Your SlideShare is downloading. ×
0
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Designprinciples
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Designprinciples

1,285

Published on

What are the basic principles in visual design? What is the psychology behind the eye? Knowing these principles will help you make good decisions when creating logos, symbols and layouts for use in …

What are the basic principles in visual design? What is the psychology behind the eye? Knowing these principles will help you make good decisions when creating logos, symbols and layouts for use in print or web media.

Published in: Design, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,285
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
42
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • History of NDSHistory of 3c21 Design
  • Transcript

    • 1. Principles of Visual Design
      Sonia Davis Gutiérrez
      Designer and educator
      New Design School/Center, Co-founder and president
      3c21 Design, principal
    • 2. Gestalt
      Gestalt means a unified or meaningful whole
      Gestalt Psychology, founded by Max Wertheimer
    • 3. Gestalt Principles for Design
      Figure Ground
      Anomaly
      Closure: Continuation, Completion
      Similarity
      Proximity
    • 4. Figure Ground
      Positive/Negative Space
      White/Black
      Background/Foreground
    • 5. Figure Ground
    • 6. Anomaly
      Unique
      Stands out
      Attracts your eye
    • 7. Anomaly
    • 8. Closure
      Continuation, Completion
      Eye and brain fills in the gap
      Connecting the dots
      Brain fun!
      Eye time!
    • 9. Closure
    • 10. Similarity
      Those things that are alike build a visual story
      This is happening in the background all the time
      Harmony. Music.
    • 11. Similarity
    • 12. Proximity
      Those things that are close to one another; related
      You can create groups and subgroups
      Increase space between object, less association
      Decrease space between objects, more association
    • 13. Proximity
    • 14. Thank you! Questions?sonia@newdesignschool.org | twitter: newdesignschoolfacebook, linkedin: Sonia Davis Gutierrez | New Design School
      Sonia Davis Gutiérrez
      Designer and educator
      New Design School/Center, Co-founder and president
      3c21 Design, principal

    ×