Marketing Yourself

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The hardest part of being an independent contractor is not knowing when your next job might come along or who your next employer might be. Although this presentation is intended for film and media technicians, any independent contractor might find useful tips that apply to their profession.

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Marketing Yourself

  1. 1. Marketing Your Skills Prepared by John M. Grace, Film and TV InstructorDATA Charter HS, Albuquerque, NM
  2. 2. Marketing Your Skills• If you want to work, You need to do Marketing
  3. 3. Marketing Your Skills• If you want to work, You need to do Marketing- No one else is going to do it for you…
  4. 4. Marketing Your Skills• If you want to work, You need to do Marketing- No one else is going to do it for you… Here are some basic suggestions for marketing yourself
  5. 5. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records Many independent contractors get into trouble because they fail to keep accurate records and to make regular tax payments. Don’t save all contributions for the end of the year or you may be subject to penalties and interest.
  6. 6. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license
  7. 7. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license With a business license, your employer will pay you your wages without deductions but you will have to file your own taxes on a timely basis
  8. 8. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or -
  9. 9. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or - • You can work as a freelancer
  10. 10. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or - • You can work as a freelancerAs a freelancer, your employer will make standard deductions form your wages based on the number of exemptions you claim. Please consult a tax professional to decide which is best for you
  11. 11. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or - • You can work as a freelancer – You need 4 basic tools for success
  12. 12. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or - • You can work as a freelancer – You need 4 basic tools for success • Reliable Transportation
  13. 13. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or - • You can work as a freelancer – You need 4 basic tools for success • Reliable Transportation • A Cellular Telephone
  14. 14. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or - • You can work as a freelancer – You need 4 basic tools for success • Reliable Transportation • A Cellular Telephone • An Email Address +
  15. 15. Marketing Your Skills• You are an Independent Contractor – You need to keep good financial records • You can get a business license - or - • You can work as a freelancer – You need 4 basic tools for success • Reliable Transportation • A Cellular Telephone • An Email Address + • A Business Card
  16. 16. Marketing Your Skills• There are 5 basic ways to market yourself
  17. 17. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé (Known in Britain as a Curriculum Vitae)
  18. 18. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé • Include:
  19. 19. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé • Include: Name and Contact Information
  20. 20. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé • Include: Name and Contact Information Objective (i.e. seeking employment in the entertainment industry)
  21. 21. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé • Include: Name and Contact Information Objective (i.e. seeking employment in the entertainment industry) Education (also list training and certifications)
  22. 22. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé • Include: Name and Contact Information Objective (i.e. seeking employment in the entertainment industry) Education (also list training and certifications) Work Experience (relevant to the objective)
  23. 23. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé • Include: Name and Contact Information Objective (i.e. seeking employment in the entertainment industry) Education (also list training and certifications) Work Experience (relevant to the objective) References (or say: Available on Request)
  24. 24. Marketing Your Skills• There are 5 basic ways to market yourself #1 Create a Résumé • Include: Name and Contact Information Objective (i.e. seeking employment in the entertainment industry) Education (also list training and certifications) Work Experience (relevant to the objective) References (or say: Available on Request) Skills or Interests (list anything that will give you an edge over someone with similar skills)
  25. 25. Marketing Your Skills• There are 5 basic ways to market yourself #2 Assemble a Show Reel
  26. 26. Marketing Your Skills• There are 5 basic ways to market yourself #2 Assemble a Show Reel • Your reel should only include highlights of your best work – not complete projects.
  27. 27. Marketing Your Skills• There are 5 basic ways to market yourself #2 Assemble a Show Reel • Your reel should only include highlights of your best work – not complete projects. • Reels and should be between 3 and 10 minutes in length. see: creativecow.net
  28. 28. Marketing Your Skills• There are 5 basic ways to market yourself #2 Assemble a Show Reel • Your reel should only include highlights of your best work – not complete projects. • Reels and should be between 3 and 10 minutes in length. see: creativecow.net • Include: Your name and craft specialty at the beginning and at the end and include your contact info in case the reel becomes separated from your résumé.
  29. 29. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence
  30. 30. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain a listing on IMDB
  31. 31. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain a listing on IMDB – The Internet Movie DataBase is the resource most producers will use to verify your work. You receive IMDB Credits from all features, short films and TV Shows you work on as long as they are posted by a producer or are entered in a film festival through “Without a Box” (also owned by IMDB). It is up to you to consolidate your listings and to add your name to projects that are registered.
  32. 32. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain an IMDB Listing • Create and Maintain a Facebook Page
  33. 33. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain an IMDB Listing • Create and Maintain a Facebook Page – Remember to “keep it professional.” Many producers check for Facebook postings to gauge the professionalism of potential employees. That photo you posted of last weekend’s party might have seemed like a good idea at the time…
  34. 34. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain an IMDB Listing • Create and Maintain a Facebook Page – Remember to “keep it professional” • Create a YouTube or Vimeo Account
  35. 35. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain an IMDB Listing • Create and Maintain a Facebook Page – Remember to “keep it professional” • Create a YouTube or Vimeo Account – Post only videos that show your talents not that shaky and poorly lighted video of your girlfriend’s cat climbing the curtains.
  36. 36. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain an IMDB Listing • Create and Maintain a Facebook Page – Remember to “keep it professional” • Create a YouTube or Vimeo Account – Post only videos that show your talents – Vimeo has higher video quality and it is generally perceived as more professional
  37. 37. Marketing Your Skills• There are 5 basic ways to market yourself #3 Create an Internet Presence • Create and Maintain an IMDB Listing • Create and Maintain a Facebook Page – Remember to “keep it professional” • Create a YouTube or Vimeo Account – Post only videos that show your talents • Purchase a Domain Name and Create your own Website with videos, etc. – Try to get YOURNAME.com
  38. 38. Marketing Your Skills• There are 5 basic ways to market yourself #4 Build a Network
  39. 39. Marketing Your Skills• There are 5 basic ways to market yourself #4 Build a Network • Complete the old adage “It’s not what you know, _______________________” -
  40. 40. Marketing Your Skills• There are 5 basic ways to market yourself #4 Build a Network • Complete the old adage “It’s not what you know, _______________________” - this is more true today than ever before
  41. 41. Marketing Your Skills• There are 5 basic ways to market yourself #4 Build a Network • Complete the old adage “It’s not what you know, _______________________” - this is more true today than ever before • Attend industry functions, union and guild meetings, and film festivals to meet and network with other film professionals
  42. 42. Marketing Your Skills• There are 5 basic ways to market yourself #4 Build a Network • Complete the old adage “It’s not what you know, _______________________” - this is more true today than ever before • Attend industry functions, union and guild meetings, and film festivals to meet and network with other film professionals • Collect contacts and then keep in touch - if you are in their minds you get the work
  43. 43. Marketing Your Skills• There are 5 basic ways to market yourself #5 Advertise
  44. 44. Marketing Your Skills• There are 5 basic ways to market yourself #5 Advertise • List yourself with online crew resources like state and city film offices or crewing companies like crewconnection.com, crewscontrol.com or maslowmedia.com
  45. 45. Marketing Your Skills• There are 5 basic ways to market yourself #5 Advertise • List yourself with online crew resources like state and city film offices or crewing companies like crewconnection.com, crewscontrol.com or maslowmedia.com • Hire an agent. This works best if you are in one of the major markets like LA or NY
  46. 46. Marketing Your Skills• There are 5 basic ways to market yourself #5 Advertise • List yourself with online crew resources like state and city film offices or crewing companies like crewconnection.com, crewscontrol.com or maslowmedia.com • Hire an agent. This works best if you are in one of the major markets like LA or NY • Pay for a listing on an online resource like mandy.com or productionhub.com
  47. 47. Marketing Your SkillsAnd the most important piece of advice:
  48. 48. Marketing Your SkillsAnd the most important piece of advice:• Be Persistent!
  49. 49. Marketing Your SkillsAnd the most important piece of advice:• Be Persistent! – People get hired when they are persistent.
  50. 50. Marketing Your SkillsAnd the most important piece of advice:• Be Persistent! – People get hired when they are persistent. – If you keep calling, sooner or later you will call at just the right time – perhaps right when they are booking the crew for a production.
  51. 51. Marketing Your SkillsAnd the most important piece of advice:• Be Persistent! – People get hired when they are persistent. – If you keep calling, sooner or later you will call at just the right time – perhaps right when they are booking the crew for a production. – Drop in to their offices - if you are in the right place at the right time, you’ll get the job.
  52. 52. Marketing Your SkillsAnd the most important piece of advice:• Be Persistent! – People get hired when they are persistent. – If you keep calling, sooner or later you will call at just the right time – perhaps right when they are booking the crew for a production. – Drop in to their offices - if you are in the right place at the right time, you’ll get the job. – Never pass up work – the opportunity might not come your way again.
  53. 53. Marketing Your SkillsGood luck, and please be safe out there. The Film Industry provides many exciting and fulfilling career opportunities but no film is worth dying over. If you feel your safety is being compromised, speak up. If they fire you, another opportunity always comes along.

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