Introducing Cisco        Unified Service        Delivery (USD)        Foundation for Service        Provider Cloud Service...
Service Provider Dynamics          Experience Provider Transformation                        Broadcast                    ...
Service Provider’s DilemmaCollaborative Services                                                                          ...
IP Traffic will increase 6X                                    from 2007 to 2012                               In 2012, ha...
Data Center and Network Evolution                           Data Center 1.0                                       Data Cen...
Cisco Data Center 3.0 Strategy       Consolidation                                 Virtualization                         ...
Introducing Unified Service Delivery          Foundation for SP Cloud Services     Entertainment                          ...
Introducing Unified Service Delivery          Foundation for SP Cloud Services                                            ...
Unified Service Delivery           Best of Breed End-to-End Solution                                                      ...
Introducing CRS-1 for Data Center        Secure Interconnection Across the Infrastructure                                 ...
Unified Service Delivery          Secure Virtualization for Consumer and          Business Services                       ...
Drastically Reducing Time Needed to          Launch Services         Months                                               ...
Synergy Research Analysis                                                                                                 ...
Building Blocks for Secure, Scalable           Cloud Computing        Information                                         ...
Cloud-Based Services          The Ultimate Destination  Virtual Business                                                  ...
Transforming Service Delivery          Cisco Unified Service Delivery     Entertainment                                   ...
Cisco Unified Service Delivery Launch May 2009   © 2009 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   17
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Ciscounifiedservicedeliverylaunchmay2009final 090512004229-phpapp01

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Ciscounifiedservicedeliverylaunchmay2009final 090512004229-phpapp01

  1. 1. Introducing Cisco Unified Service Delivery (USD) Foundation for Service Provider Cloud Services Suraj Shetty Vice President, Worldwide Service Provider Marketing May 12, 2009USD R_May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
  2. 2. Service Provider Dynamics Experience Provider Transformation Broadcast Telecoms Satellite/ 3G/4G Wireless Video Over the Video Cloud Top Alliances Services Wireline IPTV Cable Digitalization Content Live Time-Shift VoD Internet Internet Voice & Business Production Broadcast Multicast Streaming Downloads Access/Data VoIP ServicesCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
  3. 3. Service Provider’s DilemmaCollaborative Services Power and Cooling Visual Networking Asset Utilization User Expectations Provisioning New Business Operational Pressures Limitations Economy Security Threats Regulation Bus. Continuity Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
  4. 4. IP Traffic will increase 6X from 2007 to 2012 In 2012, half a zettabyte will cross the global network Source: Cisco Visual Networking Index—Forecast, 2007–2012Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
  5. 5. Data Center and Network Evolution Data Center 1.0 Data Center 2.0 Data Center 3.0 Client-Server and Service Oriented and Mainframe Distributed Computing Web 2.0 BasedIT Relevance and Control CENTRALIZED DECENTRALIZED VIRTUALIZED Application Architecture Evolution Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
  6. 6. Cisco Data Center 3.0 Strategy Consolidation Virtualization Automation Utility Market Inter Cloud SP Cloud Services Unified Computing Data Center Virtualization and Unified Fabric Architecture Network and Data Center ConsolidationCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
  7. 7. Introducing Unified Service Delivery Foundation for SP Cloud Services Entertainment Unified Service Delivery Customer Information SP Data Center Communication DC—CO—VHO IP NGN Consumer/ Business Collaboration Secure Virtual ExperienceCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
  8. 8. Introducing Unified Service Delivery Foundation for SP Cloud Services Unified Service Delivery Entertainment Virtualization Customer Information SP Data Center Communication DC—CO—VHO IP NGN Compute Network Collaboration Secure Virtual ExperienceCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
  9. 9. Unified Service Delivery Best of Breed End-to-End Solution Network Unified Intelligence IOS, IOS-XR, and Quality Computing Unified Unified Service medianet Computing Delivery System Security and Application APM, WAAS, Performance Third Party SP Data Center Mgd. Security CommunicationVirtualization DC—CO—VHO IP NGN Media Nexus 1000V Aware Video Delivery Distribution Product Suite Unified Fabric Peering and CRS / ASR Interconnect Nexus Family Families Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
  10. 10. Introducing CRS-1 for Data Center Secure Interconnection Across the Infrastructure Regional / Central Distributed Core Peering Peering SP Data Center SP Data Center DC—CO—VHO SP Data Center SP Data Center DC—CO—VHO DC—CO—VHO DC—CO—VHO New Hardware and Licensing Virtualization Security Performance High AvailabilityCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
  11. 11. Unified Service Delivery Secure Virtualization for Consumer and Business Services Unified Computing Nexus CRS-1 Entertainment System Family Information CollaborationCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
  12. 12. Drastically Reducing Time Needed to Launch Services Months Weeks Days Minutes No SP Data Static Service Dynamic Virtualization Center Enablement Service Virtualization EnablementCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
  13. 13. Synergy Research Analysis Unified Video Power Comm’s Cost Efficiency Cost Savings Savings 2x 5.5-7x 2xCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
  14. 14. Building Blocks for Secure, Scalable Cloud Computing Information Unified Service Delivery CustomerCloud Services Software as a Service Unified Data Center SP Unified Application CommunicationSecure Platform as a ServiceInfrastructure as a Service Compute DC—CO—VHOFabric IP NGN Transport Fluency Cloud Services Secure Virtual Experience Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
  15. 15. Cloud-Based Services The Ultimate Destination Virtual Business Virtual Residential Services Services IPTV, Unified Communications, Collaboration, Web 2.0, Social Networking, Hyper-Syndication Applications Compute Storage Content Distribute Distribute Multi-tenancy Virtual Resources Thin and Thin and Remote Clients Remote ClientsCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
  16. 16. Transforming Service Delivery Cisco Unified Service Delivery Entertainment Unified Service Delivery Customer Secure Center Experience SP Data Information Virtual Communication DC—CO—VHO IP NGN Collaboration Any Form Any Place Any Any Any Any Any Device Application Compute Storage LocationCisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
  17. 17. Cisco Unified Service Delivery Launch May 2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

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