Practical Web 2.0 Tools For Business Enabling communication and collaboration inside the workplace using web-based technol...
WEB 2.0 <ul><ul><li>Web 2.0 is an umbrella term for the new wave of web technologies. </li></ul></ul>
 
Some Key Aspects of Web 2.0 <ul><li>Social Software </li></ul><ul><li>Folksonomy </li></ul><ul><li>Architecture of Partici...
Social Software
Folksonomy <ul><li>Freely chosen keywords </li></ul><ul><li>Collaborative tagging </li></ul><ul><li>Pivot-Browsing </li></...
Architecture of Participation <ul><li>User Generated Content </li></ul><ul><li>Users are publishers and consumers </li></u...
BLOGS A series of chronological commentaries, views or news on a particular subject.
 
Internal Blogging <ul><li>Employee blogs allow them to share success stories, new ideas, product reviews, etc… in an open ...
Case Study: IBM <ul><li>In December 2004 IBM begins blogging </li></ul><ul><li>By February 2005, 500 employees in more tha...
MICROBLOGS Microblogs are a shorter, more condensed form of blogging used to share quick thoughts, status updates, and lin...
 
INSTANT  MESSAGING Instant messaging allows users to send quick messages directly to each other, and perform status updates.
 
RSS Feeds R eally  S imple  S yndication is an XML format for publishing content directly to subscribers via a “feed”
 
iGoogle Customized Homepage <ul><li>Customize your homepage </li></ul><ul><li>Allow users to add RSS Feed widgets </li></u...
Google Reader
WIKI A Wiki is a collaborative website that allows simple WYSIWYG editing of pages by multiple authors.
Knowledge Base <ul><li>3.1 Million Articles </li></ul><ul><li>User-edited content </li></ul><ul><li>Content changes must b...
Meeting Management <ul><li>Reduce email </li></ul><ul><li>Updated agenda in real-time </li></ul><ul><li>Searchable archive...
Document Collaboration <ul><li>Information resides in a single easily accessible location </li></ul><ul><li>Eliminate emai...
Adopting Web 2.0 in the Enterprise <ul><li>Foster grassroots adoption </li></ul><ul><li>Encourage emergent behaviors </li>...
Thank You <ul><li>http://newmarketinglabs.com </li></ul><ul><li>TJ O’Connor </li></ul><ul><li>[email_address] </li></ul><u...
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Practical Web 2.0 Tools and Solutions for Businesses

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Web 2.0 tools such as blogs, wikis, and RSS feeds are changing the way people communicate.

Learn how each of these tools can help your business succeed, as well as some tips on how to gain adoption for these new technologies within the enterprise

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Practical Web 2.0 Tools and Solutions for Businesses

  1. 1. Practical Web 2.0 Tools For Business Enabling communication and collaboration inside the workplace using web-based technologies
  2. 2. WEB 2.0 <ul><ul><li>Web 2.0 is an umbrella term for the new wave of web technologies. </li></ul></ul>
  3. 4. Some Key Aspects of Web 2.0 <ul><li>Social Software </li></ul><ul><li>Folksonomy </li></ul><ul><li>Architecture of Participation </li></ul>
  4. 5. Social Software
  5. 6. Folksonomy <ul><li>Freely chosen keywords </li></ul><ul><li>Collaborative tagging </li></ul><ul><li>Pivot-Browsing </li></ul><ul><li>Tag Clouds </li></ul>
  6. 7. Architecture of Participation <ul><li>User Generated Content </li></ul><ul><li>Users are publishers and consumers </li></ul><ul><li>Database growth is exponential </li></ul>
  7. 8. BLOGS A series of chronological commentaries, views or news on a particular subject.
  8. 10. Internal Blogging <ul><li>Employee blogs allow them to share success stories, new ideas, product reviews, etc… in an open forum </li></ul><ul><li>Management-level blogs keep employees informed </li></ul>
  9. 11. Case Study: IBM <ul><li>In December 2004 IBM begins blogging </li></ul><ul><li>By February 2005, 500 employees in more than 30 countries were using it </li></ul><ul><li>In June 2005, there were 3,612 internal blogs with 30,429 posts </li></ul>
  10. 12. MICROBLOGS Microblogs are a shorter, more condensed form of blogging used to share quick thoughts, status updates, and links with other users.
  11. 14. INSTANT MESSAGING Instant messaging allows users to send quick messages directly to each other, and perform status updates.
  12. 16. RSS Feeds R eally S imple S yndication is an XML format for publishing content directly to subscribers via a “feed”
  13. 18. iGoogle Customized Homepage <ul><li>Customize your homepage </li></ul><ul><li>Allow users to add RSS Feed widgets </li></ul><ul><li>Centralized location for news </li></ul><ul><li>User-Created Widgets </li></ul>
  14. 19. Google Reader
  15. 20. WIKI A Wiki is a collaborative website that allows simple WYSIWYG editing of pages by multiple authors.
  16. 21. Knowledge Base <ul><li>3.1 Million Articles </li></ul><ul><li>User-edited content </li></ul><ul><li>Content changes must by approved </li></ul><ul><li>Articles are cross-indexed </li></ul>
  17. 22. Meeting Management <ul><li>Reduce email </li></ul><ul><li>Updated agenda in real-time </li></ul><ul><li>Searchable archive of all previous agendas </li></ul><ul><li>Record notes directly to wiki </li></ul>Using
  18. 23. Document Collaboration <ul><li>Information resides in a single easily accessible location </li></ul><ul><li>Eliminate emailing documents back and forth </li></ul><ul><li>Version control </li></ul>
  19. 24. Adopting Web 2.0 in the Enterprise <ul><li>Foster grassroots adoption </li></ul><ul><li>Encourage emergent behaviors </li></ul><ul><li>Combine with top down support </li></ul><ul><li>Remember your goals </li></ul>
  20. 25. Thank You <ul><li>http://newmarketinglabs.com </li></ul><ul><li>TJ O’Connor </li></ul><ul><li>[email_address] </li></ul><ul><li>781.821.6631 • @tjoconnr • in/tjoconnr </li></ul>

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