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The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
The Importance of Knowing Your Buyer in the Web 2.0 World
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The Importance of Knowing Your Buyer in the Web 2.0 World

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http://www.newlifeevent.com/ …

http://www.newlifeevent.com/

If you sell or market your business online you probably know who your target market is. But how well do you know them and why does it matter?

A 'buyer persona' is an in-depth profile of your target market. Taking the time to identify one or more buyer personas for your target market will help you identify the specific characteristics that will give you the edge in creating and delivering your marketing message.

Buying habits are influenced by a many things including gender, education, income, marital status, occupation, etc. By creating and defining your buyer persona(s) you'll know the needs of your buyers and can use their language when communicating with them. You'll know what your buyers value, what they need to hear to trust you and what will persuade them to buy from you. You'll see, through your buyer's eyes, how they make the decision to purchase.

Knowing your buyer's persona also helps you make educated decisions on how to reach them, which social networking sites to use, what topics to write about in a blog and how to engage them.

In this presentation we'll define 'buyer persona' show how to use it in your business and how to create a buyer persona for your target market.

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  • Who is our Twitter Winner Shawna? Congrats _____? You have won a $900 Market Motive Certification Course taught by the Top Authors and Speakers in the industry. You can learn about PPC, SEO, Analytics, Conversion, or Social Media. My contact information is on the last slide. Please send me your contact information and congratulations!
  • Transcript

    • 1. The Savvy Seller Marlene Gavens Knowing Your Buyer in the Web 2.0 World
    • 2. Your Perfect Customer
    • 3. A ‘Buyer Persona’ is a detailed profile of your ideal customer
    • 4. Facebook 101: Introduction to Facebook & Your Tween Facebook Bootcamp Limited Skills Computer Skills Computer Skills Day Evening Evening Flyer, Community Center, Peer PTO, School Backpack, Library Chamber of Commerce email Social, Connect, Stay in Touch Privacy, Security, Online Safety ROI, Strategy, Business Male & Female Female Male & Female 55+ 30’s & 40’s 25-65 Grandparent Mother Business Person
    • 5. Why is a ‘Buyer Persona’ important?
    • 6. What prevents a buyer from purchasing my product?
    • 7. How To Create A ‘Buyer Persona’ Profile Worksheet Analyze Listen Ask
    • 8. Creating a Buyer Persona
      • Demographic
      • Geographic
      • Cultural & Ethnic
      • Current Purchasing Situation / Economics
      • Purchase Ready
      • Local Environment
      • Benefits Sought
    • 9. Creating A Buyer Persona
      • Product Usage/Knowledge/Awareness
      • Purchase Conditions
      • Characteristics of the Individual Buyer
      • Values/Attitudes/Beliefs
      • Buying Patterns
      • Media Used
    • 10. Using the Information
      • Website
      • Blog
      • Email Marketing
      • Social Media Sites
      • Product Descriptions
      • Any place you communicate with your buyers
    • 11. Success is .....
    • 12. Jewelry Store
      • Male aged 25-35
      • College, post-grad
      • Professional
      • Single/engaged
      • Athletic
      • Social/extroverted
      • Drives late model sporty car
      • Keeps current with trends
      • Likes to go out to eat
      • Spends free time w/friends
      • Strives to balance work/play
      • Hands-on
      • Male & female 55-75
      • Retired or preparing to
      • Professional
      • Married
      • Grandparents
      • Living in 2 nd or 3 rd home
      • Thinking of down-sizing
      • May have vacation home
      • Drives luxury car
      • Comfortable in their own skin
      • Social life revolves around cultural/volunteer activities
    • 13. Jewelry Store
      • Open store for champagne proposal
      • Videographer
      • Website e-book on choosing a diamond
      • Discount for gifts for wedding party
      • Unique proposal discussions
      • Newsletters contain Honeymoon info/wedding etiquette
      • Discount on jewelry after baby born
      • Newsletters include information on luxury resorts & cruises – ways to celebrate special occasions
      • Luxury travel
      • Private meeting room
      • Photo album of jewelry creation
      • Bouquet for special event (yearly)
      • Donate a % to charity
      • Provide personalized travel jewelry kit
    • 14. Twitter Winner
    • 15.
      • 1-hour Consultation with The Savvy Seller –
      • Internet & Social Media Strategist, Podcaster, Blogger, eBay Certified Business Consultant
      • $75 value
      • Consultation Topic : (winner’s choice)
      • Buyer Persona Development
      • Social Media – Twitter, Facebook, LinkedIN ..
      • Creation of Keyword Spreadsheet
      • Internet/Social Media Strategy
      Who is Our Twitter Winner?
    • 16. Cosmetic Industry
      • Anti-wrinkle cream
      • Eyeliner
      • Bronzer
      • Beauty Care
      • Jar
      • Moisturizer
      • Guyliner
      • Power Bronzer
      • Male Grooming Products
      • Shaving pump container
      Female Male
    • 17.
      • Men are more comfortable in cyberspace therefore there is no b&m store
      • Men aren’t interest in doing lots of shopping therefore products are bundled into summer & winter kits
      • Men aren’t easily convinced to try new products making them more loyal
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23. Website : www.the-savvy-seller.com Twitter: twitter.com/thesavvyseller Facebook: www.facebook.com /thesavvyseller LinkedIn: www.linkedin.com/in/thesavvysellermarlenegavens Blog : http://thesavvyseller-onlineauctioneducation.blogspot.com
    • 24. The Savvy Seller Marlene Gavens Website : www.the-savvy-seller.com Twitter : twitter.com /thesavvyseller Facebook : www.facebook.com /thesavvyseller LinkedIn : www.linkedin.com/in/thesavvysellermarlenegavens
    • 25. Marlene Gavens
      • Internet Marketing & Social Media Strategist
      • eBay Certified Business Consultant ( one of 30 world-wide )
      • Blogger ( Nominated for Best Podcast Blog / Blogger's Choice Awards )
      • Podcaster ( Named One of the 100 Best Small Business Podcasts 2009 )
      • Writer for the Examiner.com
    • 26. Facebook 101: Introduction to Facebook & Your Tween Facebook Bootcamp Limited Skills Computer Skills Computer Skills Day Evening Evening Flyer, Community Center, Peer PTO, School Backpack, Library Chamber of Commerce email Social, Connect, Stay in Touch Privacy, Security, Online Safety ROI, Strategy, Business Male & Female Female Male & Female 55+ 30’s & 40’s 25-65 Grandparent Mother Business Person
    • 27.  

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