Every day, more and more brands are engaging people in online conversations-conversations that often make them smarter, more relatable, and ultimately more effective in how they go to market. But with this newfound transparency, you can also encounter unexpected risks and liabilities. To be safe, you should be as proactive about moderating and monitoring those conversations as you are about fostering them.
This webinar can help you get started and will outline how online moderation will help your company maximize-and safeguard-your social marketing investments without hampering your style.
This webinar will teach you:
1. Defining your overall moderation strategy
2. Establishing your Terms of Service and Code of Conduct
3. Determining your moderation technology options
4. Understanding the key roles and responsibilities of a moderator