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Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
Constantine Roussos - building a community around your TLD
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Constantine Roussos - building a community around your TLD

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  • 1. How to successfully build a Community around your TLD By Constantine Roussos MyTLD.com / .MUSIC Email: constantine@mytld.com Twitter: @mus http://music.us http://twitter.com/mus http://facebook.com/dotmusic http://myspace.com/musicextension
  • 2. Why launch a Community TLD?
  • 3. Serve Community
  • 4. Benefit Community
  • 5. Represent Community
  • 6. Shared Core Values
  • 7. Value Proposition
  • 8. Shared Value
  • 9. Differentiation
  • 10. Sustainable
  • 11. Innovative
  • 12. Integrated
  • 13. Consistent
  • 14. Competitive Advantage
  • 15. Make Difference that Truly Matters
  • 16. Intent
  • 17. Proof of Concept
  • 18. Demand
  • 19. What problems are you solving?
  • 20. What PROBLEMS are you solving?
  • 21. Official websites
  • 22. VanHalen.comBruceSpringsteen.com
  • 23. Van-Halen.comBruceSpringsteen.net
  • 24. Queen.com Prince.com Kiss.com Eagles.com JustinBieber.com Nirvana.com Police.comSoundgarden.com
  • 25. Queen.music Prince.music Kiss.music Eagles.music JustinBieber.music Nirvana.music Police.musicSoundgarden.music
  • 26. Consistent
  • 27. Trustworthy
  • 28. Branded
  • 29. Intuitive
  • 30. What problems are you REALLY solving?
  • 31. Intellectual Property
  • 32. Piracy
  • 33. Malicious Behavior
  • 34. LosersMusic CommunityMusic Consumers
  • 35. WinnersSearch Engines Pirates
  • 36. What PROBLEMS are you REALLY solving?
  • 37. TrustCredibility Safety
  • 38. Authority
  • 39. .COM vs .MUSIC .MUSIC .COMVerified Industry Standard YES NOTrusted YES NOBranded YES NONetwork Effect [Community] YES NOSearch Engine Optimization YES NOPrice LOW LOW
  • 40. Industry Standard
  • 41. Not Easy
  • 42. CommunityParticipation
  • 43. How to accomplish this
  • 44. Open
  • 45. Transparent
  • 46. Track Record
  • 47. Team
  • 48. Technology
  • 49. Solutions to problems
  • 50. Vanity extension not enough
  • 51. Earn Trust
  • 52. Policies serving community
  • 53. Strategy Statement
  • 54. .MUSIC Strategy StatementThe ONLY Top-Level Domain (TLD) representingand connecting the GLOBAL music industry. Byserving as an INDUSTRY-VERIFIED badge,.MUSIC will become the INDUSTRY-STANDARDBRANDED domain for OFFICIAL music websites
  • 55. What does it mean?To VERIFY that the RIGHTFUL music entitiesOWN their domain name. This ensures there isTRUST, CREDIBILITY and SAFETY in the.MUSIC network of websites.
  • 56. Financial Value PropositionSafe haven for legal consumptionMonies flow to music communityMusic consumers increased willingness toengage and pay
  • 57. Community Buzzwords• Transparency• Relationships• Viral• Authenticity• Accountability• Conversation
  • 58. Community Realities• Believability vs. Transparency• Collaboration vs. Relationships• Engagement vs. Viral• Trust vs. Authenticity• Shared Values vs. Accountability• Participation vs. Conversation
  • 59. Community Participation• Multi-stakeholder• Fair representation• Clearly defined role• Benefits community
  • 60. Milestones• Search engine• Social Media• Media Mentions• Community participation
  • 61. Actionable Measurement
  • 62. Key Performance Indicators
  • 63. Strategy Execution
  • 64. Value propositionStrategyShared ValueExecution
  • 65. “www” TLD Triangle by MyTLD Why W – Why (Purpose) W – What (Value) HOW W – Who (Target) What Who How = Strategy
  • 66. Most Significant CriticalSuccess Factor for Creating(i) Innovation(ii) Shared Value(iii) Sustainable Profitability
  • 67. Achieve Success by Creating Scarcity Desirable Convenient Monetizable
  • 68. What PROBLEMS are you REALLY solving?
  • 69. How to successfully build a Community around your TLD By Constantine Roussos MyTLD.com / .MUSIC Email: constantine@mytld.com Twitter: @mus http://music.us http://twitter.com/mus http://facebook.com/dotmusic http://myspace.com/musicextension

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