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Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
Newlogic strategic services - introduction
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Newlogic strategic services - introduction

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Newlogic provides strategic consulting services to R&D organizations. We use technology and innovation to improve business, achieve market leadership, create IP assets and help our clients invest in …

Newlogic provides strategic consulting services to R&D organizations. We use technology and innovation to improve business, achieve market leadership, create IP assets and help our clients invest in the right products.
Newlogic's strategy and innovation expertise address critical new product opportunities and enhance the value of R&D efforts. We apply consumer insights, marketing, new technology, intellectual property and design processes to implement strategic management and create innovations that establish category leadership. We work throughout the supply chain and product life cycle to improve R&D outcomes. The result is more new products that succeed in the marketplace, defensible intellectual property and optimized organizational performance.

Newlogic is a trusted resource to leaders across many industries. We have achieved an extensive portfolio of market successes because our team is comprised of professionals with deep experience and industry insight. Newlogic has expertise in many industries including consumer and pharmaceutical packaging, medical products and disposables, chemical-based products and building supplies.

Based near Boston, Newlogic works globally, with clients throughout the Americas, China, Europe, India and Israel.

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  • 1. STRATEGIC INNOVATION SERVICES FOR <br />Product and PACKAGING R&amp;D<br />Level 1 - Introduction Document<br />Confidential Discussion Document<br />Newlogic, Inc.<br />831 Beacon St. #194<br />Newton, MA 02459<br />502-265-6442<br />
  • 2. Technology and innovation to improve business, create market leadership, create IP assets and help our clients invest in the right products.<br />WE WORK with select clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.<br />WE FOCUS in the consumer products, structural packaging and medical products industries.<br />WE INTEGRATE consumer, marketing and technology insights to create business growth opportunities – developing new concepts to grow top-line revenues and opportunities to reduce costs.<br />We Align innovation and technology with brand essence and aspirations<br />WE POSSESS a track record of breakthrough market successes because our team is solely comprised of accomplished professionals from recognized marketing and product innovation leaders.<br />We Evolve best practices from Arthur D. Little, Inc. <br />We WIN IDEA, Good Design, Package of The Year, Packaging Excellence Award, Foodservice Packaging Award<br />
  • 3. trusted by Industry Leaders across Many Product Categories<br />
  • 4. Key services<br />2<br />3<br />4<br />5<br />Portfolio optimization via project selection<br />Increase ROI From R&amp;D and Innovation Investments<br />1<br />Engage consumers to identify insights on specific features and elements, market trends and success criteria<br />Consumer insights methodology<br />Identify and assess seed technologies, organize <br />technology platforms, reveal densities and <br />white-spaces<br />Big Hit Innovation<br />Structured conceptualization and design <br />Development. Comprehensive product engineering, prototyping and performance testing<br />Creative Construction<br />Supply chain and production line creation, optimization and management for innovation<br />Optimized manufacturing<br />
  • 5. 1<br />Projects with Greatest Organizational Value are Selected Based on Review of Business, Marketing and Technology Strategies<br />Optimized New Product Portfolio consists of several evaluated Product Concepts with potential to fulfill or surpass a defined opportunity, ranked to optimize value against resources &amp; risk parameters<br />Portfolio Optimization Via Project SelectionProjects are Evaluated and Selected Across a Spectrum of Metrics Determined by Business Strategy<br />
  • 6. portfolio optimization VIA Project selection Increases ROI From R&amp;D and Innovation Investments<br />For a CPG company, added $200MM in annual new product output the first year, and was able to redirect 15% additional resources towards “Front End” innovation<br />For a CPG company, realized how much they were leaving on the table and made strategic “new hires” refocusing their priorities to achieve performance goals<br />For a food company, maximized profits over a range of product mix options and went from a $10mm loss to a $15mm profit in one year plus a working model to evaluate additional strategic alternatives<br />Realigned R&amp;D portfolios to focus the development on a few big wins, rather than on incremental product improvements<br />1<br />Resource Implications<br />Closed Innovation Gaps<br />Improved annual contribution per FTE by $1MM<br />
  • 7. CONSUMER Insights METHODOLOGY:Detailed and Specific Understanding Of Customer Needs, Preferences, Competitive Trends and User Profiles<br />Based on an analytical design of experiments to elicit specific feedback on features, elements, designs <br />Uncovers an actionable understanding of your customers across multiple design variables<br />Specific quantitative responses can be mapped and analyzed<br />New ideas translate into real business success, aligning product and package design with company’s brand essence and aspirations<br />Identifies linkages between technology, design and consumer perceptions<br />2<br />
  • 8. Big Hits InnovationExploration &amp; Discovery Of Enabling Technologies<br />We utilize patent research and analytics to define the technology landscape, identify existing IP and defensible opportunities<br />Process enables rapid exploration of cross-category innovations that can be leveraged<br />It is a proactive open-innovation process that identifies technology leaders and their IP position<br />Supports a strategic approach to innovation and IP investments<br />3<br />
  • 9. Creative Synergy Structured Conceptualization, Design and Engineering Development<br />Methodology based on neuroscience and the latest research on effective creativity<br />Structured ideation focused on expanding opportunities of each discrete element then combining elements into concepts<br />Outputs appropriate for rapid consumer engagement for guidance, insights and alignment with brand aspirations<br />4<br />
  • 10. Optimized manufacturingInnovation Often Requires New Capabilities and Partners<br />Supply chain and production line creation, optimization and management for innovation<br />Innovative new products often require identification, assessment and integration of new suppliers<br />Our approach enables the co-creation and joint R&amp;D efforts often required to achieve innovations at the marketplace<br />Newlogic’s Supply Chain Practice is expert on the challenges of creating new vendor networks that achieve business, product, and performance metrics<br />We have broad experience in China and India with both first-person expertise and regional partnerships<br />5<br />
  • 11. Newlogic Methodologies Result in IP Estates Delivering HIGH-VALUE, LONG TERM, DEFENSIBLE POSITIONS<br />High-Speed Fill <br />Technology <br />Breakthrough Concept<br />Coating Technology<br />Exclusive Rights to<br />Barrier Technology<br />Proprietary Manufacturing <br />Equipment<br />Skiving Technology<br />Award Winning Design<br />Folding Carton Technology<br />
  • 12. WHAT SETS NEWLOGIC APART?<br />Our Team <br />We are comprised of only executive managers who have come from market leaders. <br />Our Approach<br />Our experienced principals are able to design programs for success with the skills, strengths and passions of the client organization in mind.<br />Our Promise<br />Only senior level people work on your business. You get customized solutions, not cookie-cutter programs. <br />
  • 13. Confidential Discussion Document<br />Newlogic, Inc.<br />831 Beacon St. #194<br />Newton, MA 02459<br />502-265-6442<br />

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