Designprinciples

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What are the basic principles in visual design? What is the psychology behind the eye? Knowing these principles will help you make good decisions when creating logos, symbols and layouts for use in print or web media.

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  • History of NDSHistory of 3c21 Design
  • Designprinciples

    1. 1. Principles of Visual Design<br />Sonia Davis Gutiérrez<br />Designer and educator<br />New Design School/Center, Co-founder and president<br />3c21 Design, principal<br />
    2. 2. Gestalt<br />Gestalt means a unified or meaningful whole<br />Gestalt Psychology, founded by Max Wertheimer<br />
    3. 3. Gestalt Principles for Design<br />Figure Ground<br />Anomaly<br />Closure: Continuation, Completion<br />Similarity<br />Proximity<br />
    4. 4. Figure Ground<br />Positive/Negative Space<br />White/Black<br />Background/Foreground<br />
    5. 5. Figure Ground<br />
    6. 6. Anomaly<br />Unique<br />Stands out<br />Attracts your eye<br />
    7. 7. Anomaly<br />
    8. 8. Closure<br />Continuation, Completion<br />Eye and brain fills in the gap<br />Connecting the dots<br />Brain fun!<br />Eye time!<br />
    9. 9. Closure<br />
    10. 10. Similarity<br />Those things that are alike build a visual story<br />This is happening in the background all the time<br />Harmony. Music.<br />
    11. 11. Similarity<br />
    12. 12. Proximity<br />Those things that are close to one another; related<br />You can create groups and subgroups<br />Increase space between object, less association<br />Decrease space between objects, more association<br />
    13. 13. Proximity<br />
    14. 14. Thank you! Questions?sonia@newdesignschool.org | twitter: newdesignschoolfacebook, linkedin: Sonia Davis Gutierrez | New Design School<br />Sonia Davis Gutiérrez<br />Designer and educator<br />New Design School/Center, Co-founder and president<br />3c21 Design, principal<br />
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