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Social Media Tools for Businesses
 

Social Media Tools for Businesses

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With so many social media tools to choose from, which one should you choose for your business? If you're new to social media, you may not realize what tools exist.

With so many social media tools to choose from, which one should you choose for your business? If you're new to social media, you may not realize what tools exist.

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    Social Media Tools for Businesses Social Media Tools for Businesses Presentation Transcript

    • Social Media Tools for Business Presented by: Justin Levy [email_address] http://justinrlevy.com @justinlevy
    • Why You’re Here… © Copyright 2009, New Marketing Labs, LLC.
    • What You Could Be Doing... © Copyright 2009, New Marketing Labs, LLC.
    • Instead We… © Copyright 2009, New Marketing Labs, LLC.
    • Forced You to Drink… © Copyright 2009, New Marketing Labs, LLC.
    • Thoroughly Confused and Dazed… © Copyright 2009, New Marketing Labs, LLC.
      • Social Media is not a trend.
      • It represents a fundamental change in the way companies reach their audiences.
      © Copyright 2009, New Marketing Labs, LLC.
    • Social Media Allows Us… © Copyright 2009, New Marketing Labs, LLC.
    • The Conversation Prism © Copyright 2009, New Marketing Labs, LLC.
      • Created by Brian Solis and JESS3
      • Used to visualize and map the shifting landscape of social networks and micro communities
      • Provides a visual representation of the expansiveness of the Social Web and the conversations that define it.
      • www.theconversationprism.com
      • Socialized media is empowering us
      • … to not only consume content, but also create it
        • Brian Solis
        • PR 2.0 | Future-Works
      © Copyright 2009, New Marketing Labs, LLC.
    • Social Listening © Copyright 2009, New Marketing Labs, LLC.
    • Twitter © Copyright 2009, New Marketing Labs, LLC.
    • Twitter © Copyright 2009, New Marketing Labs, LLC.
    • Facebook © Copyright 2009, New Marketing Labs, LLC.
    • Facebook © Copyright 2009, New Marketing Labs, LLC.
    • LinkedIn © Copyright 2009, New Marketing Labs, LLC.
    • LinkedIn © Copyright 2009, New Marketing Labs, LLC.
    • Flickr © Copyright 2009, New Marketing Labs, LLC.
    • Flickr © Copyright 2009, New Marketing Labs, LLC.
    • YouTube © Copyright 2009, New Marketing Labs, LLC.
    • YouTube © Copyright 2009, New Marketing Labs, LLC.
      • Listen. Engage. Measure. Seems simple doesn’t it?
      © Copyright 2009, New Marketing Labs, LLC.
    • Why Social Media Campaigns Fail
        • No Strategy Don’t let unpaid interns run your social media campaign
        • Poor Listening Don’t tell customers what they want, ask them
        • Unreliable Content Speak to the needs of the target audience, and produce content regularly
        • Lack of Metrics Without qualitative results, you cannot measure success, and tweak your strategy accordingly
      © Copyright 2009, New Marketing Labs, LLC.
    • Social Media Strategy
        • Define your target audience, and get an in-depth understanding of their problems and questions
        • Become a trusted source of information for your target audience
        • Build an online presence with relevant content
        • Make it easy to transition the client from learning from you to buying from you
      © Copyright 2009, New Marketing Labs, LLC.
      • You don’t need a million customers… …you need the right 10,000
        • Chris Brogan
        • President | New Marketing Labs
      © Copyright 2009, New Marketing Labs, LLC.
    • NML Case Study: Citrix Online
      • Strategy
        • Launch workshifting.com as a group blog about remote working
        • Create Twitter and Facebook presences for product lines and train product teams on how to utilize best practices to properly engage
        • Develop and implement listening posts to enable product teams, customer service, and technical support to respond to customer issues in real-time.
      • Objectives
        • Develop a group blog to reach out to prospects/customers without trying to sell them.
        • Establish social presences for all 7 product lines.
        • Enable product teams to customer issues faster.
      • Results
        • Workshifting.com ranks in the top 90,000 blogs worldwide only 6 months after the May 2009 launch.
        • Coining of the term “workshifting” which is now regularly used on blogs, Twitter, and Facebook to mean working from anywhere but an office environment.
        • All 7 product lines become able to respond immediately to issues through listening and having a social presence.
      © Copyright 2009, New Marketing Labs, LLC.
    • NML Case Study: Sony
      • Objectives
        • Establish relationships with influential consumer elections decision makers within Social Media Community
        • Generate authentic reviews of new Sony Electronics digital products
      • Strategy
        • Research most influential decision makers within U.S .households
        • Developed DigiDad program, connecting with top Daddy Bloggers to evaluate new Sony gear for their community.
        • Ensure program meets WOMMA guidelines – with transparency & no pay for play coverage
        • Leverage interesting marketing community engagement with mainstream media for greater awareness
      • Results
        • Over 14,000 results in 2 weeks for Sony’s “DigiDads” in Google search results.
        • National Coverage of the program with Mainstream Media including The New York Times, AdAge, and Marketplace Public Radio
        • Accolades from Marketing community for innovation in Community Building and the development of Experiential Engagements
      © Copyright 2009, New Marketing Labs, LLC.
    • Any Questions… © Copyright 2009, New Marketing Labs, LLC.
      • http://newmarketinglabs.com
      • Justin Levy
      • [email_address]
      • http://justinrlevy.com
      • 781.821.6750 • @justinlevy • justinlevy • in/justinlevy
      © Copyright 2009, New Marketing Labs, LLC.