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Using Inbound Marketing to Get More Leads at a Lower Cost
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Using Inbound Marketing to Get More Leads at a Lower Cost

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Mike Volpe of HubSpot and Justin Levy of New Marketing Labs discuss what exactly "inbound marketing" is and how you can use it to drive more leads at a lower cost.

Mike Volpe of HubSpot and Justin Levy of New Marketing Labs discuss what exactly "inbound marketing" is and how you can use it to drive more leads at a lower cost.

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Using Inbound Marketing to Get More Leads at a Lower Cost Using Inbound Marketing to Get More Leads at a Lower Cost Presentation Transcript

  • How to Use Inbound Marketing to Get More Leads at Lower Cost Presented by: Justin Levy Mike Volpe General Manager VP-Inbound Marketing New Marketing Labs HubSpot Twitter: @justinlevy Twitter: @mvolpe
    • Who we are
    • Outbound Marketing –vs- Inbound Marketing
    • 5 Inbound Marketing Tips
    • Case Studies
    • Questions
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • New Marketing Labs is a hybrid social media agency dedicated to
    • implementing business strategy for companies seeking to use social
    • media tools. These tools include: blogging, social networks,
    • podcasting, video, community platforms, listening platforms, etc.
    • to enhance their communications and marketing strategies.
    • NML ties new media and online skills to formal business goals, and share how these tools can extend your capabilities.
    • Related to this, NML hosts educational conferences, including the Inbound Marketing Summit , several Inbound Marketing Bootcamps , and other events related to the world of Internet marketing, social media, and online community management.
    • NML is based physically in Massachusetts, in the United States.
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • HubSpot is an inbound marketing system that helps your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers.
    • HubSpot inbound marketing helps your company get found by your best qualified prospects in search engines, blogs and the blogosphere, and social media.
    • Once these qualified visitors are on your website, HubSpot helps you convert more of them into leads and paying customers through landing pages, lead intelligence and marketing analytics .
    • HubSpot is based physically in Cambridge, Massachusetts, in the United Stats
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • Who we are
    • Outbound Marketing –vs- Inbound Marketing
    • 5 Inbound Marketing Tips
    • Case Studies
    • Questions
    New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com 800-555-1234 Annoying Salesperson
  • New Marketing Labs, LLC | www.newmarketinglabs.com Blog SEO Social Media
    • Outbound Marketing
    • Telemarketing
    • Trade shows
    • Direct mail
    • Email blasts
    • Print ads
    • TV/radio ads
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • Inbound Marketing
    • SEO / SEM
    • Blogging
    • Social Media
    • RSS
    • Free tools / trials
    • PR / Buzz
    Interruption Permission
  • New Marketing Labs, LLC | www.newmarketinglabs.com Blog SEO Social Media
    • Who we are
    • Outbound Marketing –vs- Inbound Marketing
    • 5 Inbound Marketing Tips
    • Case Studies
    • Questions
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • “ Think like a publisher”
    • -- David Meerman Scott
    New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Blog
    • Podcast
    • Videos
    • Photos
    • Presentations
    • eBooks
    • News Releases
    New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • The number of people joining one of the social networks. Here are recent stats that have been compiled from only 2 of these social networking sites:
    • Facebook:
    • If Facebook were a country, it would be the 5 th most populated in the world.
    • Facebook is used in more than 35 different languages and 170 countries and territories.
    • Facebook has a growth rate of 23.4% month over month with over 700,000 new people joining the service worldwide every day .
    • Facebook has approximately 60 million monthly unique visitors according to Comscore.
    • Facebook has added over 23 million users in 6 months. Sources: Mark Zuckerberg, TechCrunch, Jeremiah Owyang
    • Twitter:
    • Twitter currently is growing at 1,382 percent on an annual basis with 76.8 percent growth between February to March 2009.
    • Twitter now reaches approximately 14 million people per month as of April 2009. At the start of 2008, Twitter only had approximately 500,000 users.
    • Sources: Mashable, Jeremiah Owyang
  • New Marketing Labs, LLC | www.newmarketinglabs.com 7,900,000,000 (3,000+ per second)
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Page Title
    • URL
    • H1,H2,H3 tags
    • Page Text
      • Bold
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Description
    • Keywords
    • Alt text on images
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Similar to a business cocktail reception
    • Without constraints of time or space
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • Become a real member of the community
    • Add value to the community
      • Ask and answer questions
    • More effective than live cocktail parties
      • No boundaries of time or space
      • Other people can listen in easily
    New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • If someone was talking about your company, your executives or YOU, wouldn’t you want to know about it?
    • Whether or not your company is actively involved in the interweb, there are conversations taking place around your executives, your products and your company.
    • Wouldn’t it be ideal to know in real-time what’s being said so that your customer service team could immediately address it, whether the comments are positive, negative or indifferent.
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Your company
    • Your products
    • Your executives
    • Your industry
    • Your competitors
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Google Alerts
      • Either emailed or pulled into your favorite feed reader
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Twitter Search
      • Grab the feed and pull into favorite feed reader
    • Technorati
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • Paid listening and monitoring software
      • Radian6
      • SM2 by Techrigy
      • Crimson Hexagon
    • Who we are
    • Outbound Marketing –vs- Inbound Marketing
    • 5 Inbound Marketing Tips
    • Case Studies
    • Questions
    New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
    • 2.5 years and ~400 articles
    • Google is #1 traffic source
      • Over 100% growth in past 12 months
    • Traffic on ~400 different words… Yesterday!
    • First page ranking for ~400 keywords
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • Reduced traditional marketing by 80-90%
    • Increased sales by 20-35% month over month compared to same month during previous year
    • Ranked multiple times on 1 st page of Google for all prime keywords or phrases
    • Led to multiple mainstream media mentions and attention
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • Blog / Content
      • 74 videos
      • 2m YouTube channel views
    • SEO
      • Page 1 for “blend”
      • 55,000 inbound links
    • Social Media
      • 83,000 channel subscribers
      • Over 500 Facebook groups
      • 5 Digg front page stories
    New Marketing Labs, LLC | www.newmarketinglabs.com
    • SolidWorks: 100+ Videos on Website
    • Published on YouTube, No Promotion
    • 10,000+ Views / Month
    New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com
  • New Marketing Labs, LLC | www.newmarketinglabs.com Justin Levy Mike Volpe General Manager VP-Inbound Marketing New Marketing Labs HubSpot Twitter: @justinlevy Twitter: @mvolpe If you liked this webinar, please leave a speaker recommendation for each of us on LinkedIn: Justin Levy – http://www.linkedin.com/in/justinlevy Mike Volpe – http://www.linkedin.com/in/mikevolpe