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Maximizing Your Event ROI with Social Media

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Leverage social media to maximize your event ROI

Leverage social media to maximize your event ROI

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    Maximizing Your Event ROI with Social Media Maximizing Your Event ROI with Social Media Presentation Transcript

    • Maximizing Your Event ROI with Social Media
      An NML Best Practices GuidePresented by:
      Colin BrowningVP, Client Strategy
      cbrowning@newmarketinglabs.com
    • Building targeted groups of followers and & content support
      Pre-Event: Building The Foundation for success
    • Maximizing Event ROI :: Pre-Event
      Pre-Event: Discovering Your Target Market on Twitter
      v
      PeopleBrowsr enables targeted searches of individuals bios on Twitter.
      Example: Search for CIO or VP Technology of target accounts or search for targeted industries.
      PeopleBrowsr is one of the only utilities to allow exports of these targeted lists.
      v
    • Maximizing Event ROI :: Pre-Event
      Pre-Event: Discovering Your Target Market on Twitter
      Buzzom enables the rapid growth of a Twitter follower base.
      Buzzom allows you to Unfollow those that do not follow you back, reciprocate to those that are following you, and then target new followers.
      The lock feature enables you to not request the same people to follow you repeatedly.
    • Maximizing Event ROI ::Pre-Event
      Listening: Discovering Target Bloggers
      Identifying the relevant bloggers and blog searches optimizes your efforts.
      AllTop, Technorati and IceRocket, enable you to find the targeted bloggers.
    • Maximizing Event ROI ::Pre-Event
      Pre-Event: Taking action on your blog feeds
      Organize blog within your favorite RSS Reader (such as Google Reader).
      Organize topics (or events) by folder.
      Review 2x a day (depends on number of blogs and frequency of updates)
      Star items that are interesting for Twitter/Blogger follow up
    • Maximizing Event ROI :: Pre-Event
      Pre-Event: Engage with other event participants
      Research speakers blog and Twitter presence and reach out
      Best practice:
      Engage with the event community prior to the event, find other attendees, speakers, sponsors
    • Maximizing Event ROI :: Pre-Event
      Pre-Event: Prepare your site
      Populate Slideshare, YouTube, and your community with event information including: speaker schedule and background on relevant topics
    • Maximizing Event ROI :: Pre-Event
      Pre-Event: Prepare to Develop Content
      Bring necessary equipment: remember to empty memory before event and bring fresh batteries!
      Prepare interview questions for audience members and/or speakers.
      Keep questions simple, focused, relevant and topical.
    • Building relevant, targeted content
      During Event: Connect and Engage with Audience
    • Maximizing Event ROI :: During Event
      During-Event: Broadcast and Engage
      Share relevant and interesting information from the event.
      Use other attendees and speakers Twitter handles when appropriate
      Always use the event hash tag to tie your Tweets to the event
      Don’t just cover your company’s participation, broadcast all interesting information from the event.
      Event Hash Tag
    • Maximizing Event ROI :: During Event
      During-Event: Broadcast and Engage
      Use all media possible to create interest.
      Conduct video interviews with speakers.
      Photograph event & attendees.
    • Maximizing Event ROI :: During Event
      During-Event: Monitor Conversations for Engagement
      Track the event hash tag in Search.Twitter.com (or your other favorite search engine) to engage other audience members in conversation and to gain new targeted followers.
    • Summarize, connect, thank, and post additional content
      Post Event
    • Maximizing Event ROI :: Post Event
      Post Event: Stay Engaged and Connected
      Upload speaker presentations to Slideshare and post recaps & interview content where appropriate
    • Questions?
      Colin BrowningVP, Client Strategycbrowning@newmarketinglabs.com
      http://constructingsocial.com
      Photo credit: mworrel