Using Twitter To Drive Traffic

Using Twitter To Bring Traffic To Your Websites
Brought to you by:
@ShawnaFennell

www.TwitterForBusinessBook.com

WHAT AM I DOING NOW?
Help people create online stores using Yahoo
Yahoo! Small Business Partner
Speaker
Host of Ecom Experts
Author
Mommy

WHAT IS TWITTER?

#1 Word Used In 2009?
Twitter
#2 – Obama
2008 Winner - Change

Holidays With Social Media
60% Will use social media tofind coupons and sales
53% Research Gift Ideas
52% Check the gift wish lists of friends & families
Source: Emarketer http:// www.emarketer.com/Article.aspx?R=1007378

Checking Twitter Everywhere
Source: Emarketer http://www.emarketer.com/Article.aspx?R=1007352

TWITTER FOR BUSINESS
Connect with your customers
Build customer loyalty
Increase brand awareness
Increase sales
Drive HUGE Amounts of Traffic

There is a Catch

CONNECT WITH CUSTOMERS

BUILD LOYALTY

BUILD BRAND

BUILD TRAFFIC

INCREASE SALES

FOLLOW THE LEADER

INVITATION

TRANSPARENCY

FUNNY

OH MY!

Bring On The Twitter Traffic!
Set Up The Right Way

1 CHOICE BRAND

SHAWNA BRAND

BIO
Give people a reason to follow you
Use keywords
Sell yourself – But not too hard
Be REAL

PICTURE
We want to do business with real people
Images speak volumes
Do not leave the default image
Be REAL

DESIGN
Change the default
Look for Free Twitter Backgrounds
Search “twitter background template”
Istock.com - Great Resource

MONITOR SIZE / RESOLUTION
800X600

1024x768

1280x1024

1600x1200

WHO IS YOUR CUSTOMER?

Time For Tweeting

WHAT ARE YOU DOING?
Link to blogs you read
Provide great quotes
Offer Coupons
Ask Questions
Hold contests

Twitter Is Like Dating

BE ENGAGING
What one thing do you want to accomplish today? This week?
If you could do anything, what would it be?
What's your best tip for (?your business?)?
What trick would you love to teach your pet?
What is your dog thinking?

RETWEET – OFTEN!!
Gain new followers
Get some RT love
Pass on GREAT information

GIMME TOOLS!!

TWITTER TOOLS
Start using them right away
Automate, Automate, Automate
Work Smarter Not Harder

TWEET DECK
My fave
Sort
Search
Track Keywords
Keep your sanity 

SOCIAL TOO
Great for automatically deleting spammy Direct Messages
AutoFollow
Auto Unfollow

TWITTERFEED
Blog Will Feed Directly Into Your Twitter
Every time you post blog – Tweet Automatically

TWEETLATER
Automatically Follow
Automatically UnFollow
Schedule Tweets

HootSuite
RSS Feed
Brand Monitoring
Scheduled Tweets
Tracking
FREE

Twitter For Business Kit
@ShawnaFennell

Using Twitter To Drive Traffic

by New Life Event on Mar 31, 2010

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Using Twitter To Drive Traffic — Presentation Transcript