If you sell or market your business online you probably know who your target market is. But how well do you know them and why does it matter?
A 'buyer persona' is an in-depth profile of your target market. Taking the time to identify one or more buyer personas for your target market will help you identify the specific characteristics that will give you the edge in creating and delivering your marketing message.
Buying habits are influenced by a many things including gender, education, income, marital status, occupation, etc. By creating and defining your buyer persona(s) you'll know the needs of your buyers and can use their language when communicating with them. You'll know what your buyers value, what they need to hear to trust you and what will persuade them to buy from you. You'll see, through your buyer's eyes, how they make the decision to purchase.
Knowing your buyer's persona also helps you make educated decisions on how to reach them, which social networking sites to use, what topics to write about in a blog and how to engage them.
In this presentation we'll define 'buyer persona' show how to use it in your business and how to create a buyer persona for your target market.