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Location based marketing
 

Location based marketing

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Location based marketing เข็มทิศธุรกิจ ยุคดิจิตัล เพิ่มทางสร้างรายได้ธุรกิจ โดย ...

Location based marketing เข็มทิศธุรกิจ ยุคดิจิตัล เพิ่มทางสร้างรายได้ธุรกิจ โดย คุณสุธาทร สุทธิสนธิ์

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    Location based marketing Location based marketing Presentation Transcript

    • Marketing @toppercool
    • Introduce to Location based services
      • It’s not the new thing
    • Modern Location based services technology
    •  
    • How location based service work GPS
      • Massive drain battery
      • Enable fake check-in
      • Fail indoor and urban areas
      • Not portable , most other non
      • phone device
      • Slow search signal
    • Cell – Tower Triangulation
      • Work with any phone
      • Accuracy depending on
      • number of cell tower in areas
      • Not portable to other non
      • phone devices
      • Requires carrier subcription
    • Wi-fi hotspot locator
      • 10-30 m. location granularity
      • Fail while moving
      • No global standard
    • How location Based service worked
    • Type of LBS 1. Geo – Location Based service
      • Google map
      • Google hotpot
      • Bing Map ( by Microsoft)
      2. Location Based gaming
      • Foursquare
      • Gowalla (Shutdown service in Jan.2012)
      • SCVNGR
      3. Location based social network
      • Path
      • Quipster
      • Google latitude
      • Royalty building tools
      • Pull nearby customer
      • Discovery and sharing
      • Driven sell or in store traffic
      • Customer monitoring Physically , comment in real-time
      • Geo-location your business in online map service
      • People value privacy
      • People are beginning to experience ‘check-in fatigue
      • Little number of user
      • comparing with other SM
      • Limited for some user
    •  
    • Demographic of Location based service user Big spender
    • Perfect Match for your business
      • Suite for any business
      • Integrate with Google search result
      • integrated with Google Place
    • Google Places
    • What is foursquare
      • Geo-location based gaming
      • No.1 in Check-in service
      • Approximately 15 M. user in Thailand +200k.
      • Merchants dashboard
      • Business Platform ready
    • Do promotion Business dashboard With Foursquare Claim your venue
    • Location Based Marketing Tactic 1. Check-in 4. Map 2. Rewards 3. Search nearby
    • for biz Why foursquare
      • More than +200k. user in Thailand
      • Merchants dashboard
      • Business Platform ready
      • it’s Fun
    • How to get start
      • Register on fouresquare.com
      • Add your places /business to 4Sq.
      • Claim your venue
      • Create special
        • Check-In Special
        • Loyalty Special
        • Mayor special
      • - Use dashboard analytics
      Brick and mortar Brand
      • Register on fouresquare.com
      • Create Brand Page
      • Recommend
      • Integrate with website or social media
      • Get follower
    •  
    •  
    • The 5 I’s Process clear objectives, and LBM tools create your place claiming venue Rewards your customer Bring new customer Retain existing customer Promote to fan , follower , customer Analytic data Demographic visitor
    • LBM framework 7 F’s Model
    • Location based marketing case study
      • Drive sell / increase store traffic
      • Loyalty program
      • Mayor special
      • How Branding with foursquare
    • Foot Traffic boost up 33 % on 4SQ. day
      • Campaign take advantage in 4 Sq. 16/4
      • Free 100 gift card 5 $ and 10 $ for dinner
      • Campaign spend 1000 $
      • 50 Blog article and 600,000 new Fan and follower
      • Lot of rewards 10,000 Pillow
      • Very easy to join only 1 Check in
      • 20 Specific branch
      • Long enough period February 11, - February 28, 2011
      • Brand awareness
      • Go viral Talk of the town
      • Event Promoting
      • Draw prospect to selling space
      • Awards to exiting customer to make Loyalty
      • Increase Fan or Follow in other social media
    •  
      • Mayor special offer
      • Specific Location
      • Continuing program
    • Foursquare special
    • Anatomy of foursquare brand page cover banner Brand TIPs Brand info Follower Photos
    • Monitoring Tips from your visitor free customer survey from real customer