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Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
Selecting A Content Management System
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Selecting A Content Management System

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Web Content Management (WCMS) means many things to many people. This begs the question of how/where to maximize efforts when defining a content management strategy. …

Web Content Management (WCMS) means many things to many people. This begs the question of how/where to maximize efforts when defining a content management strategy.

Would you like to do everything on the Web using your Web CMS as a Marketing platform?

Do you need an easier way to manage your multiple web sites?

Learn how to successfully evaluate and deploy a Web CMS platform.

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  • Not all proprietary software is supported
  • Transcript

    1. Considerations in Selecting and Deploying Content Management Solutions
    2. What is Content Management? <ul><li>Web Content Management Systems (CMS) are web-based interfaces that allow provide for the effective creation and publishing of website content. </li></ul><ul><li>Web sites refers to any web property including corporate web sites, intranets, extranets, landing Pages, etc </li></ul><ul><li>Solutions have been available for over 10 years and deliver strong ROI by enhancing end user experience and improving operational efficiencies </li></ul>
    3. How does a CMS Work? DISPLAY ENGINE Template Content CSS Styles SQL XML
    4. Choosing An Environment <ul><li>Environment is the set of hardware and software on which your CMS platform will run </li></ul><ul><li>Keeping an open mind will give you more options when choosing a CMS </li></ul>
    5. Open Source vs. Proprietary
    6. Open Source <ul><li>Advantages </li></ul><ul><ul><li>Low/No Cost </li></ul></ul><ul><ul><li>Community driven </li></ul></ul><ul><ul><li>Reviewable code </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>No 24/7 Support </li></ul></ul><ul><ul><li>Community driven </li></ul></ul><ul><ul><li>Mostly LAMP based </li></ul></ul>
    7. Proprietary (Closed-Source) <ul><li>Advantages </li></ul><ul><ul><li>Tech Support </li></ul></ul><ul><ul><li>Responsibility </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Licensing Fees </li></ul></ul><ul><ul><li>Upgrade Fees </li></ul></ul><ul><ul><li>No Access To Code </li></ul></ul><ul><ul><li>Slow Bug Fixes </li></ul></ul>
    8. Hosting Options <ul><li>None Local server and supported internally </li></ul><ul><li>Hosted Server in data center and supported internally </li></ul><ul><li>Hosted & Supported Server in data center and supported by vendor </li></ul><ul><li>Software as a Service No hardware, pay for use of CMS </li></ul>
    9. Can I Host My Own CMS? <ul><li>Is this an intranet or public facing site? </li></ul><ul><li>Do you have an existing technology platform? </li></ul><ul><li>Do you have technical resources to perform server and platform updates? </li></ul>
    10. How does a CMS Work? DISPLAY ENGINE Template Content CSS Styles SQL XML
    11. Features To Look For <ul><li>Display Engine </li></ul><ul><li>Dynamic Navigation </li></ul><ul><li>Content Creation </li></ul><ul><li>Content Syndication </li></ul><ul><li>Workflow Optimization </li></ul><ul><li>Search Content </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Website Analytics </li></ul><ul><li>Integration </li></ul>
    12. Display Engine <ul><li>Valid, standards compliant markup </li></ul><ul><li>Cross-browser </li></ul><ul><li>Separation of style and content </li></ul><ul><li>Ability to include Feeds, Stylesheets, JavaScript </li></ul>
    13. Dynamic Navigation <ul><li>Ability to use dynamic menus </li></ul><ul><li>Generate dynamic sitemap </li></ul><ul><li>XML Sitemap </li></ul><ul><li>Custom error pages </li></ul>
    14. Content Creation
    15. Content Creation <ul><li>WYSIWYG Editing </li></ul><ul><li>Office Toolbar </li></ul><ul><li>HTML Editing </li></ul><ul><li>Preview Changes </li></ul><ul><li>Apply styles </li></ul><ul><li>Time-based Publish </li></ul><ul><li>Time-based Expire </li></ul><ul><li>Meta Tagging </li></ul>
    16. Content Syndication <ul><li>Publish content as feed (RSS/Atom) </li></ul><ul><li>Allow users to subscribe to news, events, search results, etc.. </li></ul><ul><li>Helps with SEO </li></ul><ul><li>Repurpose feeds as widgets, newsletter, etc… </li></ul>
    17. Workflow Optimization <ul><li>Assign tasks </li></ul><ul><li>Staging area </li></ul><ul><li>Email alerts on expired content </li></ul><ul><li>Rollback to previous versions </li></ul>
    18. Search Content <ul><li>Search document library </li></ul><ul><li>Search tags and metadata </li></ul><ul><li>OpenSearch Support </li></ul><ul><li>Search page content </li></ul>
    19. Search Engine Optimization <ul><li>Ability to update meta-tags </li></ul><ul><li>Ability to update page header </li></ul><ul><li>Navigation must be crawl-able </li></ul><ul><li>Generate XML sitemap </li></ul>
    20. Analytics
    21. Analytics <ul><li>Report Types </li></ul><ul><ul><li>Web-based </li></ul></ul><ul><ul><li>Printable (PDF) </li></ul></ul><ul><ul><li>Excel, etc… </li></ul></ul><ul><li>Report Delivery </li></ul><ul><ul><li>Pull (Download) </li></ul></ul><ul><ul><li>Push (Email) </li></ul></ul><ul><li>Integration </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Web Trends </li></ul></ul><ul><li>Reporting Dashboard </li></ul>
    22. Thank You <ul><li>http://newmarketinglabs.com </li></ul><ul><li>TJ O’Connor </li></ul><ul><li>[email_address] </li></ul><ul><li>781.821.6631 • @tjoconnr • in/tjoconnr </li></ul>

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