August 9, 2012How tothrive in theSocial Era                Matthew Muñoz, Chief Design Officer and Partner                N...
Matthew MuñozPartner andChief Design Officer@matthewmunoz                       Nation Hahn                       Director ...
Hello!
Key New Kind Facts   Headquartered: Raleigh, North Carolina                     Founded: February, 2009                   ...
We understand you’re here representingthese organizations —• Councils for International Visitors   (like IAC of North Caro...
We understand that you are...     working to strengthen global awareness          by hosting exchanges and programs.
We understand that you are...     working to strengthen global awareness          by hosting exchanges and programs.You’re...
We live in thesocial era
We live in thesocial era
We live in the social erawhere groups of people can make the most       impact.
people use technologyto make human connections
people use technologyto make human connections    people find others
people use technologyto make human connections     people find otherswho share a common passion
people use technologyto make human connections     people find otherswho share a common passionpeople have a greater power ...
people use technology  to make human connections       people find others  who share a common passion  people have a greate...
people use technology    to make human connections        people find others   who share a common passion    people have a ...
the first internet revolution — accesspeople find choice                                    INFORMATION
the second internet revolution — createpeople find a voice                                   INFORMATION         INFORMATIO...
today’s internet revolution — connectpeople find each other
For organizations, the social era means:Higher expectations for      Better work togetherthose in power                • m...
What does thissocial era mean to you?
Our GOAL for today
Our GOAL for todayShow you ways of thriving in thesocial era.
Our GOAL for todayShow you ways of thriving in thesocial era.Show that this era creates newopportunities for yourorganizat...
Examples
Obama election
Charity: Water
Micro-finance
What do these examples havein common?
They all...   Work from              bold purpose
They all...       Work from                    bold purposeIdentify partners
They all...          Work from                       bold purpose   Create contagious   contentIdentify partners
They all...                        Work from                                     bold purpose   Create contagious   conten...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
Step 1
BELIEF         Step 1 Work from bold purpose
BELIEF                ACTION             you can do that through...          Crafting a provocative purpose               ...
BELIEF                ACTION               IMPACT                and it will create...>   A clear direction>   A clear des...
Our examplesworked from bold purpose
Obama election
Poverty is unnecessary.          - Muhammad Yunus   _
How do youwork from bold purpose         to set direction? > Do you have a provocative purpose,     mission, or vision sta...
Step 2
BELIEF              Step 2         Identify partners
BELIEF                  ACTION               you can do that through...            Finding people who share your          ...
BELIEF                ACTION                IMPACT                and it will create...  > A network or community, that ca...
Our examplesidentify partners
Obama election
How do you       identify partners          to create a network?>   Who are your partners?>   How do you connect them?>   ...
Step 3
BELIEF         Step 3Create contagious content
BELIEF            ACTION         you can do that through...                  stories                 symbols              ...
BELIEF               ACTION            IMPACT               and it will create...>   An emotionally engaged audience>   Ea...
Our examplescreated contagious content
Charity Water4. produce contagious content
The story of Rachelhttp://www.youtube.com/watch?v=nC_vXAF-pBM&feature=results_video
How do youcreate contagious content        to spark conversation?>   What content could you create?>   What content could ...
Step 4
BELIEF             Step 4         Share practices
BELIEF               ACTION            you can do that through...         Creating community guidelines                   ...
BELIEF                  ACTION               IMPACT                  and it will create...   >     Shared practices   >   ...
Our examplesshare practices
“Yes We Can” videohttp://www.youtube.com/watch?v=1yq0tMYPDJQ
2. share cultural practices         Charity Water  > Water changes everything> Giving Water vs. Receiving Gifts
“We shall follow and advance   the four principles of Grameen Bank:Discipline, Unity, Courage and Hard work          in al...
How do you         share practices         to establish culture?> Does your community have a shared    understanding of ho...
Our GOAL for today
Our GOAL for todayShow you ways of thriving in thesocial era.
Our GOAL for todayShow you ways of thriving in thesocial era.Show that this era creates newopportunities for yourorganizat...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
Thriving in the social erameans...Work from bold purpose      To set directionIdentify partners           To create networ...
They all...                     Work from                                  bold purposeCreate contagiouscontent           ...
Thank you!Matthew Muñoz         Nation Hahn    Elizabeth AtkinsPartner and           Director of    Relationship ManagerCh...
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
How to thrive in the social era from new kind
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How to thrive in the social era from new kind

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In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment.

We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for.

The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world.

Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.

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How to thrive in the social era from new kind

  1. 1. August 9, 2012How tothrive in theSocial Era Matthew Muñoz, Chief Design Officer and Partner Nation Hahn, Director of EngagementNew Kind Elizabeth Atkins, Relationship Manager
  2. 2. Matthew MuñozPartner andChief Design Officer@matthewmunoz Nation Hahn Director of Engagement @nationhahnElizabeth AtkinsRelationship Manager@ElizGraceAtkins
  3. 3. Hello!
  4. 4. Key New Kind Facts Headquartered: Raleigh, North Carolina Founded: February, 2009 Clients in many industries: > National and State Government > Economic Development / Think Tanks > Entertainment / Hospitality > Technology > Arts / Museums > Banking > Insurance > Education
  5. 5. We understand you’re here representingthese organizations —• Councils for International Visitors (like IAC of North Carolina)• National program agencies• State Department• Others?
  6. 6. We understand that you are... working to strengthen global awareness by hosting exchanges and programs.
  7. 7. We understand that you are... working to strengthen global awareness by hosting exchanges and programs.You’re busy keeping the lights on... and it’s hard to take advantage of new technologies and digital platforms
  8. 8. We live in thesocial era
  9. 9. We live in thesocial era
  10. 10. We live in the social erawhere groups of people can make the most impact.
  11. 11. people use technologyto make human connections
  12. 12. people use technologyto make human connections people find others
  13. 13. people use technologyto make human connections people find otherswho share a common passion
  14. 14. people use technologyto make human connections people find otherswho share a common passionpeople have a greater power to amplify their message
  15. 15. people use technology to make human connections people find others who share a common passion people have a greater power to amplify their messageideas rarely belong to one person,
  16. 16. people use technology to make human connections people find others who share a common passion people have a greater power to amplify their message ideas rarely belong to one person,they are owned and changed by many
  17. 17. the first internet revolution — accesspeople find choice INFORMATION
  18. 18. the second internet revolution — createpeople find a voice INFORMATION INFORMATION INFORMATION INFORMATION
  19. 19. today’s internet revolution — connectpeople find each other
  20. 20. For organizations, the social era means:Higher expectations for Better work togetherthose in power • movements and evangelists • accountability • contagious conversation • transparency • dialogue Globalization changes the • legitimating authority landscape • political will • rapid change • civil mandates • everything happens 24/7 • increased competition • global coordination • global reach
  21. 21. What does thissocial era mean to you?
  22. 22. Our GOAL for today
  23. 23. Our GOAL for todayShow you ways of thriving in thesocial era.
  24. 24. Our GOAL for todayShow you ways of thriving in thesocial era.Show that this era creates newopportunities for yourorganization.
  25. 25. Examples
  26. 26. Obama election
  27. 27. Charity: Water
  28. 28. Micro-finance
  29. 29. What do these examples havein common?
  30. 30. They all... Work from bold purpose
  31. 31. They all... Work from bold purposeIdentify partners
  32. 32. They all... Work from bold purpose Create contagious contentIdentify partners
  33. 33. They all... Work from bold purpose Create contagious content Share practicesIdentify partners
  34. 34. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  35. 35. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  36. 36. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  37. 37. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  38. 38. Step 1
  39. 39. BELIEF Step 1 Work from bold purpose
  40. 40. BELIEF ACTION you can do that through... Crafting a provocative purpose statement, or Simplifying your organizational mission into one sentence, and Describe your vision of the future into one sentence.
  41. 41. BELIEF ACTION IMPACT and it will create...> A clear direction> A clear description of your mountaintop> A sense of shared purpose> Unity and camaraderie within the community> Ownership> Vested interest in the organization’s success> Enthusiastic support from inspired individuals
  42. 42. Our examplesworked from bold purpose
  43. 43. Obama election
  44. 44. Poverty is unnecessary. - Muhammad Yunus _
  45. 45. How do youwork from bold purpose to set direction? > Do you have a provocative purpose, mission, or vision statement? > Is it repeatable and memorable? > How often do you explicitly state how your day-to-day activities support your purpose?
  46. 46. Step 2
  47. 47. BELIEF Step 2 Identify partners
  48. 48. BELIEF ACTION you can do that through... Finding people who share your passion or who complement your purpose, for example social media influencers, journalists, partner organizations
  49. 49. BELIEF ACTION IMPACT and it will create... > A network or community, that can work together with you to achieve your purpose > A diversity of perspectives which help you tackle challenges in different ways > Interdisciplinary collaboration
  50. 50. Our examplesidentify partners
  51. 51. Obama election
  52. 52. How do you identify partners to create a network?> Who are your partners?> How do you connect them?> What platforms or technologies do you use?> What benefits have you seen from your partners collaborating?
  53. 53. Step 3
  54. 54. BELIEF Step 3Create contagious content
  55. 55. BELIEF ACTION you can do that through... stories symbols airwaves open source content
  56. 56. BELIEF ACTION IMPACT and it will create...> An emotionally engaged audience> Earned attention> A network effect> Evangelists among the community
  57. 57. Our examplescreated contagious content
  58. 58. Charity Water4. produce contagious content
  59. 59. The story of Rachelhttp://www.youtube.com/watch?v=nC_vXAF-pBM&feature=results_video
  60. 60. How do youcreate contagious content to spark conversation?> What content could you create?> What content could you curate?> How do you share content?> Who sees your content?
  61. 61. Step 4
  62. 62. BELIEF Step 4 Share practices
  63. 63. BELIEF ACTION you can do that through... Creating community guidelines and Articulating and living your values
  64. 64. BELIEF ACTION IMPACT and it will create... > Shared practices > Shared understanding > Common culture > Clear boundaries of what is acceptable and what isn’t > United way of working together
  65. 65. Our examplesshare practices
  66. 66. “Yes We Can” videohttp://www.youtube.com/watch?v=1yq0tMYPDJQ
  67. 67. 2. share cultural practices Charity Water > Water changes everything> Giving Water vs. Receiving Gifts
  68. 68. “We shall follow and advance the four principles of Grameen Bank:Discipline, Unity, Courage and Hard work in all walks of our lives.”
  69. 69. How do you share practices to establish culture?> Does your community have a shared understanding of how to work together?> Does your community have an expectation of what behavior is acceptable and what isn’t?
  70. 70. Our GOAL for today
  71. 71. Our GOAL for todayShow you ways of thriving in thesocial era.
  72. 72. Our GOAL for todayShow you ways of thriving in thesocial era.Show that this era creates newopportunities for yourorganization.
  73. 73. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  74. 74. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  75. 75. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  76. 76. Thriving in the social erameans...Work from bold purpose To set directionIdentify partners To create networksCreate contagious content To spark conversationShare practices To establish culture
  77. 77. They all... Work from bold purposeCreate contagiouscontent Share practicesIdentify partners
  78. 78. Thank you!Matthew Muñoz Nation Hahn Elizabeth AtkinsPartner and Director of Relationship ManagerChief Design Officer Engagement @ElizGraceAtkins@matthewmunoz @nationhahnmatt nation atkins@newkind.com @newkind.com @newkind.com
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