Traditional & online networking


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Traditional & Online Networking Lecture given by New College Center for Career Education, May 2011

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Traditional & online networking

  1. 1. Traditional & Online Networking How It Helps Your Career
  2. 2. So, What is Networking? <ul><li>net·work·ing [net-wur-king] –noun </li></ul><ul><li>a supportive system of sharing information and services among individuals and groups having a common interest. </li></ul>
  3. 3. The Hidden Job Market <ul><li>There are statistics that up to 80% of job openings are unadvertised. This is called the hidden job market. </li></ul><ul><li>How do you get these jobs? </li></ul><ul><li>NETWORKING . </li></ul>
  4. 4. It Takes Time. <ul><li>There’s no easy way to say this: </li></ul><ul><li>Networking takes time. </li></ul><ul><li>Why? You’re building relationships, and good relationships take time. </li></ul><ul><li>You can get great benefits from networking, but they will not happen right away. </li></ul>
  5. 5. Two Kinds of Networking <ul><li>Person-to-person </li></ul><ul><ul><li>Business functions, alumni association functions, etc. </li></ul></ul><ul><li>Online/digital </li></ul><ul><ul><li>This includes Facebook, Twitter, LinkedIn, Google Profiles, any blog you may have, and anything else that leaves behind a digital footprint. </li></ul></ul>
  6. 6. Person-to-Person Networking
  7. 7. Person-to-Person Networking <ul><li>Seek out events where you may meet people who could help you or those with whom you share a connection . </li></ul><ul><li>Are you looking to get into a certain industry? Go to industry events, like AAF for Advertising, and try and meet people. </li></ul><ul><li>The alumni association events also tend to be good events. </li></ul>
  8. 8. 30 Seconds of You <ul><li>Before you network, practice your elevator pitch: a 30-second spiel about you, your career, and why you’re there. </li></ul><ul><li>You’re selling something when you network: you’re selling YOU. Be convincing! </li></ul>
  9. 9. Next Steps? <ul><li>Once you’ve met someone (and taken their business card), it’s up to you what you want to do with the relationship. </li></ul><ul><li>A good tip: follow-up soon, saying it was nice to meet them and connect via LinkedIn or a person-to-person meeting. </li></ul><ul><li>Then, FOLLOW UP! </li></ul>
  10. 10. Following Up <ul><li>With LinkedIn, it’s now much easier to follow up. </li></ul><ul><li>Send a note/write an e-mail/like a status update within 3-6 months. It’s not too often and makes sure that the person remembers you. </li></ul><ul><li>Keep nurturing your connections – you never know when you may need to utilize them. </li></ul>
  11. 11. Digital Networking
  12. 12. Facebook <ul><li>You can use Facebook for networking – sort of. </li></ul><ul><li>Facebook is thought of as a more personal website, so utilize your privacy settings. </li></ul><ul><ul><li>If you’re going to friend potential business contacts, make groups that can’t see those pictures of you from Fetish Ball. </li></ul></ul><ul><ul><li>It doesn’t matter at New College – it matters when you’re trying to get opportunities outside of New College, including internships. </li></ul></ul><ul><ul><li>Good tip: if you have booze in your hand, either de-tag yourself or block everyone from seeing photos of you. </li></ul></ul>
  13. 13. Twitter <ul><li>This is a good place to network. With the right tweets, you can be seen as an expert in your industry and can connect with other people locally, nationally, and internationally. </li></ul><ul><li>Don’t swear. Don’t vent. If you want to do this, make your account private. </li></ul><ul><li>Check us out: @NewCollegeCCE. </li></ul>
  14. 14. LinkedIn <ul><li>How many of you have LinkedIn? </li></ul><ul><li>The premiere networking site – but it’s kind of hard to use. </li></ul><ul><li>Add your networking contacts on LinkedIn after you meet them – this way you’re always connected! </li></ul><ul><li>How do you make your LinkedIn profile the best it can be? </li></ul>
  15. 15. LinkedIn Summary <ul><li>Recommendations </li></ul><ul><li>Add your websites. </li></ul><ul><li>Get a public profile URL. </li></ul><ul><li>Professional Twitter feed? Add it. </li></ul><ul><li>Make connections! </li></ul>
  16. 16. Revised LinkedIn Summary <ul><li>Added a status update. </li></ul><ul><li>Received a recommendation. </li></ul><ul><li>Added more connections. </li></ul><ul><li>Added links to the CCE website and the blog, so people can easily click through to them. </li></ul><ul><li>Added a Twitter link. </li></ul><ul><li>Got my own custom LinkedIn URL. </li></ul><ul><li>Still to do ? I need a more professional picture! </li></ul>
  17. 17. LinkedIn Details <ul><li>Optimize your summary and specialties for search engines. </li></ul><ul><li>Describe what you’re currently doing. </li></ul><ul><li>So, how could I improve? </li></ul>
  18. 18. Revised Experience <ul><li>Added narrative descriptions of my past positions, increasing amount to search on and the likelihood that my profile will pop up in LinkedIn searches. </li></ul><ul><li>Focused around a particular topic – digital publishing & higher education. </li></ul><ul><li>Requested recommendations for current position as well as my old position at Pineapple Press. </li></ul>
  19. 19. Revised Education <ul><li>Talked about coursework and what I actually did in school. </li></ul><ul><li>Got a recommendation from a fellow master’s program student. </li></ul><ul><li>Talked about what my theses were about. </li></ul><ul><li>What else should you add? Societies that you were in at college. </li></ul>
  20. 20. Revised Additional Information <ul><li>Added interests (possibly shared with others!) </li></ul><ul><li>Added Honors and Awards, including scholarships and outside societies. </li></ul>
  21. 21. Where to Go From Here? <ul><li>Where can you next network? </li></ul><ul><ul><li>Chamber of Commerce events. </li></ul></ul><ul><ul><li>Luncheons. They cost a little, but can be worth it. </li></ul></ul><ul><ul><li>The alum association. </li></ul></ul><ul><ul><li>Digitally – Brazen Careerist; LinkedIn; Plaxo. </li></ul></ul><ul><ul><li>Ask your parents. Ask your parent’s friends. Ask your friends. Ask your friends’ friends: do you know someone I can talk to? </li></ul></ul>
  22. 22. The Last Networking Secret <ul><li>Never ask for a job. Ask people who you can talk to , and then ask them who you can talk to, and then… </li></ul>