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How to thrive in the social era from new kind
 

How to thrive in the social era from new kind

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In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening ...

In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment.

We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for.

The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world.

Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.

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    How to thrive in the social era from new kind How to thrive in the social era from new kind Presentation Transcript

    • August 9, 2012How tothrive in theSocial Era Matthew Muñoz, Chief Design Officer and Partner Nation Hahn, Director of EngagementNew Kind Elizabeth Atkins, Relationship Manager
    • Matthew MuñozPartner andChief Design Officer@matthewmunoz Nation Hahn Director of Engagement @nationhahnElizabeth AtkinsRelationship Manager@ElizGraceAtkins
    • Hello!
    • Key New Kind Facts Headquartered: Raleigh, North Carolina Founded: February, 2009 Clients in many industries: > National and State Government > Economic Development / Think Tanks > Entertainment / Hospitality > Technology > Arts / Museums > Banking > Insurance > Education
    • We understand you’re here representingthese organizations —• Councils for International Visitors (like IAC of North Carolina)• National program agencies• State Department• Others?
    • We understand that you are... working to strengthen global awareness by hosting exchanges and programs.
    • We understand that you are... working to strengthen global awareness by hosting exchanges and programs.You’re busy keeping the lights on... and it’s hard to take advantage of new technologies and digital platforms
    • We live in thesocial era
    • We live in thesocial era
    • We live in the social erawhere groups of people can make the most impact.
    • people use technologyto make human connections
    • people use technologyto make human connections people find others
    • people use technologyto make human connections people find otherswho share a common passion
    • people use technologyto make human connections people find otherswho share a common passionpeople have a greater power to amplify their message
    • people use technology to make human connections people find others who share a common passion people have a greater power to amplify their messageideas rarely belong to one person,
    • people use technology to make human connections people find others who share a common passion people have a greater power to amplify their message ideas rarely belong to one person,they are owned and changed by many
    • the first internet revolution — accesspeople find choice INFORMATION
    • the second internet revolution — createpeople find a voice INFORMATION INFORMATION INFORMATION INFORMATION
    • today’s internet revolution — connectpeople find each other
    • For organizations, the social era means:Higher expectations for Better work togetherthose in power • movements and evangelists • accountability • contagious conversation • transparency • dialogue Globalization changes the • legitimating authority landscape • political will • rapid change • civil mandates • everything happens 24/7 • increased competition • global coordination • global reach
    • What does thissocial era mean to you?
    • Our GOAL for today
    • Our GOAL for todayShow you ways of thriving in thesocial era.
    • Our GOAL for todayShow you ways of thriving in thesocial era.Show that this era creates newopportunities for yourorganization.
    • Examples
    • Obama election
    • Charity: Water
    • Micro-finance
    • What do these examples havein common?
    • They all... Work from bold purpose
    • They all... Work from bold purposeIdentify partners
    • They all... Work from bold purpose Create contagious contentIdentify partners
    • They all... Work from bold purpose Create contagious content Share practicesIdentify partners
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • Step 1
    • BELIEF Step 1 Work from bold purpose
    • BELIEF ACTION you can do that through... Crafting a provocative purpose statement, or Simplifying your organizational mission into one sentence, and Describe your vision of the future into one sentence.
    • BELIEF ACTION IMPACT and it will create...> A clear direction> A clear description of your mountaintop> A sense of shared purpose> Unity and camaraderie within the community> Ownership> Vested interest in the organization’s success> Enthusiastic support from inspired individuals
    • Our examplesworked from bold purpose
    • Obama election
    • Poverty is unnecessary. - Muhammad Yunus _
    • How do youwork from bold purpose to set direction? > Do you have a provocative purpose, mission, or vision statement? > Is it repeatable and memorable? > How often do you explicitly state how your day-to-day activities support your purpose?
    • Step 2
    • BELIEF Step 2 Identify partners
    • BELIEF ACTION you can do that through... Finding people who share your passion or who complement your purpose, for example social media influencers, journalists, partner organizations
    • BELIEF ACTION IMPACT and it will create... > A network or community, that can work together with you to achieve your purpose > A diversity of perspectives which help you tackle challenges in different ways > Interdisciplinary collaboration
    • Our examplesidentify partners
    • Obama election
    • How do you identify partners to create a network?> Who are your partners?> How do you connect them?> What platforms or technologies do you use?> What benefits have you seen from your partners collaborating?
    • Step 3
    • BELIEF Step 3Create contagious content
    • BELIEF ACTION you can do that through... stories symbols airwaves open source content
    • BELIEF ACTION IMPACT and it will create...> An emotionally engaged audience> Earned attention> A network effect> Evangelists among the community
    • Our examplescreated contagious content
    • Charity Water4. produce contagious content
    • The story of Rachelhttp://www.youtube.com/watch?v=nC_vXAF-pBM&feature=results_video
    • How do youcreate contagious content to spark conversation?> What content could you create?> What content could you curate?> How do you share content?> Who sees your content?
    • Step 4
    • BELIEF Step 4 Share practices
    • BELIEF ACTION you can do that through... Creating community guidelines and Articulating and living your values
    • BELIEF ACTION IMPACT and it will create... > Shared practices > Shared understanding > Common culture > Clear boundaries of what is acceptable and what isn’t > United way of working together
    • Our examplesshare practices
    • “Yes We Can” videohttp://www.youtube.com/watch?v=1yq0tMYPDJQ
    • 2. share cultural practices Charity Water > Water changes everything> Giving Water vs. Receiving Gifts
    • “We shall follow and advance the four principles of Grameen Bank:Discipline, Unity, Courage and Hard work in all walks of our lives.”
    • How do you share practices to establish culture?> Does your community have a shared understanding of how to work together?> Does your community have an expectation of what behavior is acceptable and what isn’t?
    • Our GOAL for today
    • Our GOAL for todayShow you ways of thriving in thesocial era.
    • Our GOAL for todayShow you ways of thriving in thesocial era.Show that this era creates newopportunities for yourorganization.
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
    • They all... Work from bold purposeCreate contagiouscontent Share practicesIdentify partners
    • Thank you!Matthew Muñoz Nation Hahn Elizabeth AtkinsPartner and Director of Relationship ManagerChief Design Officer Engagement @ElizGraceAtkins@matthewmunoz @nationhahnmatt nation atkins@newkind.com @newkind.com @newkind.com