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What are the basic principles in visual design? What is the psychology behind the eye? Knowing these principles will help you make good decisions when creating logos, symbols and layouts for use in ...

What are the basic principles in visual design? What is the psychology behind the eye? Knowing these principles will help you make good decisions when creating logos, symbols and layouts for use in print or web media.

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  • History of NDSHistory of 3c21 Design

Designprinciples Designprinciples Presentation Transcript

  • Principles of Visual Design
    Sonia Davis Gutiérrez
    Designer and educator
    New Design School/Center, Co-founder and president
    3c21 Design, principal
  • Gestalt
    Gestalt means a unified or meaningful whole
    Gestalt Psychology, founded by Max Wertheimer
  • Gestalt Principles for Design
    Figure Ground
    Anomaly
    Closure: Continuation, Completion
    Similarity
    Proximity
    View slide
  • Figure Ground
    Positive/Negative Space
    White/Black
    Background/Foreground
    View slide
  • Figure Ground
  • Anomaly
    Unique
    Stands out
    Attracts your eye
  • Anomaly
  • Closure
    Continuation, Completion
    Eye and brain fills in the gap
    Connecting the dots
    Brain fun!
    Eye time!
  • Closure
  • Similarity
    Those things that are alike build a visual story
    This is happening in the background all the time
    Harmony. Music.
  • Similarity
  • Proximity
    Those things that are close to one another; related
    You can create groups and subgroups
    Increase space between object, less association
    Decrease space between objects, more association
  • Proximity
  • Thank you! Questions?sonia@newdesignschool.org | twitter: newdesignschoolfacebook, linkedin: Sonia Davis Gutierrez | New Design School
    Sonia Davis Gutiérrez
    Designer and educator
    New Design School/Center, Co-founder and president
    3c21 Design, principal