March 6, 2013           Universities in           the social era             New Kind             Nation Hahn, Director of...
Key New Kind FactsTuesday, March 5, 13
Key New Kind FactsTuesday, March 5, 13
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.htmlTuesday, March 5, 13
YOU ARE               The Annual Giving Director’s               Consortium  SOURCE http://cmcadigan.blogspot.com/2010/06/...
YOU ARE               The Annual Giving Director’s               Consortium       TODAY WE’LL DISCUSS HOW TO              ...
Tuesday, March 5, 13
OUR GOAL FOR TODAYTuesday, March 5, 13
OUR GOAL FOR TODAY      Discuss the best way to use      social mediaTuesday, March 5, 13
OUR GOAL FOR TODAY      Discuss the best way to use      social media      so your University can thrive in      the socia...
We live in the                social eraTuesday, March 5, 13
We live in the                social era       where groups of people        can make the most              impact.Tuesday...
the first internet revolution — access    people find choice                                   INFORMATIONTuesday, March 5, 13
the second internet revolution — create    people find a voice                                  INFORMATION                ...
today’s internet revolution — connect    people find each otherTuesday, March 5, 13
In the social era —    social media is a branding toolTuesday, March 5, 13
In the social era —    social media is a branding tool                       people use technology to makeTuesday, March 5...
In the social era —    social media is a branding tool                       people use technology to make                ...
In the social era —    social media is a branding tool                       people use technology to make                ...
In the social era —    social media is a branding tool                        people use technology to make               ...
In the social era —    social media is a branding tool                        people use technology to make               ...
In the social era —    social media is a branding tool                        people use technology to make               ...
In the social era —    social media is a branding tool                        people use technology to make               ...
In the social era —    social media is a branding tool                        people use technology to make               ...
WE’RE AWESOME!                                                                                                          yo...
We asked people about youTuesday, March 5, 13
SyracuseTuesday, March 5, 13
SyracuseTuesday, March 5, 13
How can you use social media?Tuesday, March 5, 13
Social media is not           Social media is       TRADITIONAL COMMUNICATIONS    AN ARCHITECTURE OF PARTICIPATION        ...
How can you use social media?              Discover            Create       ConnectTuesday, March 5, 13
Discover             SOURCE http://www.youtube.com/watch?v=c7SjvLceXgUTuesday, March 5, 13
Discover                Who is your community?                       ‣ What value can you provide to each other?          ...
Kate SpadeTuesday, March 5, 13
Text                       Kate SpadeTuesday, March 5, 13
Create             SOURCE http://www.youtube.com/watch?v=c7SjvLceXgUTuesday, March 5, 13
Create                Craft your message                       ‣ Build a narrative around your brand and mission          ...
Create                Suggested platforms                       ‣   Facebook — visual, human, holistic storytelling       ...
Kate Spade                          J. CrewTuesday, March 5, 13
Kate Spade                          J. CrewTuesday, March 5, 13
Kate Spade                          J. CrewTuesday, March 5, 13
Connect             SOURCE http://www.youtube.com/watch?v=c7SjvLceXgUTuesday, March 5, 13
Connect                Start conversations                       ‣ Share content that invites conversation                ...
Cory BookerSOURCE https://twitter.com/CoryBooker                                        MAYOR OF NEWARK, NEW JERSEYTuesday...
Tuesday, March 5, 13
SOURCE sourceTuesday, March 5, 13
SOURCE sourceTuesday, March 5, 13
How can you use social media?              Discover           Create               Connect            > Who is your    > S...
Tuesday, March 5, 13
OUR GOAL FOR TODAYTuesday, March 5, 13
OUR GOAL FOR TODAY     Discuss the best way to use     social media in annual givingTuesday, March 5, 13
OUR GOAL FOR TODAY     Discuss the best way to use     social media in annual giving     so your organizations and our    ...
Thank you!                         Nation Hahn                         Director of Engagement                         @nat...
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Presentation for the Annual Giving Directors Conference on March 6, 2013.

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#AGDC Presentation

  1. 1. March 6, 2013 Universities in the social era New Kind Nation Hahn, Director of EngagementTuesday, March 5, 13
  2. 2. Key New Kind FactsTuesday, March 5, 13
  3. 3. Key New Kind FactsTuesday, March 5, 13
  4. 4. SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.htmlTuesday, March 5, 13
  5. 5. YOU ARE The Annual Giving Director’s Consortium SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.htmlTuesday, March 5, 13
  6. 6. YOU ARE The Annual Giving Director’s Consortium TODAY WE’LL DISCUSS HOW TO Discuss how to drive awareness in the social era Feel free to tweet: #AGDC / @nationhahn SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.htmlTuesday, March 5, 13
  7. 7. Tuesday, March 5, 13
  8. 8. OUR GOAL FOR TODAYTuesday, March 5, 13
  9. 9. OUR GOAL FOR TODAY Discuss the best way to use social mediaTuesday, March 5, 13
  10. 10. OUR GOAL FOR TODAY Discuss the best way to use social media so your University can thrive in the social eraTuesday, March 5, 13
  11. 11. We live in the social eraTuesday, March 5, 13
  12. 12. We live in the social era where groups of people can make the most impact.Tuesday, March 5, 13
  13. 13. the first internet revolution — access people find choice INFORMATIONTuesday, March 5, 13
  14. 14. the second internet revolution — create people find a voice INFORMATION INFORMATION INFORMATION INFORMATIONTuesday, March 5, 13
  15. 15. today’s internet revolution — connect people find each otherTuesday, March 5, 13
  16. 16. In the social era — social media is a branding toolTuesday, March 5, 13
  17. 17. In the social era — social media is a branding tool people use technology to makeTuesday, March 5, 13
  18. 18. In the social era — social media is a branding tool people use technology to make human connectionsTuesday, March 5, 13
  19. 19. In the social era — social media is a branding tool people use technology to make human connections people work with each otherTuesday, March 5, 13
  20. 20. In the social era — social media is a branding tool people use technology to make human connections people work with each other when they share a common passionTuesday, March 5, 13
  21. 21. In the social era — social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power toTuesday, March 5, 13
  22. 22. In the social era — social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power to amplify their messageTuesday, March 5, 13
  23. 23. In the social era — social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power to amplify their message people share informationTuesday, March 5, 13
  24. 24. In the social era — social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power to amplify their message people share information to hold institutions accountableTuesday, March 5, 13
  25. 25. WE’RE AWESOME! you suck you suck you suck you suck you suck you suck you suck suck sucksuck you you you you suck you suck you suck you suck you suck you suck you suckTuesday, March 5, 13
  26. 26. We asked people about youTuesday, March 5, 13
  27. 27. SyracuseTuesday, March 5, 13
  28. 28. SyracuseTuesday, March 5, 13
  29. 29. How can you use social media?Tuesday, March 5, 13
  30. 30. Social media is not Social media is TRADITIONAL COMMUNICATIONS AN ARCHITECTURE OF PARTICIPATION ‣ “Just” social ‣ Conversation ‣ One-way communication ‣ Connection ‣ A fad ‣ Relevance ‣ Busy work ‣ Storytelling ‣ Private ‣ Brand as reputation ‣ In a vacuum ‣ Human ‣ Dry ‣ An invitation to connect ‣ YoungTuesday, March 5, 13
  31. 31. How can you use social media? Discover Create ConnectTuesday, March 5, 13
  32. 32. Discover SOURCE http://www.youtube.com/watch?v=c7SjvLceXgUTuesday, March 5, 13
  33. 33. Discover Who is your community? ‣ What value can you provide to each other? ‣ How do you and your community relate to one other? How do you engage in other words? What is your brand? ‣ How does that brand look, act, and feel? ‣ What can you celebrate?Tuesday, March 5, 13
  34. 34. Kate SpadeTuesday, March 5, 13
  35. 35. Text Kate SpadeTuesday, March 5, 13
  36. 36. Create SOURCE http://www.youtube.com/watch?v=c7SjvLceXgUTuesday, March 5, 13
  37. 37. Create Craft your message ‣ Build a narrative around your brand and mission Build a presence ‣ Use an editorial calendar for consistent updates ‣ Tailor content to suit each platform’s culture Tell stories ‣ Use multimedia ‣ Share your stories and stories from the community ‣ Tie each story to your brand messageTuesday, March 5, 13
  38. 38. Create Suggested platforms ‣ Facebook — visual, human, holistic storytelling ‣ Twitter — real-time updates, news and advice ‣ LinkedIn — professional connections, share value ‣ Tumblr — visual storytelling ‣ Instagram — powerful images (connect to Facebook) ‣ Email — content digests, invitation to connectTuesday, March 5, 13
  39. 39. Kate Spade J. CrewTuesday, March 5, 13
  40. 40. Kate Spade J. CrewTuesday, March 5, 13
  41. 41. Kate Spade J. CrewTuesday, March 5, 13
  42. 42. Connect SOURCE http://www.youtube.com/watch?v=c7SjvLceXgUTuesday, March 5, 13
  43. 43. Connect Start conversations ‣ Share content that invites conversation ‣ Ask your community for opinions, ideas, and stories ‣ Listen and respond to your community Amplify impact ‣ Be a microphone for the community’s successes ‣ Create community heroes ‣ Act as a catalyst for change Learn, adjust, and repeat ‣ Note what works and what doesn’t ‣ Take feedback into accountTuesday, March 5, 13
  44. 44. Cory BookerSOURCE https://twitter.com/CoryBooker MAYOR OF NEWARK, NEW JERSEYTuesday, March 5, 13
  45. 45. Tuesday, March 5, 13
  46. 46. SOURCE sourceTuesday, March 5, 13
  47. 47. SOURCE sourceTuesday, March 5, 13
  48. 48. How can you use social media? Discover Create Connect > Who is your > Start conversations > Craft your message community? > Amplify impact > Build your presence > What is your > Learn, adjust and > Tell stories brand? repeat > Use the right platformsTuesday, March 5, 13
  49. 49. Tuesday, March 5, 13
  50. 50. OUR GOAL FOR TODAYTuesday, March 5, 13
  51. 51. OUR GOAL FOR TODAY Discuss the best way to use social media in annual givingTuesday, March 5, 13
  52. 52. OUR GOAL FOR TODAY Discuss the best way to use social media in annual giving so your organizations and our state can thrive in the social eraTuesday, March 5, 13
  53. 53. Thank you! Nation Hahn Director of Engagement @nationhahn nation@newkind.comTuesday, March 5, 13

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