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Market research report
 

Market research report

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    Market research report Market research report Presentation Transcript

    • EXCLUSIVE REPORT ON Buying PreferenceAt Bangalore Shopping Mall NewGate India Hyderabad, Andhra Pradesh- 500038 Website: www.newgate.in Email: contact@newgate.in Slideshare URL : http://www.slideshare.net/newgateindia
    • Alliance University School of Business Bangalore: 23rd June 2011 BATCH 2010-2011 TERM-7 MARKET RESEARCH Buying Preference in Shopping Malls 2011-June, 1st Edition © Copyright by Sunam Pal
    • Alliance University School of Business Bangalore: 23rd June 2011 Video & Music by: SUNAM PAL Survey by: SUNAM PAL CHANDRADEEP Supervised by: Dr. Prasanna Mohan Raj M 2011-June, 1st Edition © Copyright by Sunam Pal
    • Alliance University School of Business Bangalore: 23rd June 2011 A survey was done in Bangalore To Know buying pattern at various Shopping Mall 2011-June, 1st Edition © Copyright by Sunam Pal
    • Buying Preference in Shopping Malls2011-June, 1st Edition © Copyright by Sunam Pal
    • Alliance University School of Business Bangalore: 23rd June 2011 Survey Target GroupWe mainly Targeted• IT ENGINEERS• PROFESSIONALS• COLLEGE STUDENTS• MBA STUDENTS• HOME MAKERS• ACADEMICIANS 2011-June, 1st Edition © Copyright by Sunam Pal
    • AGE GROUP SURVEYED Below 18 0 0% 18-20 0 0% 20-25 24 83% 25-30 5 17% above 30 0 0% Our main targets were people between age group of 20-30 Years2011-June, 1st Edition © Copyright by Sunam Pal
    • GENDERMALE 79%FEMALE 21% 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Bangalore has the highest working youth group Facts about Bangalore Bangalore is the only city in India whose spending power is growing by 2 digit per year. Highest economy growth rate from 1990-2010 Bangalore, 57.3% of people spend more then what they actually earn through credit cards Bangalore,11.8% spending is just made on credits.
    • As per surveyAverage Stay In Bangalore 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SPACE LAYOUT Vs. DISPLAY LAYOUT 48% 25% 27% Preferred Preferred No answer Space layout Display layout
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SERVICE LEVEL Vs. DISPLAY LAYOUT 59% 06% 35% Preferred Preferred No answer Service level Display layout
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE FORUM MALL GARUDA MALL 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE CENTRAL MALL
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Mall where people visit very frequently, but end up buying nothing or very less compared to others… FORUM MALL Mall having higher turnover then MANTRI MALL GARUDA MALL The mall recorded highest growth rate in 2009-2010 CENTRAL MALL
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Hang around with friends in a shopping Mall Of People believe that scope to hang around with friends make 76 % them visit shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Having food in a shopping Mall Of People believe that having food does not make 59 % them visit shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALOREGOPALAN MALL MEENAKSHI MALL 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE MANTRI MALL 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Largest Mall in India………… MANTRI MALL The only mall that started cinema Multiplex of its own brand………. GOPALAN running GOPALAN CINEMAS Latest Mall that have shown a great foot fall in Bangalore…… ROYAL MEENAKSHI MALL
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Watching Movie in a shopping Mall Of People believe that watching a movie in multiplex 73 % make them visit shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Parking space is important in a shopping mall 34 % 52 % Strongly Agree Agree
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALOREFOOD WORLD FOOD BAZAAR BIG BAZAAR
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MALLS IN BANGALORE SHOPPERS STOP TOTAL MALL 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 RELIANCE MART RELIANCE FRESH 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Customer’s No.1 every day low price, daily shopping brand…….. BIG BAZAAR India’ No.1 premium shopping brand….. SHOPPERS STOP The two brands of the same FORTUNE GROUP are cannibalizing each other FOOD WORLD & FOOD BAZAAR
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Place to sit is important in a shopping mall 34 % 48 % Strongly Agree Agree
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Service help desk is important in a shoppingmall 21 % 45 % Strongly Agree Agree
    • FOOT FALL at MALLSFORUM MALL 86%GARUDA MALL 84%CENTRAL 76%GOPALAN 59%MANTRI 59%MEENAKSHI 41%SHOPPERS STOP 83%BIG BAZAAR 91%FOOD BAZAAR 62%RELIANCE MART 52%RELIANCE FRESH 69%TOTAL MALL 76%Other 17% 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Which shopping mall people visit very often………. In BANGALORE 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 TOP In Bangalore……………… 2011-June, 1st Edition © Copyright by Sunam Pal
    • BEST SHOPPING MALL In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 76% CENTRAL MALL
    • BEST SHOPPING MALL In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 83% SHOPPERS TOP 4
    • BEST SHOPPING MALL In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 84% GARUDA MALL 3
    • BEST SHOPPING MALL In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 85% FORUM MALL
    • BEST SHOPPING MALL In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 91% BIG BAZAAR
    • FOOT FALL2011-June, 1st Edition © Copyright by Sunam Pal
    • 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Mantri Mall doesn’t come under TOP-5, and is ranked 6. Gopalan Mall Is leading Meenakshi Mall in terms of by 11% Reliance mart has lower foot fall then that of its sister brand Reliance Fresh Reliance Fresh is rapidly capturing the market shares of food Bazaar. 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of Background & lightingin a shopping Mall Of People believe that Background & lighting is important 79 % inside a shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of space to walk in a shopping Mall Of People believe that sufficient space to walk is important inside 96 % a shopping mall2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Favorite Shopping Center In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 TOP YOUR FAVORITE SHOPPING CENTER In Bangalore………………
    • Favorite Shopping Center In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 YOUR FAVOURITE MALL 17% GARUDA MALL 3
    • Favorite Shopping Center In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 YOUR FAVOURITE MALL 24% CENTRAL MALL
    • Favorite Shopping Center In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 YOUR FAVOURITE MALL 31% FORUM MALL
    • YOUR FAVORITE MALLOTHER 7%GOPALAN 0%GARUDA 17%MEENAKSHI 7%SHOPPERS 7%STOPCENTRAL 24%MANTRI 7%TOTAL 0%FORUM MALL 31% 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Trade shows in a shopping Mall Of People believe that Trade shows does not make them visit 68 % shopping mall 2011-June, 1st Edition © Copyright by Sunam Pal
    • FREQUENCY OF VISITING MALL 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of Ease of security checkin a shopping Mall Of People believe that easy of security check is important inside a 75 % shopping mall
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of space between dinning tablesin a shopping Mall Of People believe that space between dining tables in restaurant is 76 % important inside a shopping mall
    • With whom people prefer going to a mall2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEY ON CINEMA MULTIPLEX 2011-June, 1st Edition © Copyright by Sunam Pal
    • 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Bangalore has highest no of Pubs in Asia Facts about Bangalore Bangalore has highest number of cigarette smokers in India. Bangalore University has highest number of students & doctors going Abroad Bangalore has the highest number of 2- wheelers in the world 2011-June, 1st Edition © Copyright by Sunam Pal*+-
    • Multiplex Foot FallPVR 83%INOX 69%VISION 38%CINEPOLIS 45%FUN 41%CINEMASGOPALAN 40%CINEMASOther 14% 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of Combo offer Ticket + food in aCinema Multiplex Of People believe that Combo offer Ticket + food is NOT 58 % important in Cinema Multiplex
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of Sit distance from screen in aCinema Multiplex Of People believe that Distance from screen is important in 94 % Cinema Multiplex
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MULTIPLEX IN BANGALORE PVR CINEMAS INOX
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Only Multiplex that has gold class having world class electronic cushions with all days running 3D cinemas costing tickets 750/- to 1000/- PVR CINEMA First cinema multiplex having splitting sound audio System where speakers would act independently INOX Has been offering economic class for average income level people, cutting 40% of its cost. VISION CINEMAS
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of Screen Size in a CinemaMultiplex Of People believe that screen size is important in 78 % Cinema Multiplex
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011Importance of Sound Quality in a CinemaMultiplex Of People believe that sound quality is 91 % important in Cinema Multiplex
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MULTIPLEX IN BANGALOREVISION BIG CINEMASCINEMAS FUN CINEMAS
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 SURVEYS ON……..TOP MULTIPLEX IN BANGALOREGOPALAN CIINEMA CINEPOLIS URVASHI
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 The cinemas multiplex that works entirely on the module of screen set to compete with PVR. GOPALAN CINEMASCinema Multiplex that has come with variance likeEconomic, Gold to compete with PVR & has adoptedaudio system to meet INOX standards CINEPOLIS Cheapest possible cinema hall in Bangalore with standard maintained URVASHI
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Most preferred Multiplex In BANGALORE 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 TOP In Bangalore……………… 2011-June, 1st Edition © Copyright by Sunam Pal
    • Most preferred Multiplex In BANGALORE
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 41% FUN CINEMA 3
    • Most preferred Multiplex In BANGALORE 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 69 % INOX
    • Most preferred Multiplex In BANGALORE2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 83% PVR
    • SURVEY MULTIPLEX2011-June, 1st Edition © Copyright by Sunam Pal
    • 2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 Gopalan & Cinepolis has been on price wars for couple of months PVR runs 11 screens at a time in Forum FUN cinema gets major part of its revenue from food stalls. Avtaar 3D cinema was shown for 1 year 3 months in PVR GOLD CLASS2011-June, 1st Edition © Copyright by Sunam Pal
    • ALLIANCE UNIVERSITY ,BANAGLORE DATE:23rd June 2011 GOPALAN Vs. CINEMAPOLIS 49% 17% 34% Preferred Preferred Had No answer Gopalan Cinepolis
    • Thank You
    • Alliance University School of Business Bangalore: 23rd June 2011 Video & Music by: SUNAM PAL Survey by: SUNAM PAL CHANDRADEEP Supervised by: Dr. Prasanna Mohan Raj M 2011-June, 1st Edition © Copyright by Sunam Pal