How To Connect With the Mom Market Webinar

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Melissa Lierman, TimeOutMom shows us how the Mommy Market is a $2.1 Trillion Dollar Market. Learn how to connect with this Mom Target Market on Social Media - Blogs, Twitter, FaceBook, Blog Talk Radio, and You Tube.

The amount of time spent on social media is up by 82% in 2009 compared to 2008, with Twitter and FaceBook as the front runners. 64% of Moms say that they rely on word of mouth recommendations when buying products for their families.

Social Media is word of mouth. Social Media is personal. Moms listen to other Moms. How can you find your target market of Moms and connect with these Moms? Then, once you connect with these Moms, how do you get them to buy from you? Learn how to make Social Media work for your business and connect with the Mom Market.

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How To Connect With the Mom Market Webinar

  1. 1. Connecting with the Mom Market on Social Media By Melissa Lierman @TimeOutMom
  2. 2. Melissa Lierman, TimeOutMom <ul><li>Business Services </li></ul><ul><li>Strategy & Planning </li></ul><ul><li>Training & Teaching </li></ul><ul><li>Implementation & Doing </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Online Business Strategies </li></ul><ul><li>Retail Store </li></ul><ul><li>Products Made by Moms for Moms </li></ul><ul><li>Special Free Offer </li></ul><ul><li>Freebie at end of webinar from TimeOutMom </li></ul><ul><li>- to help you know how to better connect with the Mom Market </li></ul><ul><li>New Life Event prize </li></ul>
  3. 3. Connecting with the Mom Market on Social Media <ul><li>The Mommy Market is a $2.1 Trillion Dollar Market. </li></ul><ul><li>The amount of time spent on social media is up by 82% in 2009 compared to 2008 </li></ul><ul><li>Twitter and FaceBook as the front runners </li></ul><ul><li>64% of Moms say that they rely on word of mouth recommendations when buying products for their families </li></ul><ul><li>Moms are online 24/7 ! </li></ul>
  4. 4. Connecting with the Mom Market on Social Media <ul><li>Social Media is word of mouth. </li></ul><ul><li>Social Media is personal. </li></ul><ul><li>Moms listen to other Moms. </li></ul><ul><li>How can you find your target market of Moms and connect with these Moms? </li></ul><ul><li>82.5 million mothers in the U.S </li></ul><ul><li>35 million of them have children under 18 </li></ul>
  5. 5. Where are the Moms ? <ul><li>Blogs </li></ul><ul><li>FaceBook </li></ul><ul><li>YouTube </li></ul><ul><li>BlogTalk Radio </li></ul><ul><li>Online Groups </li></ul><ul><li>Twitter </li></ul>
  6. 6. Social Media is Social <ul><li>Social Media is not buying an ad in newspaper, magazine, or television </li></ul><ul><li>Social Media is about making connections </li></ul><ul><li>Social Media is about getting engaged </li></ul><ul><li>You are your brand </li></ul><ul><li>You are the face of your business </li></ul><ul><li>Social Media is essential for business today ! </li></ul>
  7. 7. How Social Media Works <ul><li>“ Turn Strangers into Friends, </li></ul><ul><li>Turn Friends into Customers, </li></ul><ul><li>And then… do the most important job: </li></ul><ul><li>Turn your Customers into Salepeople.” </li></ul><ul><li>- Seth Godin </li></ul>
  8. 8. Mommy Blogs <ul><li>Mommy Bloggers </li></ul><ul><ul><li>Product Reviews, Giveaways, Contests </li></ul></ul><ul><ul><li>Ads on targeted blogs </li></ul></ul><ul><ul><li>Moms.alltop.com – hottest mom blogs </li></ul></ul><ul><ul><li>www.blogher.com- huge list of blogs by type </li></ul></ul><ul><li>Your Blog </li></ul><ul><ul><li>you get to be less business and provide a </li></ul></ul><ul><ul><li>more intimate connection than a website </li></ul></ul><ul><ul><li>[eg swimwear & family vacations] </li></ul></ul>
  9. 9. FaceBook Fan Pages <ul><li>450 million users on FaceBook </li></ul><ul><li>Started at private photo sharing website </li></ul><ul><li>Friends and Family </li></ul><ul><li>Now for Business too </li></ul><ul><li>Longer hang time than Twitter </li></ul><ul><li>Engage & Talk w/Customers </li></ul><ul><li>[e.g. bookstores, cafes, coaches] </li></ul>
  10. 10. You Tube <ul><li>This can be a Video Blog for Business </li></ul><ul><li>Have you heard of Gary Vaynerchuk of Crush It ? – created $60 million biz </li></ul><ul><li>More intimate connection with your market </li></ul><ul><li>They get so see you, hear you, know you </li></ul>
  11. 11. Blog Talk Radio <ul><li>Have a Show </li></ul><ul><li>Be a Guest </li></ul><ul><li>Have Guest </li></ul><ul><li>Blog Talk Radio has Rockin’ SEO </li></ul><ul><li>[eg MomBizCoach and FlyLady] </li></ul>
  12. 12. Online Groups <ul><li>TheMomEntrepreneur.com </li></ul><ul><ul><li>Very active discussion group </li></ul></ul><ul><ul><li>Sharing information & ideas </li></ul></ul><ul><ul><li>I log into e-mail & twitter & then here </li></ul></ul><ul><li>MomBizMakeover.com </li></ul><ul><ul><li>Mother entrepreneurs to connect & learn </li></ul></ul><ul><ul><li>Specific training to grow your business while balancing family </li></ul></ul><ul><ul><li>Training modules and lessons </li></ul></ul>
  13. 13. Twitter <ul><li>I Love Twitter !!! </li></ul><ul><ul><li>No better investment of my time & energy </li></ul></ul><ul><ul><li>No greater source of product sales </li></ul></ul><ul><ul><li>No greater source of service clients </li></ul></ul><ul><ul><li>Single biggest bang for your buck </li></ul></ul><ul><ul><li>SmartTweeting – must do it right </li></ul></ul><ul><ul><li>Pay it Forward Go-Giver attitude </li></ul></ul><ul><ul><li>I was a Twitter Quitter ! </li></ul></ul>
  14. 14. Social Media Strategy & Planning <ul><li>Campaign across all platforms </li></ul><ul><ul><li>Product or Service Feature </li></ul></ul><ul><ul><li>Building in your keywords </li></ul></ul><ul><li>Implementation & Doing </li></ul><ul><ul><li>Articles from reliable sources other than yourself </li></ul></ul><ul><ul><li>Your own blog posts, you tube, blog talk </li></ul></ul><ul><ul><li>Special Offer for a limited time </li></ul></ul>
  15. 15. RESOURCES <ul><li>Book – Mom 3.0 – Maria Bailey </li></ul><ul><li>Book – Trillion Dollar Moms – Maria Bailey </li></ul><ul><li>Book – Marketing to Moms – Maria Bailey </li></ul><ul><li>Radio – WebMasterRadio – E-com Experts </li></ul><ul><li>Radio – Blog Talk Radio – MomBizCoach </li></ul><ul><li>Web – Mashable.com </li></ul><ul><li>Web – 1Choice4YourStore.com </li></ul><ul><li>Web – TimeOutMom.com & Blogs </li></ul>
  16. 16. Connect with Melissa <ul><li>WEBSITE: </li></ul><ul><li>www.TimeOutMom.com </li></ul><ul><li>BLOGS: </li></ul><ul><li>www.timeoutmom.blogspot.com </li></ul><ul><li>www.motherentrepreneur.com </li></ul><ul><li>- I have 6 blogs I am merging - </li></ul><ul><li>EMAIL: </li></ul><ul><li>[email_address] </li></ul><ul><li>TWITTER: </li></ul><ul><li>@TimeOutMom </li></ul>
  17. 17. TimeOutMom Special Free Offer <ul><li>3 Secret Tips to help you use Twitter </li></ul><ul><li>to engage better with the Mom Market </li></ul><ul><li>E-mail me at [email_address] </li></ul><ul><li>Subject Line: Marketing to Moms </li></ul><ul><li>Give me your website name </li></ul><ul><li>Give me your twitter handle </li></ul><ul><li>New Life Event Prize Time </li></ul>

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