Location based marketing

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Location based marketing เข็มทิศธุรกิจ ยุคดิจิตัล เพิ่มทางสร้างรายได้ธุรกิจ โดย คุณสุธาทร สุทธิสนธิ์

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Location based marketing

  1. 1. Marketing @toppercool
  2. 2. Introduce to Location based services <ul><li>It’s not the new thing </li></ul>
  3. 3. Modern Location based services technology
  4. 5. How location based service work GPS <ul><li>Massive drain battery </li></ul><ul><li>Enable fake check-in </li></ul><ul><li>Fail indoor and urban areas </li></ul><ul><li>Not portable , most other non </li></ul><ul><li>phone device </li></ul><ul><li>Slow search signal </li></ul>
  5. 6. Cell – Tower Triangulation <ul><li>Work with any phone </li></ul><ul><li>Accuracy depending on </li></ul><ul><li>number of cell tower in areas </li></ul><ul><li>Not portable to other non </li></ul><ul><li>phone devices </li></ul><ul><li>Requires carrier subcription </li></ul>
  6. 7. Wi-fi hotspot locator <ul><li>10-30 m. location granularity </li></ul><ul><li>Fail while moving </li></ul><ul><li>No global standard </li></ul>
  7. 8. How location Based service worked
  8. 9. Type of LBS 1. Geo – Location Based service <ul><li>Google map </li></ul><ul><li>Google hotpot </li></ul><ul><li>Bing Map ( by Microsoft) </li></ul>2. Location Based gaming <ul><li>Foursquare </li></ul><ul><li>Gowalla (Shutdown service in Jan.2012) </li></ul><ul><li>SCVNGR </li></ul>3. Location based social network <ul><li>Path </li></ul><ul><li>Quipster </li></ul><ul><li>Google latitude </li></ul>
  9. 10. <ul><li>Royalty building tools </li></ul><ul><li>Pull nearby customer </li></ul><ul><li>Discovery and sharing </li></ul><ul><li>Driven sell or in store traffic </li></ul><ul><li>Customer monitoring Physically , comment in real-time </li></ul><ul><li>Geo-location your business in online map service </li></ul><ul><li>People value privacy </li></ul><ul><li>People are beginning to experience ‘check-in fatigue </li></ul><ul><li>Little number of user </li></ul><ul><li>comparing with other SM </li></ul><ul><li>Limited for some user </li></ul>
  10. 12. Demographic of Location based service user Big spender
  11. 13. Perfect Match for your business <ul><li>Suite for any business </li></ul><ul><li>Integrate with Google search result </li></ul><ul><li>integrated with Google Place </li></ul>
  12. 14. Google Places
  13. 15. What is foursquare <ul><li>Geo-location based gaming </li></ul><ul><li>No.1 in Check-in service </li></ul><ul><li>Approximately 15 M. user in Thailand +200k. </li></ul><ul><li>Merchants dashboard </li></ul><ul><li>Business Platform ready </li></ul>
  14. 16. Do promotion Business dashboard With Foursquare Claim your venue
  15. 17. Location Based Marketing Tactic 1. Check-in 4. Map 2. Rewards 3. Search nearby
  16. 18. for biz Why foursquare <ul><li>More than +200k. user in Thailand </li></ul><ul><li>Merchants dashboard </li></ul><ul><li>Business Platform ready </li></ul><ul><li>it’s Fun </li></ul>
  17. 19. How to get start <ul><li>Register on fouresquare.com </li></ul><ul><li>Add your places /business to 4Sq. </li></ul><ul><li>Claim your venue </li></ul><ul><li>Create special </li></ul><ul><ul><li>Check-In Special </li></ul></ul><ul><ul><li>Loyalty Special </li></ul></ul><ul><ul><li>Mayor special </li></ul></ul><ul><li>- Use dashboard analytics </li></ul>Brick and mortar Brand <ul><li>Register on fouresquare.com </li></ul><ul><li>Create Brand Page </li></ul><ul><li>Recommend </li></ul><ul><li>Integrate with website or social media </li></ul><ul><li>Get follower </li></ul>
  18. 22. The 5 I’s Process clear objectives, and LBM tools create your place claiming venue Rewards your customer Bring new customer Retain existing customer Promote to fan , follower , customer Analytic data Demographic visitor
  19. 23. LBM framework 7 F’s Model
  20. 24. Location based marketing case study <ul><li>Drive sell / increase store traffic </li></ul><ul><li>Loyalty program </li></ul><ul><li>Mayor special </li></ul><ul><li>How Branding with foursquare </li></ul>
  21. 25. Foot Traffic boost up 33 % on 4SQ. day <ul><li>Campaign take advantage in 4 Sq. 16/4 </li></ul><ul><li>Free 100 gift card 5 $ and 10 $ for dinner </li></ul><ul><li>Campaign spend 1000 $ </li></ul><ul><li>50 Blog article and 600,000 new Fan and follower </li></ul><ul><li> </li></ul>
  22. 26. <ul><li>Lot of rewards 10,000 Pillow </li></ul><ul><li>Very easy to join only 1 Check in </li></ul><ul><li>20 Specific branch </li></ul><ul><li>Long enough period February 11, - February 28, 2011 </li></ul><ul><li>Brand awareness </li></ul><ul><li>Go viral Talk of the town </li></ul>
  23. 27. <ul><li>Event Promoting </li></ul><ul><li>Draw prospect to selling space </li></ul><ul><li>Awards to exiting customer to make Loyalty </li></ul><ul><li>Increase Fan or Follow in other social media </li></ul>
  24. 29. <ul><li>Mayor special offer </li></ul><ul><li>Specific Location </li></ul><ul><li>Continuing program </li></ul>
  25. 30. Foursquare special
  26. 31. Anatomy of foursquare brand page cover banner Brand TIPs Brand info Follower Photos
  27. 32. Monitoring Tips from your visitor free customer survey from real customer
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