles. </li></ul><ul><li>Sun Tzu </li></ul>http://blog.lnw.co.th
  21. 21. Brand backyard Consumer backyard www.flickr.com/photo/dreamer7112 | www.flickr.com/photo/missfortune
  22. 22. Brand backyard <ul><li>a.k.a. owned media </li></ul><ul><li>It refers to the place of your own brand. </li></ul><ul><ul><li>- company blogs - customer and private communities - discussion groups - email - customer service logs - official presences on social networking sites </li></ul></ul>
  23. 23. <ul><li>It refers to the public side of your brand as discussed by consumers. </li></ul><ul><ul><li>- blogs - forums - review sites - social network sites </li></ul></ul>Consumer backyard
  24. 24. <ul><li>Google Alerts </li></ul><ul><li>Search twitter </li></ul><ul><li>Yahoo! Pipes </li></ul><ul><li>SocialMention </li></ul><ul><li>HubSpot </li></ul><ul><li>Alterian SM2 </li></ul><ul><li>Radian6 </li></ul>
  25. 25. Social media Eco system
  26. 26. Social media playtime is over www.diaryclub.com/blog/mysoodteerak32
  27. 27. define your company's social media strategy
  28. 28. stop thinking &quot;campaigns&quot; start thinking &quot;conversations&quot; www.flickr.com/photos/sepblog
  29. 29. 5-Step-Strategy <ul><li>Establish goals </li></ul><ul><li>Listen </li></ul><ul><li>Build </li></ul><ul><li>Engage </li></ul><ul><li>Analyze and Optimize </li></ul>
  30. 30. ask for help, if you need it. www.flickr.com/photos/dhammza
  31. 31. don't assume social media is the answer to everything. www.thelearningwell.com
  32. 32. if your product/service sucks, social media won't fix it. www.flickr.com/photos/ceekay
  33. 33. however, if your customer service sucks, social media can help. www.flickr.com/photos/desiitaly
  34. 34. If you wait until there is another case study in your industry, you will be late. www.flickr.com/photos/lilahpops Seth Godin , Fast Company Columnist
  35. 35. Wilas Chamlertwat @TheInk [email_address] eventpro.in.th Founder Thank you
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