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GOT MOBILE?

     A crash course in creating, sharing and distributing stories from the palm of your hand.




           ...
OUR CONVERSATION WILL

       Train you to use cellphones to
       submit audio, video and text
       content using plat...
WHY MOBILE?

       Data from Informa estimates
       that by 2010 half of the planet’s
       population will have acces...
CELLPHONES ARE
       Immediate: the real time
       behavior is crucial for covering
       emergencies and crisis.


  ...
WHAT INFORMATION CAN YOU SEND FROM
        A CELLPHONE?
       Text: SMS, MMS, E-mail, Clients.


       Images: pictures,...
WHAT GEAR DO YOU NEED?
                            Any cellphone that can post
                            SMS and MMS con...
WHAT YOU CAN USE
       Blogging platforms: Blogger,
       Typepad, Wordpress and Drupal.


       Stream video: Qik, Jus...
THE 4 STEP APPROACH TO SOCIAL STRATEGY




Monday, February 23, 2009
Mental Checklist of What Is News:
       IMPACT: Is it affecting many and how
       serious is it?


       PROXIMITY: An...
TWITTER: ONE TWEET AT A TIME
       Many journalists are now using
       Twitter for breaking news,
       interviews, pr...
TEXT TO TWITTER




    1. Go to www.twitter.com and set up a username and password
    2. Set up your cellphone to link t...
PHOTO & VIDEO ON FLICKR   Leave the laptop at home


Monday, February 23, 2009
PHOTO & VIDEO ON FLICKR
    1. Set it up so you can upload by e-mail.
    2. Get your e-mail address at Flickr Tools page:...
FLICKR TO TWITTER?
    Go to www.flickr.twittergram.com
    It will take your latest photos and automatically send it to tw...
Recording Audio

     Try Utterli (formerly Utterz)
     www.utterlin.com

     1. Register & then set it up with
     you...
CASE STUDIES




Monday, February 23, 2009
GETTING YOUR VIDEO ON


       It’s just like posting a photo!


       YouTube: email posting

       Flickr: email posti...
Kenya’s Election   The use of SMS to cover elections
                                               in Kenya in 2008 (Fron...
Allvoices.com   Report Your News with text, vid, pix



Monday, February 23, 2009
CONFLICT ZONES
        The conflict between Lebanon and
        Israel 2006 via cellphones.


        How was it done?


  ...
OTHER CASE STUDIES

    1.Volunteering dentist in Kenya & Ethiopia: Daily format to keep in touch with friends and
    fam...
THINGS WE LOVE

    On-demand volunteerism by mobile
    phone www.theextraordinaries.org

    MobileActive’s training gui...
CREDITS

    Creative Commons photo credits to: Inju, Brenda Wallace, Matt Cox, Gaetan
    Lee, Steve Garfield, David Barre...
EVERY CELLPHONE IS A NEWS OUTLET
    START POSTING NOW!




Monday, February 23, 2009
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Gotmobile

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This workshop was presented at NMI 2009 in Atlanta, Ga. It (1) trained participants in the use of cellphones to submit audio, video and text content to different Web 2.0 applications such as Wordpress, Twitter, Facebook, Flickr; (2) citizens were trained in journalistic practices for gathering and distributing content, (3) participants learned to generate revenue from content and (4) posting anonymously. We also addressed common cellphones, platforms and practices for posting multimedia content.
Presented by Erik Sundelof from AllVoices.com and Kara Andrade from Spot.Us.

Published in: Technology, Business
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  • Transcript of "Gotmobile"

    1. 1. GOT MOBILE? A crash course in creating, sharing and distributing stories from the palm of your hand. Erik Sundelof Kara Andrade Monday, February 23, 2009
    2. 2. OUR CONVERSATION WILL Train you to use cellphones to submit audio, video and text content using platforms such as Wordpress, Twitter, Facebook, Flickr and All Voices. Review journalistic practices for gathering and distributing content. Inform you of ways to generate revenue from content & posting anonymously. Show you common cellphones & practices for posting multimedia. Monday, February 23, 2009
    3. 3. WHY MOBILE? Data from Informa estimates that by 2010 half of the planet’s population will have access to the Internet through a mobile device. Two and a half billion mobile users across the world- many more people than have access to a personal computer. The World Bank estimates that more than two-thirds of the world's population lives within range of a mobile phone network. Monday, February 23, 2009
    4. 4. CELLPHONES ARE Immediate: the real time behavior is crucial for covering emergencies and crisis. Simple: everyone knows how to use them! Ubiquitous: Everyone has one and they’re cheaper than a computer. Monday, February 23, 2009
    5. 5. WHAT INFORMATION CAN YOU SEND FROM A CELLPHONE? Text: SMS, MMS, E-mail, Clients. Images: pictures, photos as MMS, E-mail, Clients. Videos: MMS, Email, Clients. Audio: Mostly PBX systems (Asterix, Cisco Unit Boxes) using MMS, E- mail, Clients. Monday, February 23, 2009
    6. 6. WHAT GEAR DO YOU NEED? Any cellphone that can post SMS and MMS content. A Wi-Fi connection or data plan. A tripod. A good microphone . Extra batteries. Monday, February 23, 2009
    7. 7. WHAT YOU CAN USE Blogging platforms: Blogger, Typepad, Wordpress and Drupal. Stream video: Qik, JustinTv, Twitter, YouTube and more. Geo-location: zLocate, Zoomr, Yahoo and Google. Photos: Flickr, Facebook, Utterli SMS Gateways: Open source, i.e. Kannel, gnuii and Frontline SMS. Commercial, i.e.Clickatell, TxtNation and Mblox. Monday, February 23, 2009
    8. 8. THE 4 STEP APPROACH TO SOCIAL STRATEGY Monday, February 23, 2009
    9. 9. Mental Checklist of What Is News: IMPACT: Is it affecting many and how serious is it? PROXIMITY: An event will have more relevance if it is closer to the readers. You can use social tools to amplify. TIMELINESS: s the event new? NOVELTY: This is what’s new in “news,” first, lasts, and onlys. CONFLICT: Is there conflict involved? It’s the stuff all good stories are made of. AUDIENCE: Who is the audience and is it news at all? Monday, February 23, 2009
    10. 10. TWITTER: ONE TWEET AT A TIME Many journalists are now using Twitter for breaking news, interviews, promotion of online work and keeping up with their beats. Twitter users beat government agencies and leading news organizations in reporting disasters. Monday, February 23, 2009
    11. 11. TEXT TO TWITTER 1. Go to www.twitter.com and set up a username and password 2. Set up your cellphone to link to your account 3. Send an SMS or text message to 40404. Put that address into phone’s address book. 4. You can also download a cellphone client like Blackbird to make it easier to access Twitter on your cellphone. Monday, February 23, 2009
    12. 12. PHOTO & VIDEO ON FLICKR Leave the laptop at home Monday, February 23, 2009
    13. 13. PHOTO & VIDEO ON FLICKR 1. Set it up so you can upload by e-mail. 2. Get your e-mail address at Flickr Tools page: www.flickr.com/tools. Monday, February 23, 2009
    14. 14. FLICKR TO TWITTER? Go to www.flickr.twittergram.com It will take your latest photos and automatically send it to twitter from Flickr Monday, February 23, 2009
    15. 15. Recording Audio Try Utterli (formerly Utterz) www.utterlin.com 1. Register & then set it up with your Wordpress or social apps to cross-post 2. Call 712-432-6666 to post your audio 3. You can email photos, video and text to: go@utterli.com Monday, February 23, 2009
    16. 16. CASE STUDIES Monday, February 23, 2009
    17. 17. GETTING YOUR VIDEO ON It’s just like posting a photo! YouTube: email posting Flickr: email posting Qik Justin.TV: currently requires a a laptop to work properly. Clients offer simple ways to post Monday, February 23, 2009
    18. 18. Kenya’s Election The use of SMS to cover elections in Kenya in 2008 (FrontlineSMS) 2008 Monday, February 23, 2009
    19. 19. Allvoices.com Report Your News with text, vid, pix Monday, February 23, 2009
    20. 20. CONFLICT ZONES The conflict between Lebanon and Israel 2006 via cellphones. How was it done? Put up simple Typepad blog & linked to SMS gateway. Sent an email to 20 of your friends. First week: 10,000 viewers. Second and third week: 100,000 viewers each week. Monday, February 23, 2009
    21. 21. OTHER CASE STUDIES 1.Volunteering dentist in Kenya & Ethiopia: Daily format to keep in touch with friends and family in Sweden 2. Tsunami 2004: Several Web site emerged which posted survivor and victims via SMS outperforming the government initiatives. 3. Social activism: The riots in Gothenburg 2001 were orchestrated by central SMS blasts. Monday, February 23, 2009
    22. 22. THINGS WE LOVE On-demand volunteerism by mobile phone www.theextraordinaries.org MobileActive’s training guides: http://mobileactive.org Sixth Sense -- a device that hangs around the wearer's neck and allows her to summon data: http://tinyurl.com/akkh8y Cool new platforms like Crowdfire: www.crowdfire.net Creativecommons.org! Create, share & remix! Monday, February 23, 2009
    23. 23. CREDITS Creative Commons photo credits to: Inju, Brenda Wallace, Matt Cox, Gaetan Lee, Steve Garfield, David Barreda, Paulo Ordoveza, Mostafa, Zarko Drincic. Many thanks to Steve Garfield for sharing his presentation on SlideShare.net and to Forrester for their POST method. To contact your mobile guardian angels: Erik Sundelof, erik@allvoices.com Kara Andrade, kara@spot.us, Twitter: newmaya Monday, February 23, 2009
    24. 24. EVERY CELLPHONE IS A NEWS OUTLET START POSTING NOW! Monday, February 23, 2009
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