Denis Kotlar, Renzoo @ 7 minutes presentation at TMT.Ventures'08 Zagreb


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Denis Kotlar, Renzoo - presentation from the '7 minutes contest' at TMT.Ventures'08 Zagreb ( by New Europe Events)

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Denis Kotlar, Renzoo @ 7 minutes presentation at TMT.Ventures'08 Zagreb

  1. 1. <ul><li>Speaker: Denis Kotlar , M.Sc. EE </li></ul><ul><ul><li>CEO of Envox d.o.o. and Renzoo Ltd </li></ul></ul><ul><ul><li>Serial entrepreneur, 17 years of experience in running ICT companies, Renzoo is the 4th company </li></ul></ul>Renzoo is a Google AdWords-like mobile buzz marketing service for small (long tail) advertisers and marketing agencies which enables them to create and run various mobile campaigns in the matter of minutes
  2. 2. <ul><li>Secured 485 KEUR for Renzoo R&D (70% comes from BICRO Croatia as a conditional loan, rest from the existing Envox d.o.o. operation) </li></ul><ul><li>Non-profitable, R&D in final stage (closed Beta) </li></ul><ul><li>Number of pilot campaigns have been run in Croatia </li></ul><ul><li>In talks with the regional mobile operator for possible partnership / licensing </li></ul><ul><li>Renzoo Ltd registered as UK company with office in London </li></ul>Achievements to date
  3. 3. Management Team <ul><li>Denis Kotlar, CEO </li></ul><ul><ul><li>Founder of Nexus d.o.o., Envox d.o.o., Alterbox </li></ul></ul><ul><ul><li>Co-founder Envox Group AB (, Sweden (VC-backed: Servisen, Intel Capital, IT Provider, Northzone, Eqvitec, Cubera) </li></ul></ul><ul><ul><li>Successful exit from Envox Group AB </li></ul></ul><ul><li>Martin Vladic, CTO </li></ul><ul><ul><li>Ex-Chief Architect of Envox Group AB R&D </li></ul></ul><ul><ul><li>Highly skilled in C/C++ programming, Web technologies, team leading </li></ul></ul><ul><li>Kruno Martinovic, COO </li></ul><ul><ul><li>A high profile IT professional with 20 years of international experience across both, Europe and the US </li></ul></ul><ul><ul><li>Before joining Renzoo worked as an independent IT consultant </li></ul></ul><ul><ul><li>Some of his clients include CSFB, Ing Barings, Lloyd’s of London, Intel, NCR, MTV </li></ul></ul>
  4. 4. Consumer portal Campaign reporting <ul><li>Web service for small advertisers (SME) and agencies that want to promote their products / services / events to consumers through their mobile phones </li></ul><ul><li>Benefits: High ROI, higher response rate, easy and quick to create, run and monitor mobile campaigns </li></ul><ul><li>Advertisers can create complete campaigns by themselves without professional help and with very small marketing budgets </li></ul><ul><li>Support for special type of campaigns which leverages personal recommendations in order to increase visibility and viral spread </li></ul>Product / Service Campaign creation
  5. 5. Target Market <ul><li>End customers : small advertisers (SME) and agencies with limited marketing budgets and resources, </li></ul><ul><li>Partnerships / affiliates: mobile operators, service providers whose business model is advertising </li></ul><ul><li>Market: </li></ul><ul><ul><li>Croatia </li></ul></ul><ul><ul><li>Initial commercial focus on the UK </li></ul></ul><ul><ul><li>Expansion to the Europe and Middle East market </li></ul></ul><ul><li>Potential : global market for mobile marketing and advertising will grow to about $13.9 billion in 2011 at 56% growth annually ( source: eMarketer ) </li></ul><ul><li>Competition : Admob (US), FlyTxt (UK), Wapple (UK), mGinger (India), Mobivity (US), Google mobile Adwords (US) </li></ul>
  6. 6. Trading History & Forecast <ul><li>Paid service with the attractive flat fee per campaign plus revenue from total messages sent out </li></ul><ul><li>Forecast based on: </li></ul><ul><ul><li>Average No. of messages per campaign: 1,000 </li></ul></ul><ul><ul><li>Average revenue per campaign: €200 </li></ul></ul><ul><ul><li>Revenue share for affiliate: 60% </li></ul></ul>€’ 000s Y/E (x) 200 9F 20 10F 20 11 F 20 12 F 201 3 F Sales 770 1 , 930 5 , 780 11 , 560 19 , 650 Gross Profit 610 1 , 500 4 , 450 8 , 780 14 , 740 Net Profit -470 100 1 , 750 4 , 170 7 , 690 Customers Nos. 160 400 880 1 , 672 2 , 843
  7. 7. <ul><li>2nd round of investment at approx 1MEUR for: </li></ul><ul><ul><li>product launch, </li></ul></ul><ul><ul><li>Sales & Marketing and </li></ul></ul><ul><ul><li>further product development </li></ul></ul><ul><li>Pre-money valuation: approx. 2MEUR </li></ul><ul><li>33% to new investors </li></ul><ul><li>Expectation from an international investor: help with the networking and business development in the region </li></ul><ul><li>Possible exists: </li></ul><ul><ul><li>through a strategic acquisition </li></ul></ul><ul><ul><li>possible listing on a secondary stock exchange market </li></ul></ul>Investment Proposition