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Selecting A Content Management System

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Web Content Management (WCMS) means many things to many people. This begs the question of how/where to maximize efforts when defining a content management strategy. …

Web Content Management (WCMS) means many things to many people. This begs the question of how/where to maximize efforts when defining a content management strategy.

Would you like to do everything on the Web using your Web CMS as a Marketing platform?

Do you need an easier way to manage your multiple web sites?

Learn how to successfully evaluate and deploy a Web CMS platform.

Published in: Technology

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  • Not all proprietary software is supported
  • Transcript

    • 1. Considerations in Selecting and Deploying Content Management Solutions
    • 2. What is Content Management?
      • Web Content Management Systems (CMS) are web-based interfaces that allow provide for the effective creation and publishing of website content.
      • Web sites refers to any web property including corporate web sites, intranets, extranets, landing Pages, etc
      • Solutions have been available for over 10 years and deliver strong ROI by enhancing end user experience and improving operational efficiencies
    • 3. How does a CMS Work? DISPLAY ENGINE Template Content CSS Styles SQL XML
    • 4. Choosing An Environment
      • Environment is the set of hardware and software on which your CMS platform will run
      • Keeping an open mind will give you more options when choosing a CMS
    • 5. Open Source vs. Proprietary
    • 6. Open Source
      • Advantages
        • Low/No Cost
        • Community driven
        • Reviewable code
      • Disadvantages
        • No 24/7 Support
        • Community driven
        • Mostly LAMP based
    • 7. Proprietary (Closed-Source)
      • Advantages
        • Tech Support
        • Responsibility
      • Disadvantages
        • Licensing Fees
        • Upgrade Fees
        • No Access To Code
        • Slow Bug Fixes
    • 8. Hosting Options
      • None Local server and supported internally
      • Hosted Server in data center and supported internally
      • Hosted & Supported Server in data center and supported by vendor
      • Software as a Service No hardware, pay for use of CMS
    • 9. Can I Host My Own CMS?
      • Is this an intranet or public facing site?
      • Do you have an existing technology platform?
      • Do you have technical resources to perform server and platform updates?
    • 10. How does a CMS Work? DISPLAY ENGINE Template Content CSS Styles SQL XML
    • 11. Features To Look For
      • Display Engine
      • Dynamic Navigation
      • Content Creation
      • Content Syndication
      • Workflow Optimization
      • Search Content
      • Search Engine Optimization
      • Website Analytics
      • Integration
    • 12. Display Engine
      • Valid, standards compliant markup
      • Cross-browser
      • Separation of style and content
      • Ability to include Feeds, Stylesheets, JavaScript
    • 13. Dynamic Navigation
      • Ability to use dynamic menus
      • Generate dynamic sitemap
      • XML Sitemap
      • Custom error pages
    • 14. Content Creation
    • 15. Content Creation
      • WYSIWYG Editing
      • Office Toolbar
      • HTML Editing
      • Preview Changes
      • Apply styles
      • Time-based Publish
      • Time-based Expire
      • Meta Tagging
    • 16. Content Syndication
      • Publish content as feed (RSS/Atom)
      • Allow users to subscribe to news, events, search results, etc..
      • Helps with SEO
      • Repurpose feeds as widgets, newsletter, etc…
    • 17. Workflow Optimization
      • Assign tasks
      • Staging area
      • Email alerts on expired content
      • Rollback to previous versions
    • 18. Search Content
      • Search document library
      • Search tags and metadata
      • OpenSearch Support
      • Search page content
    • 19. Search Engine Optimization
      • Ability to update meta-tags
      • Ability to update page header
      • Navigation must be crawl-able
      • Generate XML sitemap
    • 20. Analytics
    • 21. Analytics
      • Report Types
        • Web-based
        • Printable (PDF)
        • Excel, etc…
      • Report Delivery
        • Pull (Download)
        • Push (Email)
      • Integration
        • Google Analytics
        • Web Trends
      • Reporting Dashboard
    • 22. Thank You
      • http://newmarketinglabs.com
      • TJ O’Connor
      • [email_address]
      • 781.821.6631 • @tjoconnr • in/tjoconnr