How To Connect With the Mom Market Webinar

Connecting with the Mom Market on Social Media By Melissa Lierman @TimeOutMom

Melissa Lierman, TimeOutMom
Business Services
Strategy & Planning
Training & Teaching
Implementation & Doing
Social Media Marketing
Online Business Strategies
Retail Store
Products Made by Moms for Moms
Special Free Offer
Freebie at end of webinar from TimeOutMom
- to help you know how to better connect with the Mom Market
New Life Event prize

Connecting with the Mom Market on Social Media
The Mommy Market is a $2.1 Trillion Dollar Market.
The amount of time spent on social media is up by 82% in 2009 compared to 2008
Twitter and FaceBook as the front runners
64% of Moms say that they rely on word of mouth recommendations when buying products for their families
Moms are online 24/7 !

Connecting with the Mom Market on Social Media
Social Media is word of mouth.
Social Media is personal.
Moms listen to other Moms.
How can you find your target market of Moms and connect with these Moms?
82.5 million mothers in the U.S
35 million of them have children under 18

Where are the Moms ?
Blogs
FaceBook
YouTube
BlogTalk Radio
Online Groups
Twitter

Social Media is Social
Social Media is not buying an ad in newspaper, magazine, or television
Social Media is about making connections
Social Media is about getting engaged
You are your brand
You are the face of your business
Social Media is essential for business today !

How Social Media Works
“ Turn Strangers into Friends,
Turn Friends into Customers,
And then… do the most important job:
Turn your Customers into Salepeople.”
- Seth Godin

Mommy Blogs
Mommy Bloggers
Product Reviews, Giveaways, Contests
Ads on targeted blogs
Moms.alltop.com – hottest mom blogs
www.blogher.com- huge list of blogs by type
Your Blog
you get to be less business and provide a
more intimate connection than a website
[eg swimwear & family vacations]

FaceBook Fan Pages
450 million users on FaceBook
Started at private photo sharing website
Friends and Family
Now for Business too
Longer hang time than Twitter
Engage & Talk w/Customers
[e.g. bookstores, cafes, coaches]

You Tube
This can be a Video Blog for Business
Have you heard of Gary Vaynerchuk of Crush It ? – created $60 million biz
More intimate connection with your market
They get so see you, hear you, know you

Blog Talk Radio
Have a Show
Be a Guest
Have Guest
Blog Talk Radio has Rockin’ SEO
[eg MomBizCoach and FlyLady]

Online Groups
TheMomEntrepreneur.com
Very active discussion group
Sharing information & ideas
I log into e-mail & twitter & then here
MomBizMakeover.com
Mother entrepreneurs to connect & learn
Specific training to grow your business while balancing family
Training modules and lessons

Twitter
I Love Twitter !!!
No better investment of my time & energy
No greater source of product sales
No greater source of service clients
Single biggest bang for your buck
SmartTweeting – must do it right
Pay it Forward Go-Giver attitude
I was a Twitter Quitter !

Social Media Strategy & Planning
Campaign across all platforms
Product or Service Feature
Building in your keywords
Implementation & Doing
Articles from reliable sources other than yourself
Your own blog posts, you tube, blog talk
Special Offer for a limited time

RESOURCES
Book – Mom 3.0 – Maria Bailey
Book – Trillion Dollar Moms – Maria Bailey
Book – Marketing to Moms – Maria Bailey
Radio – WebMasterRadio – E-com Experts
Radio – Blog Talk Radio – MomBizCoach
Web – Mashable.com
Web – 1Choice4YourStore.com
Web – TimeOutMom.com & Blogs

Connect with Melissa
WEBSITE:
www.TimeOutMom.com
BLOGS:
www.timeoutmom.blogspot.com
www.motherentrepreneur.com
- I have 6 blogs I am merging -
EMAIL:
[email_address]
TWITTER:
@TimeOutMom

TimeOutMom Special Free Offer
3 Secret Tips to help you use Twitter
to engage better with the Mom Market
E-mail me at [email_address]
Subject Line: Marketing to Moms
Give me your website name
Give me your twitter handle
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How To Connect With the Mom Market Webinar

by New Life Event on Mar 03, 2010

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How To Connect With the Mom Market Webinar — Presentation Transcript