Selecting A Content Management System

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Web Content Management (WCMS) means many things to many people. This begs the question of how/where to maximize efforts when defining a content management strategy. …

Web Content Management (WCMS) means many things to many people. This begs the question of how/where to maximize efforts when defining a content management strategy.

Would you like to do everything on the Web using your Web CMS as a Marketing platform?

Do you need an easier way to manage your multiple web sites?

Learn how to successfully evaluate and deploy a Web CMS platform.

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  • Not all proprietary software is supported

Transcript

  • 1. Considerations in Selecting and Deploying Content Management Solutions
  • 2. What is Content Management?
    • Web Content Management Systems (CMS) are web-based interfaces that allow provide for the effective creation and publishing of website content.
    • Web sites refers to any web property including corporate web sites, intranets, extranets, landing Pages, etc
    • Solutions have been available for over 10 years and deliver strong ROI by enhancing end user experience and improving operational efficiencies
  • 3. How does a CMS Work? DISPLAY ENGINE Template Content CSS Styles SQL XML
  • 4. Choosing An Environment
    • Environment is the set of hardware and software on which your CMS platform will run
    • Keeping an open mind will give you more options when choosing a CMS
  • 5. Open Source vs. Proprietary
  • 6. Open Source
    • Advantages
      • Low/No Cost
      • Community driven
      • Reviewable code
    • Disadvantages
      • No 24/7 Support
      • Community driven
      • Mostly LAMP based
  • 7. Proprietary (Closed-Source)
    • Advantages
      • Tech Support
      • Responsibility
    • Disadvantages
      • Licensing Fees
      • Upgrade Fees
      • No Access To Code
      • Slow Bug Fixes
  • 8. Hosting Options
    • None Local server and supported internally
    • Hosted Server in data center and supported internally
    • Hosted & Supported Server in data center and supported by vendor
    • Software as a Service No hardware, pay for use of CMS
  • 9. Can I Host My Own CMS?
    • Is this an intranet or public facing site?
    • Do you have an existing technology platform?
    • Do you have technical resources to perform server and platform updates?
  • 10. How does a CMS Work? DISPLAY ENGINE Template Content CSS Styles SQL XML
  • 11. Features To Look For
    • Display Engine
    • Dynamic Navigation
    • Content Creation
    • Content Syndication
    • Workflow Optimization
    • Search Content
    • Search Engine Optimization
    • Website Analytics
    • Integration
  • 12. Display Engine
    • Valid, standards compliant markup
    • Cross-browser
    • Separation of style and content
    • Ability to include Feeds, Stylesheets, JavaScript
  • 13. Dynamic Navigation
    • Ability to use dynamic menus
    • Generate dynamic sitemap
    • XML Sitemap
    • Custom error pages
  • 14. Content Creation
  • 15. Content Creation
    • WYSIWYG Editing
    • Office Toolbar
    • HTML Editing
    • Preview Changes
    • Apply styles
    • Time-based Publish
    • Time-based Expire
    • Meta Tagging
  • 16. Content Syndication
    • Publish content as feed (RSS/Atom)
    • Allow users to subscribe to news, events, search results, etc..
    • Helps with SEO
    • Repurpose feeds as widgets, newsletter, etc…
  • 17. Workflow Optimization
    • Assign tasks
    • Staging area
    • Email alerts on expired content
    • Rollback to previous versions
  • 18. Search Content
    • Search document library
    • Search tags and metadata
    • OpenSearch Support
    • Search page content
  • 19. Search Engine Optimization
    • Ability to update meta-tags
    • Ability to update page header
    • Navigation must be crawl-able
    • Generate XML sitemap
  • 20. Analytics
  • 21. Analytics
    • Report Types
      • Web-based
      • Printable (PDF)
      • Excel, etc…
    • Report Delivery
      • Pull (Download)
      • Push (Email)
    • Integration
      • Google Analytics
      • Web Trends
    • Reporting Dashboard
  • 22. Thank You
    • http://newmarketinglabs.com
    • TJ O’Connor
    • [email_address]
    • 781.821.6631 • @tjoconnr • in/tjoconnr