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Maximizing Your Event ROI with Social Media
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Maximizing Your Event ROI with Social Media

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Leverage social media to maximize your event ROI

Leverage social media to maximize your event ROI

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  • 1. Maximizing Your Event ROI with Social Media
    An NML Best Practices GuidePresented by:
    Colin BrowningVP, Client Strategy
    cbrowning@newmarketinglabs.com
  • 2. Building targeted groups of followers and & content support
    Pre-Event: Building The Foundation for success
  • 3. Maximizing Event ROI :: Pre-Event
    Pre-Event: Discovering Your Target Market on Twitter
    v
    PeopleBrowsr enables targeted searches of individuals bios on Twitter.
    Example: Search for CIO or VP Technology of target accounts or search for targeted industries.
    PeopleBrowsr is one of the only utilities to allow exports of these targeted lists.
    v
  • 4. Maximizing Event ROI :: Pre-Event
    Pre-Event: Discovering Your Target Market on Twitter
    Buzzom enables the rapid growth of a Twitter follower base.
    Buzzom allows you to Unfollow those that do not follow you back, reciprocate to those that are following you, and then target new followers.
    The lock feature enables you to not request the same people to follow you repeatedly.
  • 5. Maximizing Event ROI ::Pre-Event
    Listening: Discovering Target Bloggers
    Identifying the relevant bloggers and blog searches optimizes your efforts.
    AllTop, Technorati and IceRocket, enable you to find the targeted bloggers.
  • 6. Maximizing Event ROI ::Pre-Event
    Pre-Event: Taking action on your blog feeds
    Organize blog within your favorite RSS Reader (such as Google Reader).
    Organize topics (or events) by folder.
    Review 2x a day (depends on number of blogs and frequency of updates)
    Star items that are interesting for Twitter/Blogger follow up
  • 7. Maximizing Event ROI :: Pre-Event
    Pre-Event: Engage with other event participants
    Research speakers blog and Twitter presence and reach out
    Best practice:
    Engage with the event community prior to the event, find other attendees, speakers, sponsors
  • 8. Maximizing Event ROI :: Pre-Event
    Pre-Event: Prepare your site
    Populate Slideshare, YouTube, and your community with event information including: speaker schedule and background on relevant topics
  • 9. Maximizing Event ROI :: Pre-Event
    Pre-Event: Prepare to Develop Content
    Bring necessary equipment: remember to empty memory before event and bring fresh batteries!
    Prepare interview questions for audience members and/or speakers.
    Keep questions simple, focused, relevant and topical.
  • 10. Building relevant, targeted content
    During Event: Connect and Engage with Audience
  • 11. Maximizing Event ROI :: During Event
    During-Event: Broadcast and Engage
    Share relevant and interesting information from the event.
    Use other attendees and speakers Twitter handles when appropriate
    Always use the event hash tag to tie your Tweets to the event
    Don’t just cover your company’s participation, broadcast all interesting information from the event.
    Event Hash Tag
  • 12. Maximizing Event ROI :: During Event
    During-Event: Broadcast and Engage
    Use all media possible to create interest.
    Conduct video interviews with speakers.
    Photograph event & attendees.
  • 13. Maximizing Event ROI :: During Event
    During-Event: Monitor Conversations for Engagement
    Track the event hash tag in Search.Twitter.com (or your other favorite search engine) to engage other audience members in conversation and to gain new targeted followers.
  • 14. Summarize, connect, thank, and post additional content
    Post Event
  • 15. Maximizing Event ROI :: Post Event
    Post Event: Stay Engaged and Connected
    Upload speaker presentations to Slideshare and post recaps & interview content where appropriate
  • 16. Questions?
    Colin BrowningVP, Client Strategycbrowning@newmarketinglabs.com
    http://constructingsocial.com
    Photo credit: mworrel